Catherine Glover is an Assistant Professor of Fashion in the School of Design at Northumbria University. She is Programme Leader on the Master of Research Design and the Masters of Arts in Luxury Brand Management (Amsterdam). She lectures on research skills, sustainability, fashion promotion and communication, brand strategy, storytelling, journalism, copywriting, editorial publishing and activism. Her educational interests are 'flipped teaching', agile and adaptive management, running 'live' collaborative briefs with industry partners (international brands and social enterprises), embedding CSR, ESG and EDI principles into organisations, and challenging students to engage with issues and values-based research, and consider mechanisms for transformative social change.
Catherine's research is into transnational storytelling, specifically how social and brand communities enact story processes that inspire grassroots action. She has published articles on the luxury brand Rapha, Harris Tweed, the Tweed Run, and her role as a madoguchi reporting on British fashion, craft, design and architecture for Japanese avant-garde publication, Hanatsubaki.
Her research has appeared in the Fashion Heritage: Narrative and Knowledge Creation (Palgrave Macmillan, eds. Cantista and Delille, 2023), Understanding Luxury Fashion: From Emotions to Brand Building (Palgrave Macmillan, eds. Cantista and Sábada, 2019).Critical Journal of Fashion and Beauty (11.1), International Journal of Fashion (4.2), Journal of Fashion Marketing and Management (22.1). She has presented her research to peer and industry audiences, including at the Global Fashion Conference 2016, 2018, 2020 and Nostalgia: 2nd Global Inclusive Interdisciplinary conference. She is currently researching into stories, nostalgia and clothing, Fashion Revolution, fashion and sustainability, and mindset and behaviour change.
Prior to academia, Catherine worked for fifteen years in industry as a luxury fashion PR, design journalist, copyeditor, and editorial coordinator in arts publishing. She continues to write and publish autobiographical narratives and fashion poetry.
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