Prof Kerry Howell

Professor Howell is Deputy Pro Vice Chancellor (DPVC) and holds the Chair of Governance in the Faculty of Business and Law at Northumbria University. Through his research Professor Howell has generated scholarly expertise in areas relating to methodology, governance, leadership, EU policy and regulation as well as written texts with Nova Science Press, Palgrave McMillan Press, Beijing Scientific Press and Sage Publications. He has recently edited a research text regarding corporate governance with Palgrave McMillan Press and is currently writing a monograph analysing leadership, culture, identity and path-dependency with Cambridge Scholars Publishers.

Professor Howell has taught diverse areas including philosophy of research, methodology, governance and ethics, he has also supervised over thirty research degree completions. He has produced numerous refereed journal articles and managed consultancy and funded research projects for various public and private sector institutions. Professor Howell acted as Chair of the Public Administration Committee (PAC), Chair of the practitioner committee for the University Association for Contemporary European Studies (UACES) as well as been a member of the Joint University Council (JUC) and the Chartered Association of Business Schools (CABS) Research Committee.

As Director of Research for Plymouth Business School Professor Howell developed the Research Assessment Exercise (RAE2008) and Research Excellence Framework (REF2013) submissions for Business and Management; when Associate Dean Research and Innovation at Teesside University Business School gave advice and guidance regarding the ongoing development of the submission for (REF2021).

• Please visit the Pure Research Information Portal for further information
• Demystification and Actualisation of Data Saturation in Qualitative Research Through Thematic Analysis, Naeem, M., Ozuem, W., Howell, K., Ranfagni, S. 2 Feb 2024, In: International Journal of Qualitative Methods
• The conceptualization of enablers and constraints of in‐store buying as part of the affordances flow funnel process through scan and go apps, Naeem, M., Ozuem, W., Howell, K., Ranfagni, S. 19 Jan 2024, In: Psychology and Marketing
• A Step-by-Step Process of Thematic Analysis to Develop a Conceptual Model in Qualitative Research, Naeem, M., Ozuem, W., Howell, K., Ranfagni, S. 2023, In: International Journal of Qualitative Methods
• Correction to: Understanding the process of meanings, materials, and competencies in adoption of mobile banking (Electronic Markets, (2022), 32, 4, (2445-2469), 10.1007/s12525-022-00610-7), Naeem, M., Ozuem, W., Howell, K., Ranfagni, S. 18 Apr 2023, In: Electronic Markets
• Dynamics of user-generated content and service failure recovery: evidence from millennials, Ozuem, W., Willis, M., Ranfagni, S., Howell, K., Rovais, S. 1 Nov 2023, In: Qualitative Market Research
• Examining user-generated content, service failure recovery and customer–brand relationships: an exploration through commitment-trust theory, Ozuem, W., Willis, M., Howell, K., Ranfagni, S., Rovai, S. 4 Apr 2023, In: Internet Research
• Exploring the relationship between integrated marketing communications and decentralised organisational structure: a heuristics perspective, Ozuem, W., Howell, K., Lancaster, G. 29 Mar 2022, In: Qualitative Market Research
• Thematic analysis without paradox: sensemaking and context, Ozuem, W., Willis, M., Howell, K. 19 Jan 2022, In: Qualitative Market Research
• Beyond the game: perceptions and practices of sports sponsorship in German SMEs, Datson, P., Ozuem, W., Howell, K., Lancaster, G. 27 Oct 2021, In: Qualitative Market Research
• Determinants of online brand communities’ and millennials’ characteristics: A social influence perspective, Ozuem, W., Willis, M., Howell, K., Lancaster, G., Ng, R. 1 May 2021, In: Psychology and Marketing

• Government and Public Policy PhD July 01 1998
• Politics BSc (Hons)