Business and Management MSc
2 Years | Distance Learning | Upcoming Intakes: January 2025, April 2025
Option for Placement Year
Option for Study Abroad
Option for Placement Year
Option for Study Abroad
Applicants should normally have:
A minimum of a 2:2 honours degree or equivalent, or substantial experience of working in a business organisation.
International qualifications:
If you have studied a non UK qualification, you can see how your qualifications compare to the standard entry criteria, by selecting the country that you received the qualification in, from our country pages. Visit www.northumbria.ac.uk/yourcountry
English Language requirements:
International applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component (or approved equivalent*).
*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades you will need in our English Language section. Visit www.northumbria.ac.uk/englishqualifications
Full UK Fee: £10,460
Full International Fee: £10,460
Scholarships and Discounts
ADDITIONAL COSTS
There are no Additional Costs
Applying for this course is quick and easy, and can be done using our online applicant portal.
As part of the application process, you’ll need to upload a selection of important documents including:
If you are a non standard applicant, you will also need to send us two professional / personal references on headed paper.
After receiving your application, our Applicant Services team will aim to respond to you as soon as possible.
You are advised to apply early to secure your place and organise any sponsorship, scholarships or funding.
The University reserves the right at any stage to request applicants and enrolling students to provide additional information about any aspect of their application or enrolment. In the event of any student providing false or inaccurate information at any stage, and/or failing to provide additional information when requested to do so, the University further reserves the right to refuse to consider an application, to withdraw registration, rescind home fees status where applicable, and/or demand payment of any fees or monies due to the University.
Listed below are the modules that you will study on this course. Delivered in a flexible carousel structure, the order in which you study your modules will vary depending on when you begin the course. Please note, modules are reviewed annually and may be subject to change between academic years. Applicants will be informed if there are any changes. If you have any questions about this, or our carousel structure, please get in touch on +44 (0) 191 276 4874 or at DLstudentenquiries@northumbria.ac.uk
PE7040 -
Strategic Marketing (20 Credits)
Strategic Marketing forms a core activity for many business leaders and managers. As such the aim of this module is to introduce marketing at an advanced strategic level, enabling you to develop theoretical understanding and subsequent practical application. Indeed, the purpose is to support the development of knowledge and skills required for strategic analysis of markets and key stakeholders to formulate sustainable marketing strategies for an organisation.
A range of on-line learning materials and activities will be used to address three key areas of strategic marketing and business sustainability:
1) Understanding your market and developing marketing strategies:
• The transformation in marketing dynamics: Looking backward to move forward
• Marketing audit: Stakeholders as the key players in your market
• Competitive factors and strategic marketing
• A cross-cultural world: Understanding the contemporary buyers
• Customer value and new product development
• Pricing strategy
2) Implementation of strategies: Strategic marketing and sustainable competitive advantage
• Stakeholder relationship management and business sustainability
• Marketing mix and market segments
• Strategic communication: Image, reputation and brand positioning/re-positioning
• Resource-based view and sustainable competitive advantage: Outplaying competitors’ value proposition
• Influencing buyers’ decision: Implications of behavioural economics
• Digital marketing
• International marketing
3) Emerging areas in strategic marketing
• The ongoing changes in market dynamics
• Ethical consumers and green marketing
• Responsible marketing and the UN sustainable development goals
• Cross-functional implications of marketing and vice-versa
PE7021 -
Globalization, Innovation and Sustainability (20 Credits)
This module supports your management development and enhancement of strategic decision-making skills.
Specifically, the aim of the module is to advance your prior academic or professional knowledge base in evaluating and implementing suitable strategies which support
organisational development through the lenses of innovation and sustainability. Organisations in today’s highly dynamic and competitive environment capitalise on
competitive advantage opportunities by exploring sustainable strategic options which support their international reach. Contemporary but also traditional theoretical
frameworks are presented within the module to develop you as critical thinkers and future managers.
The module is designed around three thematic pillars: (i) strategic options in the new (post-Great Recession) economic and business environment; (iii) innovation; and (iii)
sustainability. The learning material used in the module is based on contemporary and seminal theories of strategic management, disruptive innovation and sustainability.
PE7022 -
Research Methods (20 Credits)
In this module you will engage with preparatory materials that will enable you to design a substantive research-based investigation in your discipline area. This student-led, independent study allows you to synthesize and apply previous learning and experience, and build upon existing academic, research and personal skills.
Aspects will include:
* Engagement with the purpose and process of research.
* Searching for, managing and evaluating potential sources for inclusion in a literature review.
* Identification and refining of appropriate research questions, leading to the development of a research question and creation of a
research study proposal.
* Critical appreciation of research theory, approaches, methods and ethics, to inform effective research design.
* Development of knowledge and skills in quantitative and qualitative research methods.
* Practical application of ethics in research.
You will develop your skills as autonomous, reflective learners in support of the process of completing the dissertation.
PE7019 -
Analysing Self for Strategic Career Development (20 Credits)
This module enhances your employability prospects through enabling you to develop, and hone, the skills, capabilities and attributes identified as important for management and leadership effectiveness in the profession of your choice. In the first part of the module you will engage in activities, including the completion of self-administered tool-kits, to explore and analyse your strengths and weaknesses in relation to leadership, management, team-work and communication skills.
