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Course Information

UCAS Code

WP30

Level of Study

Undergraduate

Mode of Study

3 years Full Time or 4 years with a placement (sandwich)/study abroad

Department

Northumbria School of Design, Arts and Creative Industries, Northumbria School of Design

Location

City Campus, Northumbria University

City

Newcastle

Start

September 2025

Fees

Fee Information

Modules

Module Information

GOOD UNIVERSITY GUIDE 2025 MODERN UNIVERSITY OF THE YEAR

Overview

Overview

Fashion Communication focuses on preparing you for the dynamic and thriving communication and creative industries that support and promote the fashion sector. The course encourages the development of multiple skills in line with contemporary topics which influence the vast world of fashion. Modules explore the communication of fashion, through image, experience, and the written word, presented in multimedia outputs including publications, essays, editorial work, film, photography and more. The course boasts an impressive graduate recruitment rate and is represented across a range of industries and roles secured by our alumni. Fashion Communication students have the necessary drive and ambition to work in fashion collaborators, innovators and future leaders. 

You will have the opportunity to take part in a placement year. This is a fantastic chance to gain real industry experience and we often find students who return from placements into final year are highly motivated and have a strong work ethic. Previous students have held placements at Adidas, Anthropologie, Barbour, H&M, House of Holland, The 223 Agency, plus many more.

You will also have the opportunity to study with our overseas partners, focusing on relatable modules whilst experiencing new environments across the World. Previous students have been to institutions in the USA, The Netherlands, Korea, and Australia. 

See other similar courses you may be interested in: Fashion Design and Marketing, Fashion

 

Why choose Northumbria to study Fashion Communication?

Top Department - Northumbria is ranked 11th in the UK for Fashion & Textiles (Guardian University League Table, 2025).

Research Powerhouse - Art and Design at Northumbria is ranked 4th in the UK for research power (REF, 2021). This is a rise of 6 places compared to 2014.

Top University - Design at Northumbria is ranked 4th in the UK (Daily Mail University Guide, 2025).

Student Rated - Over 95% of Students studying Design at Northumbria believed their course positively challenged them to achieve their best work (NSS, 2024).

Course Information

UCAS Code

WP30

Level of Study

Undergraduate

Mode of Study

3 years Full Time or 4 years with a placement (sandwich)/study abroad

Department

Northumbria School of Design, Arts and Creative Industries, Northumbria School of Design

Location

City Campus, Northumbria University

City

Newcastle

Start

September 2025

Fees

Fee Information

Modules

Module Information

GOOD UNIVERSITY GUIDE 2025 MODERN UNIVERSITY OF THE YEAR

A person lays on a bed surrounded by magazines and they are on a cordless phone.

REVEAL Fashion

Graduate Degree Showcase

Entry Requirements Modules Overview Fees, Funding  and Scholarships Apply Now

Entry Requirements 2025/26

Standard Entry

112 UCAS Tariff points

From a combination of acceptable Level 3 qualifications which may include: A-level, T Level, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Diplomas, or the International Baccalaureate.

Find out how many points your qualifications are worth by using the UCAS Tariff calculator: www.ucas.com/ucas/tariff-calculator

Northumbria University is committed to supporting all individuals to achieve their ambitions. We have a range of schemes and alternative offers to make sure as many individuals as possible are given an opportunity to study at our University regardless of personal circumstances or background. To find out more, review our Northumbria Entry Requirement Essential Information page for further details www.northumbria.ac.uk/entryrequirementsinfo

Subject Requirements:

There are no specific subject requirements for this course.

GCSE Requirements:

Applicants will need Maths and English Language at minimum grade 4/C, or an equivalent.

Additional Requirements:

A portfolio of creative design work is required. Get advice on preparing your portfolio here: www.northumbria.ac.uk/study-at-northumbria/coming-to-northumbria/portfolios-and-auditions

International Qualifications:

We welcome applicants with a range of qualifications which may not match those shown above.

If you have qualifications from outside the UK, find out what you need by visiting www.northumbria.ac.uk/yourcountry

English Language Requirements:

International applicants should have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or an approved equivalent*).

*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades in our English Language section: www.northumbria.ac.uk/englishqualifications

For further admissions guidance and requirements, please visit www.northumbria.ac.uk/admissionsguidance Please review this information before submitting your application.

Fees and Funding 2025/26 Entry

UK Fee in Year 1: £9,535

* You should expect to pay tuition fees for every year of study. The University may increase fees in the second and subsequent years of your course at our discretion in line with any inflationary or other uplift, as decided by the UK Government, up to the maximum amount for fees permitted by UK law or regulation for that academic year. To give students an indication of the likely scale of any future increase, the UK government has recently suggested that increases may be linked to RPIX ( Retail Price Index excluding mortgage interest payments)


International Fee in Year 1: £19,350


Please see the main Funding Pages for 25/26 scholarship information.

 


ADDITIONAL COSTS

There are no Additional Costs

Modules Overview 2025/26

Modules

Year 1 – Testing

This is your opportunity to engage with and test relevant subjects, disciplines and skillsets across modules to determine where your specialist fashion communication interests lie. This includes photography, styling, promotion, content creation and more. You will develop your technical, digital and soft skills through assessed presentations, publications, audio/visual, and portfolio work.

Year 2 – Developing

You become increasingly autonomous, with flexible opportunities across modules for greater critical enquiry, developing and refining your own specialist interests aligned to contemporary fashion communication practice. You will build on the skills introduced previously, moving towards the Industry Standards, developing your own practices in parallel to your key passions, giving you the confidence to excel in your final year of study.

Year 3 – Study Abroad/Work Placement

The opportunity for Study Abroad/Work Placement, will allow you to enhance your work in parallel contemporary industry standards and understanding. This personal development impacts your professional aspirations; your capacity to defend your practice; and to formulate reasoned responses to critique, contextualising your work within the wider sector.

Year 4 – Refining

You seek to refine your practice, locating your work within current critical debate; further relying on your curiosity, imagination and empathy, to explore creative outputs. You have the opportunity to further self-direct your work, aligning projects, modules and assessments to the construction of your professional identity, including the building and enhancement of a graduate portfolio to assist your future employability. 

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

Year one Year two Year three Year four

Year one

DE4022 -

Interchange 1 – Experimental Processes (Core,20 Credits)

In this module, you will delve into experimental design processes that are directly applicable to your future role in the ever-changing field of design. The boundaries between established design disciplines are continually shifting due to the ongoing collaborative nature of design projects calling on multiple skill sets, technological advancements, evolving design trends and societal needs.

The main objective is to provide you with the opportunity to explore making practice through different media, by acquire new skills or gaining experience in areas that are unfamiliar to you. For example, different briefs might explore 3D printing, upcycling, narrative storytelling and illustration or coding for designers. You will be encouraged to experiment and will be rewarded for taking creative risks. Throughout this process, you will develop into a more competent and self-assured designer, essential for a professional design career.

More information

FA4028 -

Considerations in Fashion Communication (Core,20 Credits)

In this module you will receive an introduction to the world of Fashion Communication, exploring the wide scope of the sector, its importance to the industry and elements of its history which have subsequently shaped contemporary fashion and design. Content will be delivered which will consider significant shifts in fashion, focusing on aspects of production, promotion and consumption with reference to movements, styles, and influences which have formed the basis of innovation in fashion communication and styling.



