Sport Management (Extended Degree) BSc (Hons)
i2i International Soccer Academy

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

The Study Abroad module is a semester based 60 credit module which is available on degree courses which facilitate study abroad within the programme. You will undertake a semester abroad at a partner university equivalent to 60 UK credits. This gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. The course of study abroad will be constructed to meet the learning outcomes for the programme for the semester in question, dependent on suitable modules from the partner and will be recorded for an individual student on the learning agreement signed by the host University, the student, and the home University (Northumbria). The module will be assessed by conversion of graded marks from the host University and, where appropriate, complementary activities as agreed between the student and module tutor.

Learning outcomes on the year-long modules on which the student is unable to attend the home institution must be met at the host institution, and marks from the host are incorporated into the module as part of the overall assessment.

Note: This is a competitive process and a place on the module cannot be guaranteed.

In this module, you will learn how to apply the systematic-scientific method to address problems of relevance to your discipline. The module will guide you through designing, conducting, analysing and presenting your own research findings and prepare you for carrying out an independent research project. The module will provide both a theoretical and practical perspective on the research process, with a focus towards understanding the usefulness and limitations of research-generated information.

The main focus of the module is work, or career, specific learning. It encourages you to develop independence and to take responsibility for your own career-relevant skill development. This process is supplemented by the inclusion of generic lectures, workshops, associated directed learning tasks and individual tutorial support. The generic lectures will provide you with the knowledge necessary to allow you to capitalise upon this Continuing Professional Development (CPD) opportunity. Workshops and directed tasks will allow for the development of essential self-reflection skills.

Generic lecture and workshop topics include:
· Self-reflection and SMART analysis and Key Skills exercises to establish your development needs as a Practitioner in Sport and Exercise.
· Creating a CPD contract and CPD Portfolio
· Identifying appropriate CPD opportunities to enhance your degree related expertise and aspirations

Once you have written your SMART / Key Skills analysis and CPD contract you will then be able to identify a number of potential CPD opportunities in the form of short courses, workshops, and coaching awards. Many of the skills and abilities you will learn will be of value to your life-long learning aspirations.

Potential CPD Opportunities may include:
· Volunteering / working in a sport and exercise environment
· Working in a PE context
· Shadowing a professional in the workplace
· Writing business plans
· Writing grant applications
· Attendance at conferences, workshops, courses.

Regular contact is maintained between you and your supervisor in order to ensure that you are supported throughout the module.

The module is designed to provide students with an insight into a range of contemporary UK education, and Physical Education (PE) specific policies, strategies and initiatives published by professional bodies and government departments. More broadly, students will critically discuss and analyse a range of contemporary strategies impacting on PE and School Sport (PESS). Particular attention will be directed to the statutory programmes of study and attainment targets for PE at Key Stages 1 to 4 enshrined in the new NCPE, and the impact that the PE and Sport Premium has had on the delivery of primary school PE. Students will develop awareness of the shifting role of the PE teacher and sports coach as well as other contemporary issues such as obesity, intensity training and inclusion.

This module provides you with an understanding of the factors that contribute to health status and health management, the role of physical activity in public health and how health promotion strategies are applied in practice. The module will give you an insight to the public health strategies and the social, cultural and economic impact on the management of health and well-being. In this module you will also learn about the role of physical activity in promoting health and well-being, including how individual, social, cultural and economic factors influence uptake and adherence of physical activity. The module will also give you insight into health promotion initiatives and the role of physical activity in health promotion. The module will draw upon expertise to provide you with up-to-date information on research both within the department and further afield.

You will examine the work of sport business professionals, agencies, organisations and governing bodies to gain an appreciation of how business principles are applied to the sports industry. You will cover areas such as the principles of strategy, governance, marketing, finance, legal issues and performance management to help develop you understanding of the sport business sector.

This module addresses the rapidly evolving areas which have an impact upon sport and sport business. The digital age has brought many challenges and opportunities to those who are managing in sport. This module looks to equip those who have aspirations of working in sport business with the capacity to address the challenges and take advantage of the opportunities presented by digital sport and business marketing. The key concepts which will be considered in this module can include sport marketing in the digital age, social media in sport marketing, fan engagement in online environments, fan activation and involvement with sport business, the importance of sport communication strategies and future considerations for the sport marketer. Students will engage with the current key digital platforms available. By the end of the module students will have developed an awareness of the significance that digital marketing has on the sport business and the challenges and opportunities.

This module considers how the increasing availability of data has transformed the way in which sport is managed, played, promoted and consumed. The data revolution is having a profound impact across the sport industry and this module helps students to understand how data can be utilised across a range of situations in sport. The key areas which are considered in this module include; an introduction to data and analytics, the current data ecosystem, analysing data for better sports performance, analytics in digital and sport marketing, analytics for event and facility management. In addition to this, there are considerations given to how individual and team sports can use data analytics to improve sporting performance and competitiveness. By the end of the module students will have developed an awareness of the significance of data in the sport industry and gain an insight into the different ways data can be used to inform decision making across a range of sport situations.

This module will enable you to develop an in-depth understanding of leadership and leaders across a range of sport organisations including the often un-sung but crucial DNA of organisational operations. The module takes a broad approach to these concepts and is inclusive of leadership and organisational behaviour across multiple sports settings. Topics will include (but are not limited to) the processual aspects of managing people in organisations such as the key aspects of the human resource management (HRM), contemporary issues of people management in multiple sports organisations, non-profit organisations and the role of volunteers, how leaders enact policy in practice, and how leaders operationalise inclusion and diversity. We will look in depth at how leaders build organisational culture and integrity, and how leaders nurture their teams. We will underpin discussions with recognition of the contextual challenges and opportunities that leaders and managers are tasked with navigating, ensuring that they are sensitive to the interests and priorities of multiple stakeholders.

This module aims to introduce students to the concepts of strategic management and planning, combined with techniques used in analysing strategic plans and making strategic decisions. It aims to provide an overview of relevant frameworks and techniques with which to analyse contemporary sports development and management issues, and critically appraise sports development plans and strategies. The module will place greater emphasis on strategic planning theories and models than Level 4 modules, and the aim is to enable students to make evidence-based and theory-informed decisions, and establish and sustain competitive advantage. Topics will include internal and external factors affecting sport organisations, resource-based view and market-based view, formulating strategic options, implementing and evaluating plans and government policy with a primacy given to strategic prioritisations. British and international examples across the public, private and voluntary sectors, ranging from elite sport and professional sport to mass participation sport and sports mega events will be provided to bolster weekly topics.