Dr Padmali Rodrigo

Associate Professor

Department: Newcastle Business School

Dr Padmali Rodrigo is Head of Postgraduate Education of the Newcastle Business School. She is an Associate Professor in Marketing. Padmali is a Fellow in HEA and a teaching specialist (APA) awarded by the Institute for Apprenticeship and Technical Education. She is a Chartered Marketer, a mentor, and a member (MCIM) of the Chartered Institute of Marketing (CIM), American Academy of Advertising (AAA) and holds a professional diploma in marketing from the CIM. She also acts as a teaching & learning and research mentor.

Before joining Northumbria, she was a post-doctoral research fellow in marketing and sales (2015-2020) at the University of Portsmouth UK. Padmali is an alumina of Northumbria University and She holds a Ph.D. in Marketing (2010-2014), MSc (distinction) (2009-2010), and a BA(Hons) with a First Class (2008-2009), all from Northumbria University U.K. As a Practice Academic, Padmali brings her professional expertise in marketing into teaching to deliver research-led, practice-informed experiential teaching and learning experiences in a way that enhances student satisfaction.

She was an associate editor in Heliyon Journal and a member of the editorial advisory board for consumer behavior in tourism and hospitality journals and also acts as an active reviewer in many academic journals in marketing and tourism subject areas. She is also passionate about matters related to promoting equality, diversity, and inclusion within academia and marketing practices and serves as a member of the ad-hoc diversity and inclusion committee of the American Academy of Advertising (AAA), USA.

Her current research focuses on how knowledge exchange activities are perceived and conducted in higher education institutions. She also researches digital mindfulness, social media, mis and disinformation, social media influencers, and social change. Her pedagogical research focuses on the experience of doctoral students and student engagement using Neuro-Linguistic Programming (NLP). She has published her work in journals such as Information Systems Frontiers (ABS-3) Journal of Sustainable Tourism (ABS-3), Personality & Individual Differences (ABS-3) and Psychology & Marketing (ABS-3).

She also contributes to knowledge transfer partnerships and currently acts as the project lead for the advanced manufacturing forum survey. She has successfully secured external grants from national bodies such as the Chartered ABS (as the Principal Investigator). She leads exploratory research into knowledge exchange activities within UK business schools, funded by Chartered ABS (CABS). This study attracted national exposure leading to two policy roundtable sessions held in Newcastle and in the House of Commons. Padmali was also featured as one of the 15 global women leading global innovation by KEVRI.

Padmali is always keen and aspires to contribute to enhancing the doctoral student experience and she welcomes applications from potential doctoral students in areas such as country of origin effects, fake news, social media and- digital mindfulness, travel, tourism, and hospitality, with a specific emphasis into religious values, consumption values, and sustainability.

Email Padmali

Research Themes and Scholarly Interests

My current main research interests are in areas such as mis/disinformation in social media, sustainable consumption and influencer marketing. I am competent in both qualitative and quantitative research and utilise techniques such as structural equation modeling, mean-end-chain based laddering interviews in my research.

Key Publications

Please visit the Pure Research Information Portal for further information
Can you be mindful? The effectiveness of mindfulness-driven interventions in enhancing the digital resilience to fake news on COVID-19, Rodrigo, P., Arakpogun, E., Vu, M., Olan, F., Djafarova, E. 1 Apr 2024, In: Information Systems Frontiers
Proactive personality: A bibliographic review of research trends and publications, Din, S., Khan, M., Farid, H., Rodrigo, P. 1 Apr 2023, In: Personality and Individual Differences
Corporate social responsibility in the luxury sector: The role of moral foundations, Hang, H., Rodrigo, P., Ghaffari, M. 1 Dec 2021, In: Psychology and Marketing
Loss or gain? The role of message framing in hotel guests' recycling behaviour, Grazzini, L., Rodrigo, P., Aiello, G., Viglia, G. Nov 2018, In: Journal of Sustainable Tourism
Halal holidays: How is value perceived by Muslim tourists?, Rodrigo, P., Turnbull, S. 1 Sep 2019, In: International Journal of Tourism Research
An investigation into the Elite Sri Lankan consumers’ propensity to seek country of origin information when purchasing hedonic and utilitarian products, Rodrigo, P., Khan, H., McLeay, F. Jul 2011, Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Liverpool, UK, Academy of Marketing
An investigation of elite consumers' attitudes and purchase intentions of foreign products to achieve physiological and psychological goals, Khan, H., Rodrigo, P. 26 Jun 2014, Local contexts in global business, [East Lansing, Academy of International Business
Utilizing product-country-image (PCI)-self-image congruity intelligence to target glocal elites in an emerging market: SMEs perspective, Khan, H., Rodrigo, P. Jun 2013, ICSB World Conference Proceedings
Serving global consumers with a local mind set: an investigation of customers’ perception of offshore call centres’ services, Khan, H., Rodrigo, P., Koku, P. Jun 2011, ICSB 2011 World Conference Proceedings, Stockholm, Sweden, International Council for Small Business (ICSB)

Current and Recent Projects

Please visit the Pure Research Information Portal for further information
CABS research into KEF, Rodrigo, P. (Principal Investigator), CABS, 01/01/23 - 31/12/23, £29,915.00

Professional Activity

Please visit the Pure Research Information Portal for further information
Invited talk: KE Matters -Webinar 2024
Participating in a conference, workshop, ...: The 3rd Marketing, Innovation, and DigitalTransformation Global Conference 2024 2024
Other: An exploratory study into business school knowledge exchange-(CABS Funded research)-Funding Value £29, 915,04 2023
Other: An intersectional perspective to meaningful/less work: British Academy of Management(BAM)-Transitions 2 grant 2023

PGR Supervision

Luke Norris Adapting Inoculation Theory to Confer Broad-scale Resistance to Deception Strategies in Multidimensional Digital Environments Start Date: 01/10/2021
Ibrahim Al-Sulaiti An Investigation of Hedonic, Utilitarian and Perceived Values Towards Revisit Intentions and Word-of-Mouth: Tourist Shopping Experiences in Qatar Start Date: 25/10/2021
Conson Arokeyanayakam Marketing in the Metaverse: A Way to Enhance Customer Experience Start Date: 01/10/2024

Qualifications

Marketing PhD July 24 2014
Marketing MSc March 04 2010
Business andManagement Studies BA (Hons) March 05 2009
Academic Professional Apprenticeship-Teaching Specialist APA 2022
Chartered Marketer Cmktr 2020
Fellow in Higher Education Academy FHEA 2022
Post Graduate Certificate in Academic Practice PGCAP 2022
Profesional Diploma Marketing -Chartered Institute of Marketing -UK 2006

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