The cultural, societal and political influences impacting the discipline will form a significant aspect of the module content and subsequent discussion, reflecting the changing shape of fashion across time and focusing on contemporary considerations. This will align to current debate questioning the role of fashion within society and the potential of the industry to have a positive (or potentially negative) impact on the World at large.



You will select a topic related to the module themes to explore within your essay, making connections to factors which have shaped the sector. This will also map to your own drive and desire to gain insight into aspects of the fashion industry and its history which may shape your future studies and beyond.

More information

FA4029 -

Open Brief: Initiation (Core,20 Credits)

In the open brief module, students are given the autonomy to self-direct their work . This is an opportunity to evidence and develop their interests within the fashion communication sector. Students will select a subject that has driven them towards the programme which represents an area of fashion that they are passionate about. They will then be tasked with fully immersing themselves in researching these subjects, gaining significant knowledge to disseminate across summative submissions.



The module will further focus on developing your communication and teamwork skills, considering subjects such as narrative structure, effective articulation of concepts and ideas, and delivering to an audience. Your submission will include an initial team presentation linked to an assigned topic/area reflected within contemporary fashion communication. This will seek to inspire your final portfolio piece, where you will document and disseminate a key area of the sector that is of interest to you, and which is relevant to the wider industry. This will also allos you to simultaneously make use of traditional and emerging methods and technologies of effective communication.



This module is taught alongside further modules which will chart specific and significant influences and shifts impacting Fashion design and Fashion Communication practices, and should provide a further basis for information and inspiration.

More information

FA4030 -

Styling and Curation 1 (Core,20 Credits)

This module introduces you to the discipline of styling and its influence within fashion communication. You will gain insight into aspects of a stylist’s practice, including storytelling, creative vision and the practicalities of image creation.



Your work will be informed by research that encompasses cultural considerations and market awareness, using directed and self-sourced secondary materials to focus on factors that influence styling decisions. This will demonstrate how styling is, and can be, inspired by actions shaping society, culture and politics, further considering communities, (sub)cultures and past/present events.



You will create a 1000 word analysis of your styling story, to be incorporated across your practice. This will enhance your ability to reflect on practice, encouraging independent decision-making underpinned by cultural awareness and sensitivity.



Your final, captured styling decisions will form a curated editorial portfolio/lookbook. Workshops, tutorials and technical sessions will help you to develop a practical understanding of art direction from initial research, to storyboard, shoot production management and final imagery.

More information

FA4031 -

Brand Promotion and PR 1 (Core,20 Credits)

This module teaches you the fundamentals of branding, promotion and public relations (PR), an area of fashion communication that devises communication campaigns and generates content delivering key messages to a range of stakeholders on behalf of a brand. You will specifically consider a small, emerging, grassroots brand, which may represent a diverse and/or global outlook on the fashion sector.

The main aim of the module is to build a foundational understanding of what promotion and PR is, where to find it, what agencies and in-house PRs and brand strategists/promoters do, and what multi-channel activities are conceived, implemented and activated in this area of industry. Through a series of workshops, you will be shown a diverse range of case-studies focused on how fashion is promoted through public, promotional and commercial endeavours in the context of various brands of differing size and influence.

You will be introduced to basic research and analysis tools that help you to ascertain the value, function and role of PR in fashion. You will learn core formal and tacit communication skills of a practitioner in industry, such as how to prepare a client-facing document, promotional planning, how to recognise and influence audiences, and be given opportunities to converse in public and pitch your work so that you develop a confident presentation style that is a step towards client-facing skills.

More information

FA4032 -

Content Creation and Media 1 (Core,20 Credits)

This module requires students to consider the nature of content creation and its value to the contemporary fashion sector. You will develop your communication skills across the module, while considering the characteristics of different platforms and the nuances of communicative practices across each area. You will also learn to consider which media channels are appropriate in engaging defined audiences, and reflect on how content can reach these individuals effectively. You will enhance your communicative abilities through developing narratives around themes outlined in initial briefing sessions. These themes will be based on contemporary and emerging trends and topics of interest to the fashion industry, asking students to ‘report’ their findings through relevant media platforms.

Hard and soft skills will be developed as you engage with technology and individuals in the development of your final editorial piece. You will be required to gain audience insights, potentially recording and directing interviews with relevant parties to generate content which contributes to the conceptual development of final submissions. You will receive direction and supervision linked to creating practical outputs recognised by industry practitioners, which will include digital facing editorial content, visual supporting materials and/or oral/aural content (e.g. podcast, social media). Students will produce further social content supporting and promoting their long form feature piece.

More information

YB5001 -

Academic Language Skills for Design (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

Year two

DE5021 -

Interchange 2 – Emerging Issues and Practices (Core,20 Credits)

In this module, you will explore some of the most important emerging design issues and practices that are shaping contemporary design and design research. As designers, we are in a perpetual state of evolution, responding to a world that is constantly in flux, where new challenges and opportunities arise on an almost daily basis.



This module occurs at a critical and timely stage in your design education, where you will delve into the heart of design's developing practice opportunities or most compelling dilemmas. You will learn to identify, analyse, and propose innovative opportunities to these dynamic and often complex situations. You will also learn to react to these challenges by working with others, leveraging your collective skills and knowledge to develop more nuanced design outcomes.



Emerging issues and practices may include a diverse range of topics, from sustainability, responsibility, inclusivity and diversity to technology and innovation, which may in turn have implications for cross-cultural design and global design trends.

More information

FA5033 -

Fashioning Identities (Core,20 Credits)

Fashion is a global business and the study of fashion communication means understanding how the sector exists within the wider environment. This module fosters a deeper appreciation of theories, debates, issues and contexts, to help you further develop your knowledge and understanding of the social, cultural, ethical and political issues relating to the fashioning of intersectional identities in the context of the fashion industry and locate your own practice. During this module you will be expected to manage your own learning and build on existing skills and knowledge in a professional context.

An engaging programme of workshops will enable you to explore a range of methodologies for analysing fashion and explore wider cultural and media influences discussed across fashion studies. Guided reading will help you to research primary and secondary sources independently and evaluate your interdisciplinary critical understanding of the fashion field.

Through the combination of sessions focused on research, academic and technical skills you will develop strategies to effectively communicate your research findings. This module will holistically assist you in your steps to becoming a competent communicator and theorist of fashion.

More information

FA5034 -

Content Creation and Media 2 (Core,20 Credits)

The module asks you to develop your visual and written editorial skills and abilities through focused consideration of fashion through the lens of otherness and inclusivity.

Your project will be defined through exploration of a topic that often falls outside of the spotlight of fashion, celebrating uniqueness through feature content that identifies and demonstrates the value of individuality and diversity to the wider industry. Students will develop and utilise their photography and image-making skills to create arresting and engaging visual materials to be considered alongside written/oral content in the form of digital-facing editorial features, long-form copy and/or verbal content (e.g. podcasts/interviews).

Development of skills will be supported in sessions and assisted in the themes addressed in adjacent modules. The final outcome of the module will reflect industry standards, and skills developed on this module will be utlilised throughout the rest of your undergraduate degree and beyond.

More information

FA5035 -

Brand Promotion and PR 2 (Core,20 Credits)

In this module students are given the opportunity to create a promotional campaign based around meaningful subjects linked to fashion, supported by staff and technicians to generate work aligned to their interests and skills. Students will follow a brief based on themes linked to ED&I and sustainable development, considering the social, political and cultural impact of the fashion world, and what can be done to activate ‘fashion’ for good. You will consider specific, identified audiences, further supported in lectures/workshops focused on understanding consumer behaviour and audience reception. You will be tasked with fully immersing yourself in researching your chosen niche area of consideration, gaining significant knowledge to disseminate across summative submissions.

