SP6046 - Global Sport Business and Management

What will I learn on this module?

This module aims to enable you to develop an understanding of key elements of the global sport industry. You will be introduced to the contemporary principles of management in international sport business and will learn about economic and social benefits that sport brings across the globe. Topics that will be covered in this module include international sport governance; globalisation of sport; international sport events, bidding for them and their impacts and legacies; managing international sport brands and rights; the impact of technology on global sport; international athlete management and role of intermediaries; sport as an instrument of “soft power”; international sport tourism; and the sustainability of international sport industry.

How will I learn on this module?

The taught content will be delivered and provided in a variety of interactive teaching formats, and you will be able to access materials on the e-learning portal. There will be the opportunities to work in smaller groups with discipline specific members of staff who will facilitate context driven discussion and learning. You will learn through lectures, seminars and independent learning. The lectures will cover theories and concepts that will enable you to tackle a series of tasks and case studies. You will work on these during seminar sessions to apply theory to practice and to gain a greater understanding of global sport business and management. Case studies of major international sport organisations, events and initiatives will be used to develop your understanding of contemporary global sport business practice. You will also be set independent tasks informed by key literature to complete outside of class time to further develop your understanding of the taught content.

How will I be supported academically on this module?

Module information, assessment requirements and expectations, and important module announcements will be made through the eLP. Material to support your learning will be uploaded in advance of sessions. You will be provided with content verbally and guided through tasks during timetabled sessions. A dedicated assessment session will afford you the opportunity to ask assessment related questions in class. The Module Leader is there to support you with any queries that you may have about the module content, and all staff members will provide tutorial time outside of class time. Module tutors will provide you with the necessary information on how to arrange a tutorial. During these meetings, there will be opportunity to gain support for (but not limited to) module content as well as general module enquiries and issues. You will have the opportunity to receive formative feedback on your development during the module, and you will receive feedback on summative work to help you identify areas of strength and areas for development. There will be the opportunity to discuss your feedback with a member of staff during a tutorial. There are also further academic skills support available from the University Library services where you can gain access to study skills / academic writing and support materials, as well as links to booking both on and off campus study skills sessions. Additionally, students will have access to a discussion board (on the module site) where enquiries and issues relating to the module can be raised with module staff and peers.

If this module is in option pot two for your programme, you will receive advice and guidance at a module options event to help you make an informed decision about how it fits with your own academic and professional development. Online pre-learning material will be made available to help you prepare for the module.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:
1. Demonstrate an understanding of key frameworks of global sport business.

2. Recognise challenges and opportunities in managing sport across countries and continents.

Intellectual / Professional Skills & Abilities:
3. Evaluate how globalisation influences the sport industry in a variety of international contexts.

4. Critically appraise how the knowledge and skills gained on the module build upon professional competencies and how these could be applied to broaden career horizons and think globally.

Personal Values Attributes (Global / Cultural Awareness, Ethics, Curiosity) (PVA):
5. Demonstrate cultural awareness and adopt intercultural management mindset when considering and debating international sport case studies

How will I be assessed?

Formative assessment:

Formative Assessment throughout the delivery of the module will include critical analysis (research led) of appropriate case studies and in-class presentations. Students will receive both tutor and peer feedback on all formative tasks.

Summative Assessment:

Case Study Analysis (100%; 3,000 words)

Students are required to analyse an international sport case study of their choice focussing on opportunities and challenges present in contemporary sport business. (MLOs 1, 2, 3, 4 and 5).

You will receive written or audio feedback on your summative assessment to help you identify areas of strength and areas for development. There will be the opportunity to discuss your feedback with a member of staff during a tutorial.





Module abstract

As more and more sport organisations, brands and athletes target international markets, the Global Sport Business and Management module will offer you an insight into how the international sport industry operates. On this module, you will work with staff who possess a vast knowledge of international sport management and substantial practical experience of working in sport across countries and continents. The assessment on this module is practically applied and industry relevant, as you will critically analyse a real-life case study of an international sport organisation, event or initiative of your choice. Together with the professional competencies you will have built throughout the programme, the knowledge and skills gained on this module will boost your career aspirations and give you a “cutting edge” in an increasingly globalised world of sport business.

Course info

UCAS Code CB65

Credits 20

Level of Study Undergraduate

Mode of Study 3 years Full Time or 4 years with a placement (sandwich)/study abroad

Department Sport, Exercise and Rehabilitation

Location City Campus, Northumbria University

City Newcastle

Start September 2024 or September 2025

Fee Information

Module Information

All information is accurate at the time of sharing. 

Full time Courses are primarily delivered via on-campus face to face learning but could include elements of online learning. Most courses run as planned and as promoted on our website and via our marketing materials, but if there are any substantial changes (as determined by the Competition and Markets Authority) to a course or there is the potential that course may be withdrawn, we will notify all affected applicants as soon as possible with advice and guidance regarding their options. It is also important to be aware that optional modules listed on course pages may be subject to change depending on uptake numbers each year.  

Contact time is subject to increase or decrease in line with possible restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors if this is deemed necessary in future.


Useful Links

Find out about our distinctive approach at 

Admissions Terms and Conditions

Fees and Funding

Admissions Policy

Admissions Complaints Policy