“Developing a conceptual model of intermodal freight transport choice: a case study of Thai rubber exporters”
The purpose of this study is to investigate factors influencing decision makers when it comes to choosing the transportation alternatives currently available by natural rubber exporters in Thailand. This research used a preliminarily conceptual framework derived from the combination of the Organisational Buying Behaviour (OBB) model in terms of contextual factors, with relevant literature in relation to operational factors.
This research has adopted a qualitative approach and methodology based on the interpretivist paradigm. The research was conducted using two methods: questionnaires and follow-up semi-structured interviews. To explore the background of the natural rubber industry, identifying its key demographic characteristics and the current situation with regard to freight transport usage, a questionnaire survey was conducted using a sample of 73 shipping managers. Fifty individuals completed and returned the questionnaires. In support of a substantive study, in-depth interviews of the managers of 21 companies were used to investigate what factors influence the selection of transport modes and how they impact on their decisions. The interviewed transcripts were analysed using template analysis.
Transport mode choice Decision-making Natural rubber industry Sectoral case study
Open Days are a great way for you to get a feel of the University, the city of Newcastle upon Tyne and the course(s) you are interested in.
Information about all of our tuition fees, funding and scholarships.
Get an insight into life at Northumbria at the click of a button! Come and explore our videos and 360 panoramas to immerse yourself in our campuses and get a feel for what it is like studying here using our interactive virtual tour.
Off-grid communities in parts of rural Pakistan could soon have access to a reliable source…
A new exhibition, featuring work by North East artists and exploring their connection to the…
A PhD candidate from Northumbria has been named Tees Valley Artist of the Year.
Ground Penetrating Radar software developed by academics at the universities of Northumbria,…
A study led by researchers from Northumbria University suggests not enough is being done to…
Two Northumbria University graduates have been commended for their work after making the shortlist…
Northumbria University
Business & Law School
Back to top