The module will further focus on developing your communication skills across an array of potential outcomes and campaign assets. This will allow you to improve your existing abilities, while giving you the opportunity to concentrate on your unique skillset. It is a space to experiment with storytelling techniques and technology to iterate narratives aimed at affecting change. You will present your initial findings and ideas to receive direction towards your final campaign. This final submission allows you to evidence these abilities, simultaneously making use of traditional and emerging methods and technologies parallel with effective communication.

The skills gained here will support your further study and development, both in final year projects which are similarly self-directed, and beyond into employment.

More information

FA5036 -

Fashion Trends and Futures (Core,20 Credits)

This module focuses on trend forecasting, discussing, deconstructing and disseminating the fashion environment of the future. From the impact of emerging technology to societal and cultural shifts, students will consider those changes at the cutting edge of fashion communications and beyond into the distant future. Those debates circulating present interests within the fashion sector will be explored to consider how they will shape the industry moving forward. This knowledge will be invaluable as you move into your final year of study and beyond.

In a small team, you will construct an industry facing, professional level trend report, alongside submitting a research and development file demonstrating your engagement in the module. The report will encourage you to explore conceptual themes linked to the future of fashion, while creating an aesthetically considered document which would be aligned to digital/online publication expectations.

You will also consider your place within the future of fashion through the construction of a professional practice portfolio inc. elements such as CV, Cover Letters, Portfolio, Social Media Presence and/or Personal Website.

More information

FA5037 -

Styling and Curation 2 (Core,20 Credits)

This module will ask you to consider and design a hypothetical 3D fashion space, enabling you to contribute to the expansion of contemporary practices within the field of fashion curation and styling.

You will investigate a diverse range of spaces and places in local and global cultural and societal contexts. This will reflect contemporary commercial and disruptive practice in fashion and adjacent creative sectors, considering collaborations between artists, designers and brands. Using primary and secondary research sources, you will develop your knowledge and understanding of the communication of fashion narratives and concepts, evolving your innovative and creative thinking through conceptual investigation of the audience experience.

Through workshops and independent research you will consider how fashion is curated and styled in spaces such as installations, presentations, visual merchandising, brand activations, events and shows. You will apply your learning on the module through concept development, helping you to make creative connections in relation to a defined audience.

You will make use of traditional methods and emerging technologies in the visualisation of your fashion space concept, encouraging experimentation to build your repertoire of techniques, evolving your ability to realise your ideas in a professional and/or commercial context.

More information

YB5001 -

Academic Language Skills for Design (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

Year three

DE5022 -

Creative Studio 1 (Optional,60 Credits)

Creative Studio 1 is a blended learning module where you will have the opportunity to collaborate and work on one or more live or simulated industry related briefs, international competitions or speculative design scenarios. The module is characterised by an intensive period of collaboration followed by a shorter period of independent reflection and portfolio building.

The different project briefs will be managed by academic staff and will run either independently or collaboratively through teamwork. The projects will be varied and will provide you with the opportunity to hone your specialist skills, professional, enterprise and entrepreneurial capabilities through real-life scenarios – providing an authentic learning experience. You will be encouraged to develop a flexible and imaginative enquiry-based approach to the design projects. You will become an active participant, integrating your design practice with distinguishable practical and intellectual skills whilst recording your process for summative assessment. At the end of the module, you will be given time to reflect, complete and relate this work to your own professional portfolio allowing an opportunity for independent and autonomous study.

This module supports the development of industry specific skills and techniques. It enables you to understand what it means to be a design practitioner build professional ambition, how to work autonomously and how to prepare for future employment.

It is anticipated that all projects will run successfully in a blended delivery mode to allow you to work on campus or at distance as and when required. Note, international students will be expected to meet in person with their tutors at least once per month to order to fulfil their visa requirements.

More information

DE5023 -

Creative Studio 2 (Optional,60 Credits)

Creative Studio 2 is a blended learning module where you will have the opportunity to collaborate and work on one or more live or simulated industry related briefs, international competitions or speculative design scenarios. The module is characterised by an intensive period of collaboration and a shorter period of independent reflection and portfolio building.

The different project briefs will be managed by academic staff and will run either independently or collaboratively through teamwork. The projects will be varied and will provide you with the opportunity to hone your specialist skills, professional, enterprise and entrepreneurial capabilities through real-life scenarios – providing an authentic learning experience. You will be encouraged to develop a flexible and imaginative enquiry-based approach to the design projects. You will become an active participant, integrating your design practice with distinguishable practical and intellectual skills whilst recording your process for summative assessment.

Dependent on the start date of your live or simulated design briefs, you will be given independent time at the beginning or end of the module develop your professional portfolio and complete your assessment tasks.

This module supports the development of industry specific skills and techniques. It enables you to understand what it means to be a design practitioner build professional ambition, how to work autonomously and how to prepare for future employment.

It is anticipated that all projects will run successfully in a blended delivery mode to allow you to work on campus or at distance as and when required. Note, international students will be expected to meet in person with their tutors at least once per month to order to fulfil their visa requirements.

More information

DE5024 -

Design Placement 1 (Optional,60 Credits)

In this module you will have the opportunity to complete either one or several placements working in the creative industries, which will enable you to explore possibilities for your future career within the sector. With the support of your Academic Tutors and the placement support staff you will be encouraged to source, apply and confirm your chosen placement(s). This will help you to develop a network and become confident in applying for opportunities within creative industries.

A single placement or series of placements can run continuously or sporadically throughout the placement period as long as a minimum of 15 weeks or 600 hours of design-related placement work and study is achieved. A placement can also seamlessly transfer into the Placement 2 module. This flexible opportunity offers you a potentially broad insight into how the design industry operates in differing market and innovation sectors. Being part of a design agency or in-house team means a greater understanding of design processes, market and product development cycles.

Through this work experience, you potentially gain exposure to design related professions such as brand strategy, marketing, social media content creation, manufacturing processes, as well as developing your own visual and general communication skills. Furthermore, the experience of applying your academic studies in a real work environment gives context and will help you to develop a confident and professional attitude and it will encourage you to become career ready, actively making informed decisions about your future. To consolidate this aim, you will be encouraged to maintain a digital diary of your learning, and professional experience, documenting the new skills and knowledge you acquire during your placement semester encouraging deep thinking, questioning and you will be asked to critically reflect and contextualise this learning in relation to your own professional practice.

Note, if you intend to continue with ‘Design Placement 2’ in semester 2 but are unable to complete or secure an industrial work placement in advance of the module starting you will have the opportunity to switch to the 'Creative Studio 2' elective which connects to industry live design briefs, competitions and speculative design scenarios that thrive on mirroring real-world design. However, please also remember that the Creative Studio modules are full-time taught modules and therefore attract full tuition fees.

More information

DE5025 -

Design Placement 2 (Optional,60 Credits)

In this module you will have the opportunity to complete either one or several placements working in the creative industries, which will enable you to explore possibilities for your future career within the sector. With the support of your Academic Tutors and the placement support staff you will be encouraged to source, apply and confirm your chosen placement(s). This will help you to develop a network and become confident in applying for opportunities within creative industries.



