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Tom Cottam

Associate Professor

Department: Newcastle Business School

Dr Ed Cottam is part of the faculty senior education leadership team and the Director for Access and Participation for Business & Law. He holds a PhD from an AACSB and EPAS accredited university and has won 11 competitive grants since 2016. Ed’s research interests include entrepreneurship, digitization, networks, and sustainability. His work was recently published in Entrepreneurship and Regional Development and European Management Review

Dr Ed Cottam is the lead for a multi-award winning, international and multi-disciplinary PG Business Clinic. In this capacity he has overseen 700+ projects and generated over £3.8 million worth of consultancy work. Past clients include Nissan, Proctor and Gamble, Akzo Nobel and UNESCO. The British Academy of Management Education Practice Awards acknowledged these achievements in 2017 by giving the Business Clinic a ‘Highly Commended’ award. The Business Clinic also won a Teaching Excellence Award in 2018 and ‘Highly Commended’ awarded from the Enterprise Educators (2021). Furthermore, the Business Clinic was featured in the Chartered Association of Business Schools taskforce report ‘Business Schools and the Public Good’ (2021).  Ed has helped establish Business Clinics in London, Amsterdam and Doha. Furthermore, he co-lead a team of 8 academic and administrative staff on a 2021 REF case study investigating the impact of Business Clinic consultancy on SME clients’ productivity.

Tom Cottam

  • Please visit the Pure Research Information Portal for further information
  • Embeddedness of Inter‐firm Ties and Knowledge Creation†, Jha, P., Cottam, E. 1 Sep 2021, In: European Management Review
  • International networking and knowledge acquisition of Chinese SMEs: The role of global mind-set and international entrepreneurial orientation, Lin, Z., Cao, X., Cottam, T. 26 May 2020, In: Entrepreneurship and Regional Development
  • The Digitally Enabled Business Clinic: Final Report, Coates, N., Cottam, E. 1 Jul 2019
  • The Digitally Enabled Business Clinic: A How-To Guide, Cottam, E., Coates, N. 1 Jul 2019
  • Enhancing user wellbeing in augmented reality mHealth apps: The role of TAM and continuance, Cottam, E. 28 Jun 2018, British Council - NSFC Newton Researcher Links Workshop on Health and Well-being through VR and AR
  • Smart tourism technology continuance, perceived value and resident wellbeing, Cottam, E., Lin, Z. Sep 2018, Inclusive Innovation for Enhanced Local Experience in Tourism, Inclusive Innovation in Tourism
  • Alternatives and superior approaches to food supply logistics in the Brazilian context, Cottam, E. 2017, A pathway to global sustainability – Role of local food supply logistics in global sustainability
  • Innovation diffusion in food supply logistics, Cottam, E. 8 Sep 2017, Increased food security through improved postharvest systems using renewable and sustainable energy for rural communities
  • Networked Problem Solving: How innovation diffuses in small and medium-sized enterprises, Cottam, E. Oct 2017, Emission Control and Sustainable Energy in Green Port Development
  • Challenges of growing green jobs in the Peruvian tourist industry, Cottam, E. Mar 2016, Advancing Green Growth in Peru: A spotlight on tourism, transport and the blue economy

  • Jeremiah Okorie 'Should we consider those, sir?' Assessing How Workers’ Perception of Strategy Implementation Shapes Organisational Strategic Choices. Start Date: 27/09/2021
  • Matthew Boyd How are effective consultancy relationships established?: a study involving UK Small and Medium Sized Enterprises. Start Date: 01/10/2020

  • Business andManagement Studies PhD June 01 2016
  • Information Technology MSc October 30 2011
  • Fellow (FHEA) Higher Education Academy (HEA) 2014


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