EL4012 - Introduction to Discourse Analysis

What will I learn on this module?

In this module, students are introduced to the structure and dynamics of discourse as linguistic interaction. Here the module will examine the linguistics and social conventions surrounding and governing text and talk. As the module develops, students will go on to explore and analyse some of the discourses that shape our society: advertising, political discourse, legal discourse, medical discourse and educational discourse. This will in turn enhance students’ employability prospects in areas such as advertising, publishing and marketing.

How will I learn on this module?

The module will be delivered through a combination of interactive lectures and seminars. Key themes and concepts will be introduced in lectures and supported by seminars that allow for group work and the analysis of spoken and written texts. All topics within the module will be supported by reference to set readings, which you will read outside of class to further develop your knowledge and understanding of the main areas under discussion.

In addition to learning during taught hours with the module tutor, you will be expected to undertake both directed and independent learning. Directed learning generally will take the form of preparation for seminars where you will be expected to contribute to group work and full class discussion. Independent learning generally will take the form of further reading and investigation, the consolidation of seminar notes, and revision/preparation for the assessment of the module.

All learning materials and seminar tasks will be posted on the eLP (e-learning portal) to facilitate full participation in the module. Additionally, you will receive formative feedback on your ideas and understanding throughout the module. The module’s final, summative assessments will also provide an opportunity for learning.

How will I be supported academically on this module?

The module aims to introduce you to the nature of discourse and some of the key methods of analysing it. Thus, lectures and seminars will develop your academic knowledge and skills, to help you attain the module learning outcomes. Your academic development will also be facilitated through engagement with the academic literature and by talking with your peers and the module tutor about your understanding of this literature (i.e. reading around the topic, and discussing and reflecting upon what you have read) as well as through sharing your thoughts about the findings of your textual analyses.

The module handbook provides details of lectures, seminars, reading lists and assessment criteria; lecture materials are made available on the eLP (see above). The module tutor will be available in lectures and seminars, as well as in ‘Feedback and consultation hours’ (i.e. ‘office hours’) and on email, to discuss any queries or concerns you have about how to excel academically on the module. Formative feedback will be on-going throughout seminar activities.

In addition, you have a designated Guidance Tutor throughout the entire duration of your programme. The academic side of the Guidance Tutor’s role includes: monitoring your ongoing academic progress; helping you to develop self-reflection skills necessary for continuous academic development; directing you to further available services which can help them with their academic skills (e.g. Library’s Skills Plus). You are advised to see your Guidance Tutor at least twice each semester to review your academic progress..

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. Online reading lists (provided after enrolment) give you access to your reading material for your modules. The Library works in partnership with your module tutors to ensure you have access to the material that you need.

What will I be expected to achieve?

Knowledge & Understanding:
1. Demonstrate an understanding of the nature of discourse and key ways to analyse both spoken and written language.
.
2. Show the ability to recognise a variety of discourses and to analyse spoken and written texts.

Intellectual / Professional skills & abilities:
3. Demonstrate the ability to collect and organise and present a ideas and evidence to illustrate and justify an argument and position.
4. Present ideas and arguments inspeech and writing in an academic context, with appropriate use of ICT

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
1. Demonstrate the ability to work independently as well as collaboratively with others.

How will I be assessed?

Formative assessment

1. You will discuss your ideas during seminars and will receive formative feedback from the module tutor and peers
2. You will be given written feedback on the first component of your first assignment which you will use to inform the second component of your first assignment. This is intended to help you both engage with and respond to feedback.
3. Formative assessments address MLOs in ‘Knowledge and Understanding’, ‘Intellectual/Professional skills & abilities’, and ‘Personal Values Attributes’.

Summative (graded) Assessments

1. An academic essay of 1,500 words (for which you will receive feedback)


2. An analysis of 1,500 words on a text related to the discourses of advertising, politics, medicine, education or law.


The assessment will be part of the learning process, and addresses all five MLOS.

Feedback will be provided using the Programme template and comments on the scripts.

Pre-requisite(s)

N/A

Co-requisite(s)

N/A

Module abstract

Please find details of this module in the other sections provided.

Course info

UCAS Code Z040

Credits 20

Level of Study Undergraduate

Mode of Study 4 years Full Time or 5 years with a placement (sandwich)/study abroad

School Humanities and Social Sciences

Location City Campus, Northumbria University

City Newcastle

Start September 2027

Fee Information

Module Information

Accuracy of information

All information is accurate at the time of sharing.

 

How your course is delivered

Full time Courses are primarily delivered via on-campus face to face learning but could include elements of online learning.

 

Changes to your course

Most courses run as described on our website and in our marketing materials. Occasionally we may need to make changes, for example due to a change in the law or regulatory requirements, requirements of a Professional, Statutory or Regulatory Body, or our quality assurance processes. Where a change is significant (in line with the Competition and Markets Authority's guidance on "substantial changes"), we will consult with affected students in advance where the change is being decided, and will explain the reason for the change and inform you at the earliest opportunity.

If we make a significant variation to your programme, you are entitled to: request a transfer to an alternative, appropriate programme; withdraw and have your tuition fees adjusted; or raise a complaint through the Student Complaints Procedure.

Optional modules listed on course pages may be subject to change depending on uptake numbers each year. Where a module you selected is withdrawn, the options above apply.

 

Contact time

Contact time is subject to increase or decrease in line with possible restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors if this is deemed necessary in future.

 

Images and video

The photography and video on this page are used for illustration. They may have been taken at different times and in different parts of the University, and may show facilities, equipment, staff, students or activities that are not part of this course. They are not a guarantee of the specific facilities or equipment you will use.

The course content, entry requirements and fees sections of this page, together with the Programme Specification, set out what this course includes. Our facilities are updated over time and may change during your studies. 

 

Useful Links

Find out about our distinctive approach at 
www.northumbria.ac.uk/exp

Admissions Terms and Conditions
northumbria.ac.uk/terms

Fees and Funding
northumbria.ac.uk/fees

Admissions Policy
northumbria.ac.uk/adpolicy

Admissions Complaints Policy
northumbria.ac.uk/complaints