A single placement or series of placements can run continuously or sporadically throughout the placement period as long as a minimum of 15 weeks or 600 hours of design-related placement work and study is achieved. A placement can also seamlessly transfer into the Placement 2 module. This flexible opportunity offers you a potentially broad insight into how the design industry operates in differing market and innovation sectors. Being part of a design agency or in-house team means a greater understanding of design processes, market and product development cycles.



Through this work experience, you potentially gain exposure to design related professions such as brand strategy, marketing, social media content creation, manufacturing processes, as well as developing your own visual and general communication skills. Furthermore, the experience of applying your academic studies in a real work environment gives context and will help you to develop a confident and professional attitude and it will encourage you to become career ready, actively making informed decisions about your future. To consolidate this aim, you will be encouraged to maintain a digital diary of your learning, and professional experience, documenting the new skills and knowledge you acquire during your placement encouraging deep thinking, questioning and you will be asked to critically reflect and contextualise this learning in relation to your own professional practice.



Note, if you intend to continue with ‘Design Placement 2’ in semester 2 but are unable to complete or secure an industrial work placement in advance of the module starting you will be encouraged to switch to the 'Creative Studio' elective which connects to industry live design briefs, competitions and speculative design scenarios that thrive on mirroring real-world design.

More information

DE5026 -

Design Study Abroad 1 (Optional,60 Credits)

This module will give you the opportunity to undertake a semester abroad studying at a partner university completing the equivalent to 60 UK credits. This gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. With the support of the Study Abroad team you will be encouraged to source, apply and confirm the course of study abroad. This opportunity will allow you to network and become confident in applying for opportunities within partner institutions. Your module credits, performance and attendance will be recorded by the host University via your learning agreement. The module will be assessed by conversion of graded marks from the host University.

Learning outcomes on any year-long modules on which you are unable to attend via the home institution must be met at the host institution, and marks from the host are incorporated into the modules as part of the overall assessment.



You will be encouraged to maintain a digital diary of your learning, documenting the new skills and knowledge you acquire during your study abroad period encouraging deep thinking, questioning and you will be asked to critically reflect and contextualise this learning in relation to your own professional practice.

More information

DE5027 -

Design Study Abroad 2 (Optional,60 Credits)

This module will give you the opportunity to undertake a semester abroad studying at a partner university completing the equivalent to 60 UK credits. This gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. With the support of the Study Abroad team you will be encouraged to source, apply and confirm the course of study abroad. This opportunity will allow you to network and become confident in applying for opportunities within partner institutions. Your module credits, performance and attendance will be recorded by the host University via your learning agreement. The module will be assessed by conversion of graded marks from the host University.

Learning outcomes on any year-long modules on which you are unable to attend via the home institution must be met at the host institution, and marks from the host are incorporated into the modules as part of the overall assessment.



You will be encouraged to maintain a digital diary of your learning, documenting the new skills and knowledge you acquire during your study abroad period encouraging deep thinking, questioning and you will be asked to critically reflect and contextualise this learning in relation to your own professional practice.

More information

Year four

DE6021 -

Interchange 3 – Contemporary Challenges and Design Futures (Core,20 Credits)

On this module, you will undertake a brief that will either tackle current challenges to designers or explore design’s role in near-future visions of society. The module will challenge, inspire, and propel you into the future as a visionary designer or ‘change maker’ equipped to address some of the pressing issues of our time.



Design challenges and our responses are increasingly complex. Technology has automated many of the simplest design tasks, leaving designers to focus on solving more complex problems. To help tackle them, most designers work in multi-disciplinary teams. Even more individual design specialists such as designer-makers work co-operatively with other craft specialists, manufacturers and business professionals to bring their work to market.



Therefore, this module led by design tutors and other subject specialists enables you to work with peers and collaborators to address contemporary challenges or future opportunities. The choice of briefs may be developed in partnership with professional design teams, set by design competitions or written by your tutors in response to important design research or practice challenges.

More information

FA6026 -

Critical Research Project (Core,20 Credits)

In this module you will identify, investigate and plan a self-determined critical research project on a topic of your own choice. What are the key issues that will inform and shape the fashion industry in years to come? What about the sector interests and excites you most? This is your opportunity to fully immerse yourself in your subject, gaining expert knowledge in the process.

With weekly tutorial guidance from a dedicated mentor and discussion with your peers, you will read, research and reflect on the information you gather from primary and secondary sources. You will be rigorous and focused in your research, finding the most up to date source material and potentially interviewing key players in your field. Lectures on research methods, interviewing, ethics and project structure will help you to develop your research and writing skills. This development will be evidenced formatively throughout, as you progress through plans and drafts supported by academic staff.

Your research will be written up in either a 5000 word dissertation or 3000 word visual report (inc. 500 word reflection) demonstrating a rich understanding of your subject, contemporary cultural awareness, critical analysis and sophisticated ability to discuss and communicate your findings.

More information

FA6027 -

Live and/or Competition Brief (Core,20 Credits)

In this module you will engage with a live and/or competition brief, as you continue to build a diverse portfolio of contemporary work that demonstrates your capabilities as a Fashion Communication professional. Examples of briefs could include D&AD, Creative Conscience, industry partner live projects and beyond.





You will have the opportunity to explore techniques and methods of creative execution, through workshops with academic and technical staff. Such practice could incorporate digital media, graphics, photographic, written, social and film media.





You will evidence your critical thinking, consideration of ethical, social and responsible issues, and understanding of current industry practice across your project from initial brief, through research, ideation and execution. You will utilise your previous knowledge and development of your skillset to direct the work, refining your practice to present industry standard work that demonstrates your skills and capabilities to a potential employer.

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FA6028 -

Final Major Project 1 (Core,20 Credits)

This module offers you an exciting opportunity to reflect on your personal lived and embodied experience to produce a creative Zine, showcasing your visual image making and creative writing skills. You will engage in experimentation with a range of visual methodologies and transdisciplinary ideas and practices associated with design, publishing, image and text, to create a professional level piece which may explicitly and/or implicitly inform part two of your final major project. It is an opportunity to be truly creative, refine your skills, and express your unique voice as a future fashion communicator. Alongside this, you will research and conceive aesthetic concepts that will inform the development of your professional portfolio through personal development planning, allowing you to situate your practice within your chosen sector.

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FA6029 -

Final Major Project 2 (Core,40 Credits)

This module gives you the opportunity to further focus on your interest and identity in relation to fashion communication, building a body of work that represents your potential to influence and shape your chosen industry sector.

You will fully immerse yourself in the research, conceptualisation and realisation of a self-determined project, building on the core skills, practice, methodologies, knowledge and understanding you have the programme. Your work will demonstrate your understanding of social, ethical and cultural issues and influences inherent in contemporary and emerging fashion communication practice.

You will delve into your chosen topic, thoroughly researching the area and collating evidence/data to provide the foundation of your project. You will then move to gain insights, concepts and ideas, supported by peers and staff in tutorial sessions and studio work. You will define your outputs and, with further support, bring them to fruition. The range of opportunities to present your final piece/s may include film, PR and promotional campaigns, experience designs, printed publications, exhibitions, digital platforms, and more. You may have the opportunity to use this work to represent you through internal and external events and industry settings (competitions, shows, exhibitions).

Alongside your major project, you will continue to develop your professional exit portfolio website, presenting your Major Project and a selection of your projects through a digital format that reflects your personal branding, and positions your practice in relation to your choice of further study, industry or enterprise.

