CD7013 - Evolve and Expand

You will be expected to develop and realise your final project through self-directed learning supported by individual tutorials, peer learning, group critiques, invited lectures and presentations.

You will be assigned a personal tutor matched to your subject focus and supported through online and live in-class sessions.

Further academic support is provided via e-Learning tools, such as online discussion groups, blogs and wikis. Additional contact with tutors may be available during office hours by arrangement.

Additional support is provided through the English for Specific Academic Purposes (ESAP) module where English is not your first language.

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

Knowledge & Understanding:
• Critically reflect and apply theoretical knowledge of communication design and evaluate contemporary discourse on the subject through your practical and written outcomes.
• Contribute to the creation of new knowledge and/or applications to practice.

Intellectual / Professional skills & abilities:
• Generate ideas, interventions or proposals that are creative, challenging, ethical, and impactful.
• Organise, plan and undertake project research and development in an analytical and evaluative manner.
• Create clear and compelling outcomes that communicate and present design development and creative outcomes to specialist and non-specialist audiences.

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
• Articulate your unique contribution in context supporting your future employability and long-term career prospects.
• Show professionalism, self-management and leadership throughout the module and when working in dialogue with experts and stakeholders.
• Critically reflect and evaluate on your personal development and design outcomes. Evidence responses for improvement.

This module will be 100% summatively assessed at the end of the module through a portfolio submission and a critical reflection or project evaluation report. Where possible, it will be digital submission through the eLearning Portal.

1. Portfolio Submission:
a. Final major project presentation
b. A working prototype or demonstration of your design proposition.
c. An annotated portfolio and media kit of visual evidence documenting the research, development, realisation and evaluation of the final design piece. Approximate 60 pages or equivalent subject to negotiation with the module tutor.
2. A project evaluation report of between 4500–5000 words that covers the following: context of the area of investigation, design criteria, evaluation methods and learnings from the development and delivery of your final project.

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This module is dedicated to evolving and expanding your practice through the creation of your Final Major Project. It is the culmination of your Masters journey leading to a highly personal self-initiated issue-driven project that evidences a critical, responsible and impactful approach to communication design.

You will draw on skills, knowledge and experience developed in the previous modules to turn your initial design proposition and concept into a compelling and thought-provoking communication design outcome. You will articulate, frame and communicate your proposition in a clear, relevant and compelling way for the appropriate audience. Your design proposition will be supported by in-depth research, critical creative explorations, external collaborations and engagement evidence through a portfolio and an evaluation report that underpins your practice and demonstrates a mastery of your chosen subject area. The resulting outcome will reflect a critical and personal exploration of an area or topic, underpinned by an advanced knowledge and understanding of contemporary communication design practice.