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What will I learn on this module?
In this module, you will have the opportunity to learn about the expressive and creative potential offered by graphic design technical processes and techniques. These will be further enhanced by introductions to a variety of Graphic Design technical processes in a blend of workshop and on-line environments.
You will be encouraged to recognise how learning through challenging Graphic Design technical processes in this module can underpin novel and experimental approaches to problem-based work throughout the Graphic Design programme.
How will I learn on this module?
You will learn through a blend of on-line and practical studio and workshop-based learning activities and independent studies. Your learning will depend predominantly on the acquisition of knowledge, craft and intellectual skills from your engagement with technical sessions along with challenging creative Graphic Design problems.
How will I be supported academically on this module?
Your learning will be supported by feedback from tutors, which will be provided on an on-going basis during studio working sessions and workshops. Experienced technical support staff will provide demonstration and technical knowledge through timetabled on-line or workshop based sessions.
You will be supported in your learning by a team of accomplished lecturers and technicians who have a wide range of experience in the field of Graphic Design as practitioners, teachers and academics who make full use of both traditional teaching methods and advanced teaching and learning tools. You will have the support of an exceptional library, a technical resource centre, and student support services.
What will I be expected to read on this module?
All modules at Northumbria include a range of reading materials that students are expected to engage with. Online reading lists (provided after enrolment) give you access to your reading material for your modules. The Library works in partnership with your module tutors to ensure you have access to the material that you need.
What will I be expected to achieve?
RESEARCH - Knowledge & Understanding (content) 1) Demonstrate your ability to conduct research using a variety of methods, analyse the information and present via development work. 2.
CONCEPTUAL THINKING - Intellectual/Professional Skills &
Abilities (learning)
2) Show you understand the design process, recognise design issues or problems and identify appropriate solutions through your development work. 2
TECHNICAL ABILITY - Intellectual/Professional Skills &
Abilities (learning)
3) Evidence ability to effectively use appropriate technical and craft skills in the realisation and presentation of Graphic Design solutions. 3
STUDENTSHIP - Personal Value Attributes
4) Demonstrate commitment to your studies as evidenced through the body of work submitted, attendance, your engagement with module staff and peer group. 1.
How will I be assessed?
Students will be assessed against a staff approved brief of their own creation with consideration to the creative processes deployed and the assigned learning outcomes highlighted in the module descriptor.
The assessment and feedback strategy is;
a. Formative Assessment?You will receive verbalformative feedback both individually and in groups throughout the module. This feedback will facilitate development of your two assignments. This feedback will allow you to reflect upon your own work and act upon feedback prior to final submission.
b. Summative assessment
The project brief/s driving the module will identify the assessment criteria and submission requirements (deliverables) appropriate to the topic of the project. This will enable you to demonstrate the process and technical skills developed throughout the module. A single grade will then be aligned to the submission based upon the deliverables.
c. Feedback strategy?Feedback will be delivered verballyat the point of each seminar, where discussion will clarify future direction.
Final project submission will be as part of the end of year degree show and by student presentation, after which staff will assess the submission, and submit your externally moderated grade to the University.
This module is exempt from the Anonymous Marking
Policy. The nature of working closely and directly with the students in workshops makes anonymity unfeasible.
Pre-requisite(s)
N/A
Co-requisite(s)
N/A
Module abstract
‘Learning by doing’ is the focus for this module, in which you will be introduced to a range of processes and techniques for producing your graphic design creative solutions.
You will be introduced to a range of creative making and visualising skills that you can then apply what you have learned intellectually.
This blended approach to creative experimentation will enable you to build a foundation of technical knowledge that you can apply to your own future design practice.
Course info
UCAS Code W210
Credits 20
Level of Study Undergraduate
Mode of Study 3 years Full Time or 4 years with a placement (sandwich)/study abroad
Department Northumbria School of Design, Arts and Creative Industries
Location City Campus, Northumbria University
City Newcastle
Start September 2024
All information is accurate at the time of sharing.
Full time Courses are primarily delivered via on-campus face to face learning but could include elements of online learning. Most courses run as planned and as promoted on our website and via our marketing materials, but if there are any substantial changes (as determined by the Competition and Markets Authority) to a course or there is the potential that course may be withdrawn, we will notify all affected applicants as soon as possible with advice and guidance regarding their options. It is also important to be aware that optional modules listed on course pages may be subject to change depending on uptake numbers each year.
Contact time is subject to increase or decrease in line with possible restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors if this is deemed necessary in future.
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