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YB5001 -

Academic Language Skills for Design (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

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Modules Overview 2026/27

Modules

Year 1 – Testing

This is your opportunity to engage with and test relevant subjects, disciplines and skillsets across modules to determine where your specialist fashion communication interests lie. This includes photography, styling, promotion, content creation and more. You will develop your technical, digital and soft skills through assessed presentations, publications, audio/visual, and portfolio work.

Year 2 – Developing

You become increasingly autonomous, with flexible opportunities across modules for greater critical enquiry, developing and refining your own specialist interests aligned to contemporary fashion communication practice. You will build on the skills introduced previously, moving towards the Industry Standards, developing your own practices in parallel to your key passions, giving you the confidence to excel in your final year of study.

Year 3 – Study Abroad/Work Placement

The opportunity for Study Abroad/Work Placement, will allow you to enhance your work in parallel contemporary industry standards and understanding. This personal development impacts your professional aspirations; your capacity to defend your practice; and to formulate reasoned responses to critique, contextualising your work within the wider sector.

Year 4 – Refining

You seek to refine your practice, locating your work within current critical debate; further relying on your curiosity, imagination and empathy, to explore creative outputs. You have the opportunity to further self-direct your work, aligning projects, modules and assessments to the construction of your professional identity, including the building and enhancement of a graduate portfolio to assist your future employability. 

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

Year one Year two Year three Year four

Year one

DE4022 -

Interchange 1 – Experimental Processes (Core,20 Credits)

In this module, you will delve into experimental design processes that are directly applicable to your future role in the ever-changing field of design. The boundaries between established design disciplines are continually shifting due to the ongoing collaborative nature of design projects calling on multiple skill sets, technological advancements, evolving design trends and societal needs.

The main objective is to provide you with the opportunity to explore making practice through different media, by acquire new skills or gaining experience in areas that are unfamiliar to you. For example, different briefs might explore 3D printing, upcycling, narrative storytelling and illustration or coding for designers. You will be encouraged to experiment and will be rewarded for taking creative risks. Throughout this process, you will develop into a more competent and self-assured designer, essential for a professional design career.

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FA4028 -

Considerations in Fashion Communication (Core,20 Credits)

In this module you will receive an introduction to the world of Fashion Communication, exploring the wide scope of the sector, its importance to the industry and elements of its history which have subsequently shaped contemporary fashion and design. Content will be delivered which will consider significant shifts in fashion, focusing on aspects of production, promotion and consumption with reference to movements, styles, and influences which have formed the basis of innovation in fashion communication and styling.



The cultural, societal and political influences impacting the discipline will form a significant aspect of the module content and subsequent discussion, reflecting the changing shape of fashion across time and focusing on contemporary considerations. This will align to current debate questioning the role of fashion within society and the potential of the industry to have a positive (or potentially negative) impact on the World at large.



You will select a topic related to the module themes to explore within your essay, making connections to factors which have shaped the sector. This will also map to your own drive and desire to gain insight into aspects of the fashion industry and its history which may shape your future studies and beyond.

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FA4029 -

Open Brief: Initiation (Core,20 Credits)

In the open brief module, students are given the autonomy to self-direct their work . This is an opportunity to evidence and develop their interests within the fashion communication sector. Students will select a subject that has driven them towards the programme which represents an area of fashion that they are passionate about. They will then be tasked with fully immersing themselves in researching these subjects, gaining significant knowledge to disseminate across summative submissions.



The module will further focus on developing your communication and teamwork skills, considering subjects such as narrative structure, effective articulation of concepts and ideas, and delivering to an audience. Your submission will include an initial team presentation linked to an assigned topic/area reflected within contemporary fashion communication. This will seek to inspire your final portfolio piece, where you will document and disseminate a key area of the sector that is of interest to you, and which is relevant to the wider industry. This will also allos you to simultaneously make use of traditional and emerging methods and technologies of effective communication.



This module is taught alongside further modules which will chart specific and significant influences and shifts impacting Fashion design and Fashion Communication practices, and should provide a further basis for information and inspiration.

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FA4030 -

Styling and Curation 1 (Core,20 Credits)

This module introduces you to the discipline of styling and its influence within fashion communication. You will gain insight into aspects of a stylist’s practice, including storytelling, creative vision and the practicalities of image creation.



Your work will be informed by research that encompasses cultural considerations and market awareness, using directed and self-sourced secondary materials to focus on factors that influence styling decisions. This will demonstrate how styling is, and can be, inspired by actions shaping society, culture and politics, further considering communities, (sub)cultures and past/present events.



You will create a 1000 word analysis of your styling story, to be incorporated across your practice. This will enhance your ability to reflect on practice, encouraging independent decision-making underpinned by cultural awareness and sensitivity.



Your final, captured styling decisions will form a curated editorial portfolio/lookbook. Workshops, tutorials and technical sessions will help you to develop a practical understanding of art direction from initial research, to storyboard, shoot production management and final imagery.

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FA4031 -

Brand Promotion and PR 1 (Core,20 Credits)

This module teaches you the fundamentals of branding, promotion and public relations (PR), an area of fashion communication that devises communication campaigns and generates content delivering key messages to a range of stakeholders on behalf of a brand. You will specifically consider a small, emerging, grassroots brand, which may represent a diverse and/or global outlook on the fashion sector.

The main aim of the module is to build a foundational understanding of what promotion and PR is, where to find it, what agencies and in-house PRs and brand strategists/promoters do, and what multi-channel activities are conceived, implemented and activated in this area of industry. Through a series of workshops, you will be shown a diverse range of case-studies focused on how fashion is promoted through public, promotional and commercial endeavours in the context of various brands of differing size and influence.

You will be introduced to basic research and analysis tools that help you to ascertain the value, function and role of PR in fashion. You will learn core formal and tacit communication skills of a practitioner in industry, such as how to prepare a client-facing document, promotional planning, how to recognise and influence audiences, and be given opportunities to converse in public and pitch your work so that you develop a confident presentation style that is a step towards client-facing skills.

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FA4032 -

Content Creation and Media 1 (Core,20 Credits)

This module requires students to consider the nature of content creation and its value to the contemporary fashion sector. You will develop your communication skills across the module, while considering the characteristics of different platforms and the nuances of communicative practices across each area. You will also learn to consider which media channels are appropriate in engaging defined audiences, and reflect on how content can reach these individuals effectively. You will enhance your communicative abilities through developing narratives around themes outlined in initial briefing sessions. These themes will be based on contemporary and emerging trends and topics of interest to the fashion industry, asking students to ‘report’ their findings through relevant media platforms.

Hard and soft skills will be developed as you engage with technology and individuals in the development of your final editorial piece. You will be required to gain audience insights, potentially recording and directing interviews with relevant parties to generate content which contributes to the conceptual development of final submissions. You will receive direction and supervision linked to creating practical outputs recognised by industry practitioners, which will include digital facing editorial content, visual supporting materials and/or oral/aural content (e.g. podcast, social media). Students will produce further social content supporting and promoting their long form feature piece.

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YB5001 -

Academic Language Skills for Design (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

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Year two

DE5021 -

Interchange 2 – Emerging Issues and Practices (Core,20 Credits)

In this module, you will explore some of the most important emerging design issues and practices that are shaping contemporary design and design research. As designers, we are in a perpetual state of evolution, responding to a world that is constantly in flux, where new challenges and opportunities arise on an almost daily basis.



