BR6002 - Entrepreneurship and Creativity

At The Bridge you learn through a blended approach where short, focused and interactive face-to-face sessions are underpinned by guided and independent online learning. Your attendance for scheduled activities is monitored regardless of whether you are on campus or joining the session remotely. This ensures you access all of the learning opportunities which have been purposefully designed for your success.

A range of teaching and learning approaches are adopted to accelerate your learning in this module.

During the first week of this module, you will receive information about the module and Teaching & Learning Plan. The teaching and learning plan (TLP) sets out
• Learning outcomes and overall module and programme aims
• Teaching, learning and assessment strategy
• Teaching schedule
• Directed reading references (text and journals) and core texts for the module
• References to data sources and details of lab activities

You will also receive the assessment brief which sets out the formative and summative assessments throughout the module.

There are three key sources of academic support available to you during your time at the Bridge in addition to Ask4Help who are available 24/7 for general queries related to your studies.

Your Module Tutor
Your module tutor is responsible for your learning outcomes on the module. They deliver the workshops and provide guidance in relation to learning and assignments. They develop all of the key resources and make them available through the eLP (electronic learning portal module) Blackboard, which is used to provide support materials, interactive learning tasks and give you regular opportunities to test and get feedback on your learning. You will be given both written and verbal feedback and guidance on your work and progress during the semester by your module tutor.

Your Learning Mentor
On programme, you will have your in-person and online engagement activity tracked against the learning plan with key check-in points built into the academic calendar to ensure you maximise your learning potential. Engagement with formative assessments will also be used by the learning mentor to discuss any action planning required to ensure success.

Academic Skills Team
The Bridge aspires to build a range of student skillsets, including digital skills, academic writing and discourse, working alone and in teams. Your learning mentor may refer you a dedicated academic skills team which is based in the centre. Here you can attend drop-ins or schedule 1-1 sessions on issues which have been identified at the diagnostic stages of the programme however you may also have self-identified areas for your own growth and self-refer yourself for support.

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

Knowledge & Understanding:
MLO 1: Demonstrate a systematic understanding of the key tenets of the entrepreneurship process and how they are applied
MLO 2: Critically evaluate and apply relevant business and management concepts and principles within complex entrepreneurial and innovation contexts.

Intellectual / Professional skills & abilities:
MLO 3: Conceptualise, assess and develop applied innovation concepts , new business ideas and models
MLO 4: Communicate and justify applied innovation concepts including new business ideas and models to others

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
MLO 5: Critically evaluate academic theory against entrepreneurial and innovation practice, and assess the ethical implications of entrepreneurial decision-making

You will receive formative feedback throughout the module including at the following checkpoints:-

•Week 2: Navigating the course materials
•Week 4: Completing the in-module reflective tasks
•Week 6: Completing the in-module knowledge checks and tasks

This module is assessed in two parts:

Assessment One - You will complete a 15 minute presentation / pitch of an entrepreneurial project of a new business idea as if you are applying for significant funding/ investment (30%). MLO 3, 4, 5.

Assessment Two - You will submit a researched informed business plan for your chosen idea (70%) MLO 1, 2, 3, 5. (2500 words)

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Within the uncertainty of a rapidly changing world, there a growing need for leaders to adopt a flexible, experimental and agile mindset. This module explores the mind-set, methods, and activities that support entrepreneurs and innovators as they navigate this landscape. Entrepreneurs innovate through the identification of, and subsequent 'exploitation' of, an opportunity, taking steps to assemble and marshal the key resources and relationships needed. This must be done in the unique context surrounding you, the entrepreneur, and the opportunity.

The module takes an experimental and experiential approach where you are guided through the development of a viable business model whilst critically reflecting upon the relevance of entrepreneurship and innovation upon your practice and your chosen organisation. In doing this, you will recognise that entrepreneurs are not the risk-takers they may appear, but action takers, able to rapidly generate, assess, develop and effectively communicate convincing business cases.