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Dr Alyaa Darwish

Assistant Professor

School: Newcastle Business School

Alyaa Darwish

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • Technology Anxiety in Virtual Reality Adoption: Examining the Impact of Age, Past Experience, and Cybersickness, Al Khalifah, E., Hammady, R., Abdelrahman, M., Al-Shamaileh, O., Marghany, M., El-Jarn, H., Darwish, A., Kurt, Y. 30 Apr 2025, In: IEEE Access
  • Virtual Reality’s Impact on Tourist Attitudes in Islamic Religious Tourism: Exploring Emotional Attachment and VR Presence, Alkhalifah, E., Hammady, R., Abdelrahman, M., Darwish, A., Cranmer, E., Al-Shamaileh, O., Bourazeri, A., Jung, T. 10 Jun 2025, In: Human Behavior and Emerging Technologies
  • Virtual vs human influencers: Can Instagram users detect the difference?, Barbe, D., Darwish, A., Aleksandra, M. 31 May 2024, Proceedings of the European Marketing Academy, European Marketing Academy
  • Tourist destination reputation: an empirical definition, Darwish, A., Burns, P. 3 Apr 2019, In: Tourism Recreation Research
  • Tourist Destination Reputation: Seeking a Definition, Darwish, A., Burns, P. Dec 2018, Back to the Future, Society of Marketing Advances

PGR Supervision

  • Sehar Sohail Brand Experiences in the Metaverse: An Exploratory Study Start Date: 01/10/2023 End Date: 17/10/2025
  • Sehar Sohail Brand Experiences in the Metaverse: An Exploratory Study Start Date: 01/10/2023

Qualifications

Marketing PhD March 01 2020

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Archives to Action: Historical Evidence for Policy Reform
Viruses of Microbes-UK (VoM-UK) Conference 2026
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Holocaust Memorial Day 2026 - Bridging Generations: Generational Voices and Silences
Commercialising SHAPE Innovations and Impact
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