Skip navigation

Dr Ahmed Geebren

Assistant Professor

Department: Newcastle Business School

Dr Ahmed Geebren is a Lecturer in Digital Marketing. Prior to joining Newcastle Business School in September 2021, Ahmed worked as a part-time teaching assistant in Digital Marketing at Huddersfield Business School, where he awarded a PhD in marketing. He also has experience in leading modules and supervising dissertations/ work-based projects in Marketing at undergraduate and postgraduate levels. In addition, he holds an MBA, a PGCert in Research Methods, a Diploma in Bank Management and a BSc in Accounting. His research is highly interdisciplinary and uses a range of quantitative research methods. His research lies in the fields of online consumer behaviour and its sub-disciplinary area: online trust, data analytics, social media influence, the interaction of digital marketing and artificial intelligence.

Ahmed Geebren

  • Please visit the Pure Research Information Portal for further information
  • Investigating individual privacy within CBDC: A privacy calculus perspective, Jabbar, A., Geebren, A., Hussain, Z., Dani, S., Ul-Durar, S. 1 Jan 2023, In: Research in International Business and Finance
  • Examining the role of consumer satisfaction within mobile eco-systems: Evidence from mobile banking services, Geebren, A., Jabbar, A., Luo, M. 1 Jan 2021, In: Computers in Human Behavior
  • Factors That Influence Customer Trust and Satisfaction in Mobile Banking: A Problematization Approach, Geebren, A., Jabbar, A. 1 Jul 2021, In: International Journal of e-Business Research


Latest News and Features

Northumbria fashion student Kamile Kartunaviciute pictured with some of her work
Images shows the logo of Northumbria University's Aerospace Medicine and Rehabilitation Laboratory
Eating Disorder Research Animation Still
Dr Henrik Melin pictured with a life-sized replica of one of the Webb telescope’s 18 individual hexagonal mirrored panels. Image credit: Barry Pells/Northumbria University.
Professor Arlene Astell
Dr David Littlefair and Dr Joanne Atkinson, Deputy and Head of Department for Social Work, Education and Community Wellbeing at Northumbria University are joined by public policy researchers, Professor Matthew Johnson, Dr Howard Reed, Dr Elliott Johnson and Dr Graham Stark.
More news
More events

Upcoming events

Back to top