This module occurs at a critical and timely stage in your design education, where you will delve into the heart of design's developing practice opportunities or most compelling dilemmas. You will learn to identify, analyse, and propose innovative opportunities to these dynamic and often complex situations. You will also learn to react to these challenges by working with others, leveraging your collective skills and knowledge to develop more nuanced design outcomes.



Emerging issues and practices may include a diverse range of topics, from sustainability, responsibility, inclusivity and diversity to technology and innovation, which may in turn have implications for cross-cultural design and global design trends.

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FA5033 -

Fashioning Identities (Core,20 Credits)

Fashion is a global business and the study of fashion communication means understanding how the sector exists within the wider environment. This module fosters a deeper appreciation of theories, debates, issues and contexts, to help you further develop your knowledge and understanding of the social, cultural, ethical and political issues relating to the fashioning of intersectional identities in the context of the fashion industry and locate your own practice. During this module you will be expected to manage your own learning and build on existing skills and knowledge in a professional context.

An engaging programme of workshops will enable you to explore a range of methodologies for analysing fashion and explore wider cultural and media influences discussed across fashion studies. Guided reading will help you to research primary and secondary sources independently and evaluate your interdisciplinary critical understanding of the fashion field.

Through the combination of sessions focused on research, academic and technical skills you will develop strategies to effectively communicate your research findings. This module will holistically assist you in your steps to becoming a competent communicator and theorist of fashion.

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FA5034 -

Content Creation and Media 2 (Core,20 Credits)

The module asks you to develop your visual and written editorial skills and abilities through focused consideration of fashion through the lens of otherness and inclusivity.

Your project will be defined through exploration of a topic that often falls outside of the spotlight of fashion, celebrating uniqueness through feature content that identifies and demonstrates the value of individuality and diversity to the wider industry. Students will develop and utilise their photography and image-making skills to create arresting and engaging visual materials to be considered alongside written/oral content in the form of digital-facing editorial features, long-form copy and/or verbal content (e.g. podcasts/interviews).

Development of skills will be supported in sessions and assisted in the themes addressed in adjacent modules. The final outcome of the module will reflect industry standards, and skills developed on this module will be utlilised throughout the rest of your undergraduate degree and beyond.

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FA5035 -

Brand Promotion and PR 2 (Core,20 Credits)

In this module students are given the opportunity to create a promotional campaign based around meaningful subjects linked to fashion, supported by staff and technicians to generate work aligned to their interests and skills. Students will follow a brief based on themes linked to ED&I and sustainable development, considering the social, political and cultural impact of the fashion world, and what can be done to activate ‘fashion’ for good. You will consider specific, identified audiences, further supported in lectures/workshops focused on understanding consumer behaviour and audience reception. You will be tasked with fully immersing yourself in researching your chosen niche area of consideration, gaining significant knowledge to disseminate across summative submissions.

The module will further focus on developing your communication skills across an array of potential outcomes and campaign assets. This will allow you to improve your existing abilities, while giving you the opportunity to concentrate on your unique skillset. It is a space to experiment with storytelling techniques and technology to iterate narratives aimed at affecting change. You will present your initial findings and ideas to receive direction towards your final campaign. This final submission allows you to evidence these abilities, simultaneously making use of traditional and emerging methods and technologies parallel with effective communication.

The skills gained here will support your further study and development, both in final year projects which are similarly self-directed, and beyond into employment.

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FA5036 -

Fashion Trends and Futures (Core,20 Credits)

This module focuses on trend forecasting, discussing, deconstructing and disseminating the fashion environment of the future. From the impact of emerging technology to societal and cultural shifts, students will consider those changes at the cutting edge of fashion communications and beyond into the distant future. Those debates circulating present interests within the fashion sector will be explored to consider how they will shape the industry moving forward. This knowledge will be invaluable as you move into your final year of study and beyond.

In a small team, you will construct an industry facing, professional level trend report, alongside submitting a research and development file demonstrating your engagement in the module. The report will encourage you to explore conceptual themes linked to the future of fashion, while creating an aesthetically considered document which would be aligned to digital/online publication expectations.

You will also consider your place within the future of fashion through the construction of a professional practice portfolio inc. elements such as CV, Cover Letters, Portfolio, Social Media Presence and/or Personal Website.

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FA5037 -

Styling and Curation 2 (Core,20 Credits)

This module will ask you to consider and design a hypothetical 3D fashion space, enabling you to contribute to the expansion of contemporary practices within the field of fashion curation and styling.

You will investigate a diverse range of spaces and places in local and global cultural and societal contexts. This will reflect contemporary commercial and disruptive practice in fashion and adjacent creative sectors, considering collaborations between artists, designers and brands. Using primary and secondary research sources, you will develop your knowledge and understanding of the communication of fashion narratives and concepts, evolving your innovative and creative thinking through conceptual investigation of the audience experience.

Through workshops and independent research you will consider how fashion is curated and styled in spaces such as installations, presentations, visual merchandising, brand activations, events and shows. You will apply your learning on the module through concept development, helping you to make creative connections in relation to a defined audience.

You will make use of traditional methods and emerging technologies in the visualisation of your fashion space concept, encouraging experimentation to build your repertoire of techniques, evolving your ability to realise your ideas in a professional and/or commercial context.

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YB5001 -

Academic Language Skills for Design (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

Year three

DE5022 -

Creative Studio 1 (Optional,60 Credits)

Creative Studio 1 is a blended learning module where you will have the opportunity to collaborate and work on one or more live or simulated industry related briefs, international competitions or speculative design scenarios. The module is characterised by an intensive period of collaboration followed by a shorter period of independent reflection and portfolio building.

The different project briefs will be managed by academic staff and will run either independently or collaboratively through teamwork. The projects will be varied and will provide you with the opportunity to hone your specialist skills, professional, enterprise and entrepreneurial capabilities through real-life scenarios – providing an authentic learning experience. You will be encouraged to develop a flexible and imaginative enquiry-based approach to the design projects. You will become an active participant, integrating your design practice with distinguishable practical and intellectual skills whilst recording your process for summative assessment. At the end of the module, you will be given time to reflect, complete and relate this work to your own professional portfolio allowing an opportunity for independent and autonomous study.

This module supports the development of industry specific skills and techniques. It enables you to understand what it means to be a design practitioner build professional ambition, how to work autonomously and how to prepare for future employment.

It is anticipated that all projects will run successfully in a blended delivery mode to allow you to work on campus or at distance as and when required. Note, international students will be expected to meet in person with their tutors at least once per month to order to fulfil their visa requirements.

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DE5023 -

Creative Studio 2 (Optional,60 Credits)

Creative Studio 2 is a blended learning module where you will have the opportunity to collaborate and work on one or more live or simulated industry related briefs, international competitions or speculative design scenarios. The module is characterised by an intensive period of collaboration and a shorter period of independent reflection and portfolio building.

The different project briefs will be managed by academic staff and will run either independently or collaboratively through teamwork. The projects will be varied and will provide you with the opportunity to hone your specialist skills, professional, enterprise and entrepreneurial capabilities through real-life scenarios – providing an authentic learning experience. You will be encouraged to develop a flexible and imaginative enquiry-based approach to the design projects. You will become an active participant, integrating your design practice with distinguishable practical and intellectual skills whilst recording your process for summative assessment.

