Dr Sarah Bowman

Assistant Professor

Department: Arts

Sarah has over 25 years working in organisational communications in the public, private and not-for-profit sectors primarily in London. She has held a variety of senior positions in the UK and in Europe before entering academia where she obtained her PhD in corporate communications. Her formative academic career was at the University of the Arts, London before moving to Northumbria in 2017. Sarah is rhizomatic and ecological in her research interests and is drawn to overlapping and interconnected themes, in particular how stakeholders, organisations, professions and communities navigate change. She uses a range of conceptual frameworks to explore phenomena from sense-making and sense-giving, to various sociological theories, as well as drawing on and in rhetorical and visual communications.

Email Sarah

Research Themes and Scholarly Interests

Sarah has over 25 years working in organisational communications in the public, private and not-for-profit sectors. Her interests focus on how to bring about, understand, manage, and implement change. Areas of expertise include:

organisational communications drawing on a range of sociological theories from the work of Bourdieu, Habermas, Bauman, Goffman, Foucault and more recently a range of feminist theories (in particular, radical feminism)
building belonging, community, and identification both inside and outside organisations drawing on the theoretical lens of sense-making and sense-giving
exploring the sociology and evolution of the professions in an age of liquid modernity, with a specific interest in 'discourse work' such as public relations, public affairs, advocacy, and activism and is becoming increasingly drawn to metamodernism to reflect the reality of working in complexity
radical pedagogy to support graduates and those in the professions to build the sensibilities to navigate the precarity and liminality prevalent in late modernity
the role of the media in shaping and reflecting cultural norms

Key Publications

Please visit the Pure Research Information Portal for further information
PR Power in the 1990s: Sex, sexuality, and sexism – a UK perspective, Bowman, S., Yaxley, H. 2023, Women’s Work in PR, Emerald
Developing a Café Delphi historical method to study female experiences of sex, sexuality, and sexism in PR in the 1990s., Bowman, S., Yaxley, H. 7 Jul 2022, 12th International History of PR Conference
Metamodern sensibilities: Toward a pedagogical framework for a wicked world, Bowman, S., Salter, J., Stephenson, C., Humble, D. 9 Dec 2022, In: Teaching in Higher Education
Women and Leadership in Public Relations and Communication Management: Developing a Rhizomatic Typology of Knowledge and Professional Development as an Ecological Radical Feminine Perspective, Bowman, S., Yaxley, H. 5 Aug 2022, Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations, London, Taylor & Francis
Internal crisis communication and the social construction of emotion: university leaders' sensegiving discourse during the COVID-19 pandemic, Yeomans, L., Bowman, S. 20 Jul 2021, In: Journal of Communication Management
Twenty years of teaching Public Relations - Exploring a signature pedagogy for the field, Kinnear, S., Bowman, S. 24 Jun 2021, 11th International History of PR Conference, University of Boston
Using a meta-modernist and ecological lens to underpin professionalism: Establishing communications as a reflective and sustainable practice , Bowman, S., Yaxley, H. 1 Jun 2021, A post-conference of the 2021 Annual Meeting of the International Communication Association
Developing a liminality competency for promotional work: Using process philosophy to understand the traits necessary in an age of liquid professionalism , Bowman, S. 2020, COMPLEXITY, HYBRIDITY, LIMINALITY: CHALLENGES OF RESEARCHING CONTEMPORARY PROMOTIONAL CULTURES
Public relations and communications, Roberts-Bowman, S. 1 Jan 2020, The Public Relations Handbook, Taylor & Francis
Public Relations and Communications, Bowman, S. 27 Oct 2020, The Public Relations Handbook, London, Taylor & Francis

Professional Activity

Please visit the Pure Research Information Portal for further information
Publication Peer-review: Perspectives: Policy and Practice in Higher Education (Journal) 2022
Publication Peer-review: Corporate Communications (Journal) 2021
Membership of committee: Chartered Institute of Public Relations (External organisation) 2020
Membership of committee: Chartered Institute of Public Relations (External organisation) 2020
Other: North East Sales and Marketing Academy 2020
Other: Examiner, PR Academy 2020
Consultancy: Project: Roll out of CDRC_Precision for the Academic Health Science Network 2019
Organising a conference, workshop, ...: 19th Annual Congress of the European Public Relations Research Association (EUPRERA) 2017
Organising a conference, workshop, ...: Global Tasks for PR: The role of defence, diplomacy and development, London College of Communiation 2016
Publication Peer-review: EUPRERA (Event) 2016

PGR Supervision

Gloria Walker Determining best practices in development communication: efficiency or effectiveness? An investigation into NGO communications practices in developing economies and their impact on participants in development projects Start Date: 01/03/2022

Qualifications

Philosophy PhD August 04 2017
Senior Fellow Higher Education Academy SFHEA 2021

Our Staff

+

Northumbria Open Days

Open Days are a great way for you to get a feel of the University, the city of Newcastle upon Tyne and the course(s) you are interested in.

+

Research at Northumbria

Research is the life blood of a University and at Northumbria University we pride ourselves on research that makes a difference; research that has application and affects people's lives.