Dr Ahmed Geebren

Assistant Professor

School: Newcastle Business School

Dr Ahmed Geebren is a Lecturer in Digital Marketing. Prior to joining Newcastle Business School in September 2021, Ahmed worked as a part-time teaching assistant in Digital Marketing at Huddersfield Business School, where he awarded a PhD in marketing. He also has experience in leading modules and supervising dissertations/ work-based projects in Marketing at undergraduate and postgraduate levels. In addition, he holds an MBA, a PGCert in Research Methods, a Diploma in Bank Management and a BSc in Accounting. His research is highly interdisciplinary and uses a range of quantitative research methods. His research lies in the fields of online consumer behaviour and its sub-disciplinary area: online trust, data analytics, social media influence, the interaction of digital marketing and artificial intelligence.

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Key Publications

Please visit the Pure Research Information Portal for further information
Antecedents of Trust in Mobile Banking Do They Differ across Gender, Customer Experience and Frequency of Use?, Geebren, A., Jabbar, A. 3 Sep 2025, In: Information Systems Management
Investigating individual privacy within CBDC: A privacy calculus perspective, Jabbar, A., Geebren, A., Hussain, Z., Dani, S., Ul-Durar, S. 1 Jan 2023, In: Research in International Business and Finance
Examining the role of consumer satisfaction within mobile eco-systems: Evidence from mobile banking services, Geebren, A., Jabbar, A., Luo, M. 1 Jan 2021, In: Computers in Human Behavior
Factors That Influence Customer Trust and Satisfaction in Mobile Banking: A Problematization Approach, Geebren, A., Jabbar, A. 1 Jul 2021, In: International Journal of e-Business Research

PGR Supervision

Ajay Triparnapalli The Impact of Traditional vs AI-Enabled Content Marketing on the Business Performance of SMEs in the Professional Services Sector, England Start Date: 01/10/2025 End Date: 17/10/2025
Ajay Triparnapalli The Impact of Traditional vs AI-Enabled Content Marketing on the Business Performance of SMEs in the Professional Services Sector, England Start Date: 01/10/2025