Professor Philip Cash

Philip is a Professor of Design. He received a PhD in engineering design from the University of Bath in 2012. His research focuses on design processes with a particular interest in the processes and methods of design for behaviour change. He also works on research quality in design.

Over the last decade he has published multiple journal papers on design and innovation processes and design for behaviour change, based on close collaboration with industry as well as co-authors from behavioural science, management, and design. He has also published extensively on design research quality, theory, and research methods, and has led the Research Notes and other quality related projects.

• Please visit the Pure Research Information Portal for further information
• Ambiguity in behavioural design: exploring how ambiguity in motivation, capabilities, and opportunities leads to unexpected outcomes, Duarte, C., Daalhuizen, J., Cash, P., Stilbo, R., Pedersen, M. 16 Feb 2026, In: Journal of Engineering Design
• Behavioural design as a process ecosystem: A review and synthesis, Cash, P., Schmidt, R., Baxter, W. 23 Jun 2026, In: Design Science
• Co-evolution in behavioural design: Emergent synergy between behaviour change mechanisms and their embodiments, Khadilkar, P., Cash, P. 10 Aug 2026, In: Design Science
• Complex Behavioural Design (CBD): Exploring how behavioural design teams develop systemic interventions, Cash, P., Joo, J. 1 Jun 2026, In: Designing
• Creativity in behavioural design: assessing idea characteristics using the Behavioural Design Space as creative assessment framework, Bay Brix Nielsen, C., Cash, P., Daalhuizen, J. 1 Aug 2026, In: Proceedings of the Design Society
• Evaluating reframing in behavioural design, Bay Brix Nielsen, C., Cash, P., Daalhuizen, J., Tromp, N. 4 Mar 2026, In: Journal of Engineering Design
• One Step Forward, Two Steps Back: Managing Uncertainties in Outcomes, Deliverables, and Means in Behavioral Intervention Development Projects, Cash, P., Kreye, M., Browning, T. 1 Jan 2026, In: Journal of Operations Management
• Designing: A new era for design research, Cash, P., Daalhuizen, J., Cross, N. 1 Dec 2025, In: Designing
• Design Research Notes II, Cash, P., Daalhuizen, J. 2 Dec 2025, In: Journal of Engineering Design
• Determining the Prioritization of Behavior Change Techniques for Long-Term Stroke Rehabilitation: Delphi Survey Study, Wróbel, A., Cash, P., Maier, A., Hansen, J. 12 Apr 2025, In: Interactive Journal of Medical Research

• Please visit the Pure Research Information Portal for further information
• You can find many of my publications here
• Follow me on LinkedIn here for updates on publications, research quality work, and journal opportunities