Dependent on the start date of your live or simulated design briefs, you will be given independent time at the beginning or end of the module develop your professional portfolio and complete your assessment tasks.

This module supports the development of industry specific skills and techniques. It enables you to understand what it means to be a design practitioner build professional ambition, how to work autonomously and how to prepare for future employment.

It is anticipated that all projects will run successfully in a blended delivery mode to allow you to work on campus or at distance as and when required. Note, international students will be expected to meet in person with their tutors at least once per month to order to fulfil their visa requirements.

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DE5024 -

Design Placement 1 (Optional,60 Credits)

In this module you will have the opportunity to complete either one or several placements working in the creative industries, which will enable you to explore possibilities for your future career within the sector. With the support of your Academic Tutors and the placement support staff you will be encouraged to source, apply and confirm your chosen placement(s). This will help you to develop a network and become confident in applying for opportunities within creative industries.

A single placement or series of placements can run continuously or sporadically throughout the placement period as long as a minimum of 15 weeks or 600 hours of design-related placement work and study is achieved. A placement can also seamlessly transfer into the Placement 2 module. This flexible opportunity offers you a potentially broad insight into how the design industry operates in differing market and innovation sectors. Being part of a design agency or in-house team means a greater understanding of design processes, market and product development cycles.

Through this work experience, you potentially gain exposure to design related professions such as brand strategy, marketing, social media content creation, manufacturing processes, as well as developing your own visual and general communication skills. Furthermore, the experience of applying your academic studies in a real work environment gives context and will help you to develop a confident and professional attitude and it will encourage you to become career ready, actively making informed decisions about your future. To consolidate this aim, you will be encouraged to maintain a digital diary of your learning, and professional experience, documenting the new skills and knowledge you acquire during your placement semester encouraging deep thinking, questioning and you will be asked to critically reflect and contextualise this learning in relation to your own professional practice.

Note, if you intend to continue with ‘Design Placement 2’ in semester 2 but are unable to complete or secure an industrial work placement in advance of the module starting you will have the opportunity to switch to the 'Creative Studio 2' elective which connects to industry live design briefs, competitions and speculative design scenarios that thrive on mirroring real-world design. However, please also remember that the Creative Studio modules are full-time taught modules and therefore attract full tuition fees.

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DE5025 -

Design Placement 2 (Optional,60 Credits)

In this module you will have the opportunity to complete either one or several placements working in the creative industries, which will enable you to explore possibilities for your future career within the sector. With the support of your Academic Tutors and the placement support staff you will be encouraged to source, apply and confirm your chosen placement(s). This will help you to develop a network and become confident in applying for opportunities within creative industries.



A single placement or series of placements can run continuously or sporadically throughout the placement period as long as a minimum of 15 weeks or 600 hours of design-related placement work and study is achieved. A placement can also seamlessly transfer into the Placement 2 module. This flexible opportunity offers you a potentially broad insight into how the design industry operates in differing market and innovation sectors. Being part of a design agency or in-house team means a greater understanding of design processes, market and product development cycles.



Through this work experience, you potentially gain exposure to design related professions such as brand strategy, marketing, social media content creation, manufacturing processes, as well as developing your own visual and general communication skills. Furthermore, the experience of applying your academic studies in a real work environment gives context and will help you to develop a confident and professional attitude and it will encourage you to become career ready, actively making informed decisions about your future. To consolidate this aim, you will be encouraged to maintain a digital diary of your learning, and professional experience, documenting the new skills and knowledge you acquire during your placement encouraging deep thinking, questioning and you will be asked to critically reflect and contextualise this learning in relation to your own professional practice.



Note, if you intend to continue with ‘Design Placement 2’ in semester 2 but are unable to complete or secure an industrial work placement in advance of the module starting you will be encouraged to switch to the 'Creative Studio' elective which connects to industry live design briefs, competitions and speculative design scenarios that thrive on mirroring real-world design.

More information

DE5026 -

Design Study Abroad 1 (Optional,60 Credits)

This module will give you the opportunity to undertake a semester abroad studying at a partner university completing the equivalent to 60 UK credits. This gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. With the support of the Study Abroad team you will be encouraged to source, apply and confirm the course of study abroad. This opportunity will allow you to network and become confident in applying for opportunities within partner institutions. Your module credits, performance and attendance will be recorded by the host University via your learning agreement. The module will be assessed by conversion of graded marks from the host University.

Learning outcomes on any year-long modules on which you are unable to attend via the home institution must be met at the host institution, and marks from the host are incorporated into the modules as part of the overall assessment.



You will be encouraged to maintain a digital diary of your learning, documenting the new skills and knowledge you acquire during your study abroad period encouraging deep thinking, questioning and you will be asked to critically reflect and contextualise this learning in relation to your own professional practice.

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DE5027 -

Design Study Abroad 2 (Optional,60 Credits)

This module will give you the opportunity to undertake a semester abroad studying at a partner university completing the equivalent to 60 UK credits. This gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. With the support of the Study Abroad team you will be encouraged to source, apply and confirm the course of study abroad. This opportunity will allow you to network and become confident in applying for opportunities within partner institutions. Your module credits, performance and attendance will be recorded by the host University via your learning agreement. The module will be assessed by conversion of graded marks from the host University.

Learning outcomes on any year-long modules on which you are unable to attend via the home institution must be met at the host institution, and marks from the host are incorporated into the modules as part of the overall assessment.



You will be encouraged to maintain a digital diary of your learning, documenting the new skills and knowledge you acquire during your study abroad period encouraging deep thinking, questioning and you will be asked to critically reflect and contextualise this learning in relation to your own professional practice.

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Year four

DE6021 -

Interchange 3 – Contemporary Challenges and Design Futures (Core,20 Credits)

On this module, you will undertake a brief that will either tackle current challenges to designers or explore design’s role in near-future visions of society. The module will challenge, inspire, and propel you into the future as a visionary designer or ‘change maker’ equipped to address some of the pressing issues of our time.



Design challenges and our responses are increasingly complex. Technology has automated many of the simplest design tasks, leaving designers to focus on solving more complex problems. To help tackle them, most designers work in multi-disciplinary teams. Even more individual design specialists such as designer-makers work co-operatively with other craft specialists, manufacturers and business professionals to bring their work to market.



Therefore, this module led by design tutors and other subject specialists enables you to work with peers and collaborators to address contemporary challenges or future opportunities. The choice of briefs may be developed in partnership with professional design teams, set by design competitions or written by your tutors in response to important design research or practice challenges.

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FA6026 -

Critical Research Project (Core,20 Credits)

In this module you will identify, investigate and plan a self-determined critical research project on a topic of your own choice. What are the key issues that will inform and shape the fashion industry in years to come? What about the sector interests and excites you most? This is your opportunity to fully immerse yourself in your subject, gaining expert knowledge in the process.

With weekly tutorial guidance from a dedicated mentor and discussion with your peers, you will read, research and reflect on the information you gather from primary and secondary sources. You will be rigorous and focused in your research, finding the most up to date source material and potentially interviewing key players in your field. Lectures on research methods, interviewing, ethics and project structure will help you to develop your research and writing skills. This development will be evidenced formatively throughout, as you progress through plans and drafts supported by academic staff.

Your research will be written up in either a 5000 word dissertation or 3000 word visual report (inc. 500 word reflection) demonstrating a rich understanding of your subject, contemporary cultural awareness, critical analysis and sophisticated ability to discuss and communicate your findings.

