Dr Abraham Brown

Assistant Professor

School: Newcastle Business School

Abraham joined Northumbria University as Assistant Professor in Marketing. He previously held a position as a Senior Lecturer at Nottingham Trent University. He worked as a post-doctoral researcher at the University of Stirling.

Abraham’s research is centred on social marketing, creativity in advertising, and sustainable consumption. He collaborated with external investigators to secure tobacco control and alcohol policy project grants, which were multi-country studies to investigate effect of alcohol and tobacco policy on consumption. He was a co-investigator of the Tobacco Warning Labels wear-out project, which examined the longer-term impact of cigarette package warnings.

Abraham has published in academic journals such as Journal of Sustainable Tourism, International Journal of Market Research, British Medical Journal, and European Journal of Public Health. He is a member of a scientific research committee and a reviewer of academic journal articles.

Email Abraham

Key Publications

Please visit the Pure Research Information Portal for further information
Cross-national differences in consumers’ willingness to pay (WTP) more for green hotels, Shehawy, Y., Agag, G., Alamoudi, H., Alharthi, M., Brown, A., Labben, T., Abdelmoety, Z. 1 Mar 2024, In: Journal of Retailing and Consumer Services
Spatial concentration of gambling opportunities: An urban scale perspective, Adeniyi, O., Brown, A., Whysall, P. 1 Sep 2023, In: Cities
Attitudinal and normative responses to advertising stimuli and vaping intentions, Brown, A., Allison, S. 1 Nov 2021, In: International Journal of Market Research
Decoding travellers’ willingness to pay more for green travel products: closing the intention–behaviour gap, Agag, G., Brown, A., Hassanein, A., Shaalan, A. 2 Oct 2020, In: Journal of Sustainable Tourism
Retail location preferences: a comparative analysis, Adeniyi, O., Brown, A., Whysall, P. 1 Jul 2020, In: Journal of Retailing and Consumer Services
Is music the food of shopping? An exploration of music in online retail environment, Brown, A., Fujiwara, A., Resnick, S., Cassidy, K. 4 Jul 2019, 20th EAERCD Conference: European Association for Education and Research in Commercial Distribution, Spain
Salience of promotional messages: Exploring mediating effects of attitudinal and normative influence on promotional stimuli and intentions to vape, Brown, A., Allison, S. 27 Jun 2019, ICORIA 2019 , Amsterdam, European Advertising Academy
Associations between normative influences and adult alcohol use, Brown, A., Agag, G. 4 Aug 2018, 8th International Conference on Business and Economics Research (ICBER 2018),Wilfrid Laurier University, Waterloo, Canada
Levels and Correlates of Awareness of Point-of-Purchase Tobacco Displays and Advertising, Brown, A. 2017, Developments in Marketing Science, Springer
Marketing a healthier choice: exploring young people’s perception of e-cigarettes, Brown, A., Allison, S. 3 Jul 2017, Proceedings of the Academy of Marketing Conference 2017, Helensburgh, Academy of Marketing

PGR Supervision

Francis Christofis An investigation into how to make fast-fashion consumers "greener": understanding intent, behaviour, and testing intervention Start Date: 10/03/2022 End Date: 07/08/2025
Raymond Nyaribo Moindi Disruptive Experiential Marketing and Social Marketing Synergies: Driving Sustainable Consumption and Inclusive Consumer Engagement Start Date: 01/03/2026

Qualifications