TM9701 - International Hospitality Management

The lectures will provide you with a theoretical underpinning of the module content, supported by workshops in seminar sessions and case studies.

The module has a supporting reading list that provides you with an opportunity to explore how hospitality has mushroomed into a global industry in its own right but also as part of the expanding tourism system.

The directed study will support and complement the work you have undertaken in face-to-face sessions.

Independent learning time is set aside for learning activities, self-identified by you, to gain a deeper and broader knowledge of the subject. You may undertake further reading.

The continuous practical nature of the seminars means that tutor (formative) feedback will be consistently provided. In-class evaluations and directed learning activity provide formative assessment. Blackboard Ultra, the electronic learning platform, will be used to distribute material and stimulate discussion.

Usually, each week of the module will begin with a lecture providing cases and theoretical commentary for students to consider. This will be followed by seminar-based exercises.
Part of the learning on this module will be intra-group – i.e. your own experiences and those of your colleagues are valid and highly valued aspects upon which to reflect about the organisation and management of hospitality. This is facilitated by the module leader and academic tutors contributing to the course.

Your module is supported via the e-learning portal, which houses a variety of lecture materials, seminars, case studies, multimedia and text files.

You will also receive a wide-ranging electronic reading list comprised of various books, conference papers and journal articles relevant to the material covered by the module.

In addition, some links to online videos and critical documentaries will be used to consider the ills and successes of the industry in its many forms.

All modules at Northumbria include a range of reading materials that students are expected to engage with. Online reading lists (provided after enrolment) give you access to your reading material for your modules. The Library works in partnership with your module tutors to ensure you have access to the material that you need.

Knowledge & Understanding:
1.1 Critically assess the values of current theories, models and concepts in hospitality organisations

Intellectual / Professional skills & abilities:
2.1 Apply a range of appropriate analytical, theoretical and management tools Examining the operations of the hospitality sector.

2.2 Apply learning derived to subsequent case studies and tourism and hospitality contexts



Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
3.1 Communicate and work effectively in a group
(PLO 1.2)

You will be assessed through a combination of formative and summative assessment tasks.

Formative assessment will be set in class and guided by your tutors, who will provide formative feedback to support your learning.

Summative assessment will be in form of an individual infographic poster (40%) and a 2500 word business report (60%)

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From the earliest host-guest relationships to the multi-billion-dollar global industry it is today, we will consider the glittering towers of Las Vegas and Dubai as well as the street food sellers of any city around the world, and various mountain peoples offering simple hospitality from meagre resources to first-world climbers and adventurers. Throughout, we will explore the growing significance of digital interfaces and social interactions in this vibrant, ever-changing industry which began with the simple principles of caring for others, often in the host’s home. Students will therefore critically engage with a range of theoretical work and strategic models of hospital management.

The core of the programme will provide a framework for analysis, marketing and management of this diverse industry – for both the sole trader or SME and those with roles in large national and multinational hospitality-driven businesses. Predicated as it is on the endless possibilities of human communication and co-creation, we will demonstrate that this is at once one of the most challenging and also potentially the most vibrant and rewarding of industries.