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FA6027 -

Live and/or Competition Brief (Core,20 Credits)

In this module you will engage with a live and/or competition brief, as you continue to build a diverse portfolio of contemporary work that demonstrates your capabilities as a Fashion Communication professional. Examples of briefs could include D&AD, Creative Conscience, industry partner live projects and beyond.





You will have the opportunity to explore techniques and methods of creative execution, through workshops with academic and technical staff. Such practice could incorporate digital media, graphics, photographic, written, social and film media.





You will evidence your critical thinking, consideration of ethical, social and responsible issues, and understanding of current industry practice across your project from initial brief, through research, ideation and execution. You will utilise your previous knowledge and development of your skillset to direct the work, refining your practice to present industry standard work that demonstrates your skills and capabilities to a potential employer.

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FA6028 -

Final Major Project 1 (Core,20 Credits)

This module offers you an exciting opportunity to reflect on your personal lived and embodied experience to produce a creative Zine, showcasing your visual image making and creative writing skills. You will engage in experimentation with a range of visual methodologies and transdisciplinary ideas and practices associated with design, publishing, image and text, to create a professional level piece which may explicitly and/or implicitly inform part two of your final major project. It is an opportunity to be truly creative, refine your skills, and express your unique voice as a future fashion communicator. Alongside this, you will research and conceive aesthetic concepts that will inform the development of your professional portfolio through personal development planning, allowing you to situate your practice within your chosen sector.

More information

FA6029 -

Final Major Project 2 (Core,40 Credits)

This module gives you the opportunity to further focus on your interest and identity in relation to fashion communication, building a body of work that represents your potential to influence and shape your chosen industry sector.

You will fully immerse yourself in the research, conceptualisation and realisation of a self-determined project, building on the core skills, practice, methodologies, knowledge and understanding you have the programme. Your work will demonstrate your understanding of social, ethical and cultural issues and influences inherent in contemporary and emerging fashion communication practice.

You will delve into your chosen topic, thoroughly researching the area and collating evidence/data to provide the foundation of your project. You will then move to gain insights, concepts and ideas, supported by peers and staff in tutorial sessions and studio work. You will define your outputs and, with further support, bring them to fruition. The range of opportunities to present your final piece/s may include film, PR and promotional campaigns, experience designs, printed publications, exhibitions, digital platforms, and more. You may have the opportunity to use this work to represent you through internal and external events and industry settings (competitions, shows, exhibitions).

Alongside your major project, you will continue to develop your professional exit portfolio website, presenting your Major Project and a selection of your projects through a digital format that reflects your personal branding, and positions your practice in relation to your choice of further study, industry or enterprise.

More information

YB5001 -

Academic Language Skills for Design (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

To start your application, simply select the month you would like to start your course.

Fashion Communication BA (Hons)

Home or EU applicants please apply through UCAS

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International applicants please apply using the links below

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2025

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northumbria school of Design Arts and Creative Industries

The School of Design, Arts and Creative Industries is a leading centre for supporting and energising creative practice and academic study. Our inter-disciplinary research and experiential education is committed to the betterment of people, place, cultures, and societies. Our programmes are defined by the way we collaborate with communities, industry, and external partners to inform curriculum, your learning and contribute to wider society.


Your Future

Given the variety of disciplines explored across the Fashion Communication degree, students often find a multitude of roles aligned to their skillset upon graduation. As a result, the course has a very high rate of graduate employment, with students finding meaningful and relevant work as they exit their degree.

We instil a professional focused ethos across the programme, giving you the opportunity and scope to hone and refine your interests and future aims.  From high fashion styling to film making, to PR, planning and strategy, graduates of the course have secured roles working with the likes of Gucci, Vogue, Adidas and more.

 

Picture of alumni Alex Maxwell smiling

Alec Maxwell

Kloss Films and British Vogue

 Picture of alumni Nicole Sime smiling

Nicole Sime

Digital & Social Consultant

 Picture of alumni Douglas Miller

Douglas Miller

Freelance Fashion Stylist

 Martha McKnight Fashion Communication Alumni

Martha McKnight

O Agency

Student Work

A significant element of the course is the opportunity for you to explore an array of disciplines, honing and refining skills relevant to your interests.

Briefs often allow for flexibility where you can explore concepts and craft submissions which spotlight your skillset. From creating publications, to devising campaigns, to styling a shoot, opportunities range across modules, leading to work that truly represents you as a future fashion communicator.

Previous briefs have seen students work with Size?, Solomon, Dr Martens, Fenwick’s and more, giving a first-hand experience of the professional world you will enter upon graduation.

 

Three-section image. Left: black-and-white profile of a woman with headphones, text 'The Assistant' in red. Middle: handwritten to-do list with tasks: 'Book transport,' 'Put radios on charge' (checked), 'Book table at hotel.' Right: woman with glasses on a laptop in a photo studio with lighting equipment

Eve Woods

The Assistant

 Image divided into three sections. The left section has gold background with red text 'MORE IS MORE', with 'LESS' crossed out. The middle section shows Polaroid-style photos of fashion items: blue top, silver accessories, red Puma shirt, white top with '18', denim skirt, green pants, black boots, and metallic heels. The right section has two smiling women in front of a teal door, one in a red Puma shirt and denim skirt, the other in a white top with '18' and green pants."

Millie Plant

A Drop of Hunni

Teaching Staff

You will learn from award-winning, research-active academic staff who bring a wealth of professional experience from the world of fashion to Northumbria. Being taught by industry experts will allow you to develop the essential skills you need to succeed in your future career. 

 

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Dr Lee Barron

Associate Professor

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Dr Sarah Bowman

Assistant Professor

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Gayle Cantrell

Assistant Professor

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Thomas Ellis

Assistant Professor

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Dr Sarah Gilligan

Assistant Professor

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Christopher Hodge

Assistant Professor

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Hannah Layford

Lecturer

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Louisa Rogers

Lecturer

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Facilities

As a student of the course you will have access to host of facilities there to help you develop your digital and craft skills.

You will be able to hone your software skills across multiple platforms, from editorial and layout, to photomanipulation, to film editing and more. Multiple print facilities are available across campus, giving you access to large format inkjet, screenprinting and relief printing.

Our Laser Cutting and Book Binding Bureau facilitates projects of various size and scale, and our photography studio will allow you to produce imagery which meets the expectations and aesthetic standards of industry.  

 

Collage of fashion communication facilities including laser cutting and printing facilities

Your Learning Spaces

All information is accurate at the time of sharing. 

Full time Courses are primarily delivered via on-campus face to face learning but could include elements of online learning. Most courses run as planned and as promoted on our website and via our marketing materials, but if there are any substantial changes (as determined by the Competition and Markets Authority) to a course or there is the potential that course may be withdrawn, we will notify all affected applicants as soon as possible with advice and guidance regarding their options. It is also important to be aware that optional modules listed on course pages may be subject to change depending on uptake numbers each year.  

Contact time is subject to increase or decrease in line with possible restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors if this is deemed necessary in future.

 

Useful Links

Find out about our distinctive approach at 
www.northumbria.ac.uk/exp

Admissions Terms and Conditions
northumbria.ac.uk/terms
Fees and Funding
northumbria.ac.uk/fees
Admissions Policy
northumbria.ac.uk/adpolicy

Admissions Complaints Policy
northumbria.ac.uk/complaints



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