This will also involve applying theoretical frameworks and researching contemporary literature for a more in-depth understanding of self. The second part of the module contains activities which enable you to build on your self-analysis from the first part of the module, and explore further your strengths, weaknesses and areas for further development in the context of your career development plans.
You will receive guidance on how to craft professional, postgraduate CVs, LinkedIn profiles, and supporting documentation to meet the needs of employers. Detailed directed reading, diagnostics and interactive exercises will be undertaken which are contextualised to the country of study and/or intended employment, representing your specific needs. Thus, the second part of the module is designed to use your understanding of self to help you understand the key issues and specific challenges that you face, with your skills profile, in relation to your employability prospects in your target profession/industry/sector. This will also include the development of knowledge into the global graduate labour market (including routes such as self-employment and developing your career with an existing employer), drawing upon local, national and international exemplars.
PE7038 -
Leadership for Responsible Change (20 Credits)
This module critically explores managing and leading positive and responsible change within work organisations. While the focus is on planned approaches to changes, you will also develop an appreciation of emergent change through exploration of a range of concepts, models, and theoretical frameworks. You will compare types of change and processes to participatory change and stakeholder inclusion and engagement. You will also consider impacts of change on individuals and issues of resilience and sustainability.
More informationPE7039 -
Digital Entrepreneurship (20 Credits)
The module aims to provide you with knowledge and skills regarding the application of digital technologies in support of entrepreneurial activities, across the different stages of the entrepreneurial process (opportunity identification, start-up and scale-up). Recognising you are studying at a distance, this module is delivered using online learning resources and interactive workshops, supported by an interactive discussion board permitting interaction with your fellow students.
This module will cover the main aspects of the relationship between digital technologies and entrepreneurship:
• Opportunities and challenges of digital technologies for entrepreneurs,
• The skillset of digital entrepreneurs: entrepreneurial and digital skills,
• The impact of digital technologies on the creation and recognition of entrepreneurial opportunities,
• The start-up of digital enterprises: value creation, business models and funding strategies,
• The scale-up of digital enterprises: strategies to deal with regulation, competition and barriers to growth.
The module will lead you to the development of fundamental, contemporary skills for creating and developing digital enterprises. On completing the module, you will learn about the specific challenges of undertaking entrepreneurial activities in the context of digital markets and acquire the skills to develop effective strategies to build sustainable digital enterprises.
PE7020 -
Business Analytics for Management (20 Credits)
This module prepares you to be highly employable by developing key “hard” skills which have been identified by recent research on graduate
employability as those necessary for postgraduate students seeking work. In this module you will develop the practical skills and techniques
required by businesses to help them in the implementation of business intelligence and business analytics solutions. You will be introduced to
some business management processes, tools and methodologies, e.g. performance dashboards and SAS. Such skills will be of great value
to you in the workplace and will enhance your employability through developing practice-based skills for the contemporary manager, thus
emphasising the programme philosophy of “learning by doing”. A prominent theme throughout this module is to give you experience in a wide
range of industry standard tools and technologies. In addition to being able to provide clear, critical, analysis of data, you will also be able to
consider the business implementation and communication skills required.
This module emphasises the development of practical skills and techniques required by businesses to help them in decision making
operations. You will develop skills in problem solving, activity modelling, scorecard development and data modelling. There will be a strong
emphasis involving the use of tools such as Soft Systems Methodology (SSM), Balanced Scorecard, Strategy Maps and MS Excel. In
addition to being able to devise quantitative measures and calculations, you will also be able to provide clear, critical, informative
management interpretations based on the results obtained.
PE7023 -
Research Based Study (40 Credits)
In this module you will design and implement a substantive research-based investigation in order to address a self-selected, authentic work
based or professional/practice related problem within your discipline area. This student-led, independent study allows you to synthesize and
apply previous learning and experience, and build upon existing academic, research and personal skills.
You will learn how to effectively engage with the research process in an applied context. Aspects will include:
* Application of appropriate research questions.
* Critical evaluation of existing literature and other sources to develop conceptual and theoretical frameworks for analysis.
* Application of research theory and methods in implementing a piece of research in practice, including critical awareness of research
theory, approaches, methods and ethics.
* Application of frameworks to provide an integrated critical analysis of theory and data to identify evidence-based conclusions and
recommendations where appropriate.
* Project management.
You will develop your skills as autonomous, reflective learners in the process of completing the research-based study.
An in-depth and complex understanding of the chosen area of your professional discipline, and the skills developed in this module, will be
demonstrated in a scholarly, academically rigorous research-based study. The advanced knowledge gained through original data collection
and analysis, and theoretically informed critical evaluation, will have the potential to contribute to the relevant disciplinary community of
practice.
To start your application, simply select the month you would like to start your course.
Our Applicant Services team will be happy to help. They can be contacted on 02843 780 292 or by emailing DLstudentenquiries@northumbria.ac.uk
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