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Dr Jie Ma

Assistant Professor

Department: Newcastle Business School

Jie is an assistant professor in Operations Management and programme leader at Newcastle Business School. Jie has a broad research interest in operations management and supply chain management. He is particularly interested in sustainable supply chain management, lean and agile implementations. One of his recent research interests is within the realm of social network analysis and using Big Data analytics to manage crisis. He has published high impact journals such as Transportation Research Part E, Information Technology & People, Journal of Business Research, Enterprise Information System, Journal of Management and Organisation, and many others.

Jie Ma

Campus Address


Research interests:

  • Supply Chain Management
  • Risk Management
  • Lean and Agile, TPS, Shop floor management and Kaizen

 Current projects (funded):

  1. investigating the risks of Covid-19 vaccine supply chain
  2. factors affecting Airbnb reviews
  3. the challenges and opportunities of Virtual Learning
  4. the Development of an Inter-trading Tool for North Tyneside Business Forum

  • Please visit the Pure Research Information Portal for further information
  • Quality risk and responsive actions in sourcing/procurement: an empirical study of food fraud cases in the UK, Ma, J., Tse, Y., Zhang, M., MacBryde, J. 11 Mar 2024, In: Production Planning & Control
  • Exploring the Social Broadcasting Crisis Communication: Insights from the Mars Recall Scandal, Ma, J., Tse, Y., Sato, Y., Zhang, M., Lu, Z. 26 Mar 2021, In: Enterprise Information Systems
  • Perception of supply chain quality risk: Understanding the moderation role of supply market thinness, Tse, Y., Zhang, M., Zeng, W., Ma, J. Jan 2021, In: Journal of Business Research
  • The impact of ethical leadership on employee creative deviance: the mediating role of job autonomy, Liu, X., Baranchenko, Y., An, F., Lin, Z., Ma, J. 23 Dec 2020, In: Leadership & Organization Development Journal
  • Examining customer perception and behaviour through social media research – An empirical study of the United Airlines overbooking crisis, Ma, J., Tse, Y., Wang, X., Zhang, M. 1 Jul 2019, In: Transportation Research, Part E: Logistics and Transportation Review

Alicia Roman Alonso Understanding the factors that influence the adoption of big data by SMEs Start Date: 01/10/2019

  • Management MA
  • Operations Management PhD
  • Computer Science MSc
  • Computer Science BSc (Hons)
  • Fellow (FHEA) Higher Education Academy (HEA) 2016

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