“Developing a conceptual model of intermodal freight transport choice: a case study of Thai rubber exporters”
The purpose of this study is to investigate factors influencing decision makers when it comes to choosing the transportation alternatives currently available by natural rubber exporters in Thailand. This research used a preliminarily conceptual framework derived from the combination of the Organisational Buying Behaviour (OBB) model in terms of contextual factors, with relevant literature in relation to operational factors.
This research has adopted a qualitative approach and methodology based on the interpretivist paradigm. The research was conducted using two methods: questionnaires and follow-up semi-structured interviews. To explore the background of the natural rubber industry, identifying its key demographic characteristics and the current situation with regard to freight transport usage, a questionnaire survey was conducted using a sample of 73 shipping managers. Fifty individuals completed and returned the questionnaires. In support of a substantive study, in-depth interviews of the managers of 21 companies were used to investigate what factors influence the selection of transport modes and how they impact on their decisions. The interviewed transcripts were analysed using template analysis.
Transport mode choice Decision-making Natural rubber industry Sectoral case study
Open Days are a great way for you to get a feel of the University, the city of Newcastle upon Tyne and the course(s) you are interested in.
Information about all of our tuition fees, funding and scholarships.
Get an insight into life at Northumbria at the click of a button! Come and explore our videos and 360 panoramas to immerse yourself in our campuses and get a feel for what it is like studying here using our interactive virtual tour.
Mike Rogerson, Professor of Geography and Environmental Sciences at Northumbria university,…
Two renowned biomedical researchers have been awarded £1 million to undertake world-leading…
Scientists have discovered a new technique which will shed light on the phenomena of winter…
A national nurse testing centre at Northumbria University has doubled in size to help to speed…
Caron Gentry, Professor Vice-Chancellor of the Faculty of Arts, Design and Social Sciences…
Collections of work created by recent graduates from Northumbria School of Design are being…
Northumbria University
-
Lecture Theatre 003
-
Lecture Theatre 002
-
Lecture Theatre 003
-
Back to top
