Skip navigation

Dr Alyaa Darwish

Assistant Professor

Department: Newcastle Business School

Alyaa Darwish

  • Please visit the Pure Research Information Portal for further information
  • Technology Anxiety in Virtual Reality Adoption: Examining the Impact of Age, Past Experience, and Cybersickness, Al Khalifah, E., Hammady, R., Abdelrahman, M., Al-Shamaileh, O., Marghany, M., El-Jarn, H., Darwish, A., Kurt, Y. 30 Apr 2025, In: IEEE Access
  • Virtual Reality’s Impact on Tourist Attitudes in Islamic Religious Tourism: Exploring Emotional Attachment and VR Presence, Alkhalifah, E., Hammady, R., Abdelrahman, M., Darwish, A., Cranmer, E., Al-Shamaileh, O., Bourazeri, A., Jung, T. 10 Jun 2025, In: Human Behavior and Emerging Technologies
  • Virtual vs human influencers: Can Instagram users detect the difference?, Barbe, D., Darwish, A., Aleksandra, M. 31 May 2024, Proceedings of the European Marketing Academy, European Marketing Academy
  • Tourist destination reputation: an empirical definition, Darwish, A., Burns, P. 3 Apr 2019, In: Tourism Recreation Research
  • Tourist Destination Reputation: Seeking a Definition, Darwish, A., Burns, P. Dec 2018, Back to the Future, Society of Marketing Advances

Sehar Sohail Brand Experiences in the Metaverse: An Exploratory Study Start Date: 01/10/2023

Marketing PhD March 01 2020


Latest News and Features

Sexualised masculinity book cover
L-R:  Professor Ioannis Vogiatzis of Northumbria University and Paul Court, Chief Executive of Healthworks
Members of the research team obtaining samples used in the study from the Taba-Ba’astakh cliffs
Liv Ashton is pictured with her collection, Giz A Fiver, in the Fashion studios at Northumbria University.
Clara May Warden (centre), founder of Dandelion Confidence, engages in fun forest activities with students from Northumbria University Business Clinic.
athena swan
More news
More events

Upcoming events

REVEAL: Social Sciences - Sociology and Criminology
-
Society of Chemical Industry Electrochemistry Postgraduate Conference 2025
Understanding Clearing and Confirmation

Back to top