FA6027 - Live or Competition Brief

You will attend weekly scheduled sessions, each aimed at progressing and developing your work in parallel to the brief. You will actively participate in learning, both in these sessions and autonomously, exploring and integrating academic and practical knowledge, each informing the other. Your final work must reflect the brief but also industry and societal expectations, further pushing you to explore the various facets of the communication sector.

You will attend tutorials with staff and peers, each supporting the development of your work and, more holistically, you as a Fashion Communication professional. Lecturers and Technicians will assist with practice and execution of concepts, while encouraging you to explore your own interests to develop your skillset inside and outside of sessions.

Your research and development file will be integral in demonstrating your engagement with the areas of practice and wider agendas linked to your project and your own professional development.

Studio tutorials with module tutors provide advice on the direction of your work and ensure you are meeting module learning outcomes. These normally take place during timetabled sessions, in the studio and will help you to progress your ideas. Lecturers and technicians will guide you through the module, developing your understanding of industry standard practice. The eLP includes all relevant documentation e.g. module guides, lecture material, reading lists together with discussion boards and notices. Initial project briefs are normally introduced via a ‘briefing session’, where the aims of the module will be fully explained and discussed by both staff and students. Where possible, visiting professionals will support relevant and current practice, facilitating further conceptual development. 

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

Knowledge & Understanding:

Show expertise in the skilled use of applications, tools, methods and processes to a professional standard.



Intellectual / Professional skills & abilities:

Develop innovative communication centred solutions through the synthesis of observation, investigation, speculative inquiry, visualisation and making.



Exhibit judgment and strategy in the selection and application of appropriate design/communication approaches, research and development methods throughout all stages of your process.



Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):

Anticipate and accommodate change, value curiosity, and work within contexts of ambiguity, uncertainty and unfamiliarity to provide innovative responses to briefs.



Be able to think independently and recognise the need to consider, acknowledge and respect diverse opinions and the social, cultural and ideological positions from which they arise throughout your professional engagement with the module.

FORMATIVE: Formative feedback will be delivered across the module. This can be verbal and/or textual and will be aligned to workshop activities.



SUMMATIVE

Final Portfolio

inc. Pitch Deck and relevant assets (e.g. Film, Photography, Imagery, Copy, Promotional Materials, etc.) in accordance with the deliverable requirements of the client / stakeholder Students must also include a Research and Development File demonstrating engagement and process.

(LO1,2,3,4,5)

N/A

N/A

This is an exciting module aimed at building your professional understanding of the Fashion Communication industry, as well as offering the opportunity to further build your final portfolio of work. The module will enable you to create conceptual portfolio projects contextualised by live industry briefs and/or internationally recognised competitions. You will be encouraged to develop your own individual professional and creative practice by incorporating elements of digital media, graphics, photographic, written, social and film media. 
 
These projects will contribute to a dynamic portfolio of work, presenting your skills and abilities to a potential employer, highlighting employability and flexibility through your individual project outcomes. Your in-depth research skills will translate into polished final outputs, equipping you with industry-standard knowledge of contemporary practice, technological insight and a professional and employable skill set. Engagement with live projects and competitions such as D&AD, Arts Thread and Creative Conscience will be encouraged in order to further develop your professional portfolio and enhance employability.