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Dr Prabash Edirisingha

Assistant Professor

Department: Newcastle Business School


Prabash joined Northumbria University in 2015 after completing his PhD from University of Otago, New Zealand. He has been in higher education since 2006 and have a truly international exposure by working in countries such as USA, Sri Lanka, and New Zealand.

Prabash is the programme leader for BA (Hons) Business with Marketing Management programme at the Newcastle Business School. He teaches in various undergraduate and postgraduate modules covering areas of consumer behaviour, marketing communications, and relationship marketing

He is a realist and a constructivist. He is interested in understanding the various ways in which people make sense of their lives through consumption. Primarily his research covers areas of consumer culture theory such as family identity and socio-cultural aspects of consumption. His current projects also expands into areas of tourism research that investigate health tourism and place-bonding and student experience and employability in higher education. Prabash is an interpretevist with expertise in ethnography and netnography. He also has expertise in host of other qualitative research methods such as semi-structured interview, observations, focus groups, and various elicitation methods.

Prabash takes immense pride in his teaching and public engagement activities. He is a traditionalist who believes education is a transformative experience coalesced with disciplinary understanding, character development, and personal maturity. Prabash is interested in supervising doctoral students in the areas of consumer behaviour and consumer culture theory.  

Prabash’s Academic Blog

  • Please visit the Pure Research Information Portal for further information
  • Identifying sources of noise within the networked interplay of marketing messages in social media communication, Hardcastle, K., Edirisingha, P., Cook, P. 2024, In: International Journal of Internet Marketing and Advertising
  • My Dear Handbags: Materiality and Networked Constellations of Consumption Collections, Abarashi, J., Edirisingha, P. 15 Jul 2022, In: European Journal of Marketing
  • Setting up home: the role of domestic materiality in extended family identity formation, Edirisingha, P., Ferguson, S., Aitken, R. 1 Aug 2022, In: Journal of Business Research
  • Try before you buy: a small business employer (SME) perspective of international student mobility in England, Sutherland, M., Thompson , D., Edirisingha, P. 3 Jul 2021, In: Studies in Higher Education
  • Bridging family boundaries: mediating postmodern complexity in urban Sinhalese Sri Lankan families, Edirisingha, P., Aitken, R., Ferguson, S. 4 Jul 2018, In: Consumption Markets and Culture
  • From "participant" to "friend": the role of Facebook engagement in ethnographic research, Edirisingha, P., Abarashi, J., Ferguson, S., Aitken, R. 2 Aug 2017, In: Qualitative Market Research: An International Journal
  • From ‘me’ to ‘we’: negotiating new family identity through meal consumption in Asian cultures, Edirisingha, P., Ferguson, S., Aitken, R. 14 Sep 2015, In: Qualitative Market Research: An International Journal
  • Adapting ethnography: An example of emerging relationships, building trust, and exploring complex consumer landscapes, Edirisingha, P., Aitken, R., Ferguson, S. 22 Nov 2014, Consumer Culture Theory (Research in Consumer Behavior, Emerald Group Publishing Ltd

  • Marketing PhD August 01 2014
  • Marketing MA November 17 2010
  • Information Systems BSc June 06 2003
  • Fellow (FHEA) Higher Education Academy (HEA) 2016

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