This innovative course allows you to top up your existing qualifications to an honour’s degree in two years full-time or three years sandwich, whilst benefiting from all that Northumbria University and the city of Newcastle has to offer.
This new course has been designed to give you the ideal balance between a broad understanding of how businesses operate globally in an increasingly competitive environment, balanced with specialist knowledge of marketing in an industry focused curriculum.
This course supports your academic skills development and employability opportunities while providing knowledge of contemporary business management models and frameworks while developing your expertise about the theory and practice of marketing.
The course includes a range of marketing modules such as market research and planning, responsible marketing strategy, and digital and data driven marketing. With a marketing specialism as part of your degree award, you’ll have an extra edge in employability you will build your professional and practice capabilities through problem-based and experiential learning. This approach will equip you with the skills and qualities sought by employers across the private, public, and not-for-profit (NFP) sectors that underpin successful enterprise.
There’s plenty of support for you to develop the academic study skills that are required. Whatever your background, we’ll help you take the more critical, deeper, and research-informed approach that’s needed for an honour’s degree at a UK university.
Why choose Northumbria to study Global Business Management (Marketing)?
Research Powerhouse: Business and Management is ranked 9th in the UK for research power (REF, 2021). This is a rise of 51 places, the largest rise in the sector.
Top 15 in the UK: Marketing at Northumbria is ranked top 15 in the UK for Teaching Quality & Student Experience (Guardian University League Table, 2024)
Accredited Degree: This course is covered by the prestigious Association to Advance Collegiate Schools of Business (AACSB) accreditation for Newcastle Business School. According to AACSB, 'Approximately 6% of the world's schools offering business degree education have achieved AACSB accreditation, demonstrating a commitment to high-quality, rigorous standards, innovation, and continuous process improvement'. Read more about our 'double' AACSB Accreditation.
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See other similar courses you may be interested in: Marketing BA