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This exciting new course allows you to top up your existing qualifications to an honour’s degree in two years full-time or three years sandwich, whilst benefiting from all that Northumbria University and the city of Newcastle has to offer.

This innovative course has been designed to give you the ideal balance between a broad understanding of business, whilst developing your specialist knowledge in international tourism, hospitality, and events within a global content.

This course supports your academic skills development and employability opportunities while providing knowledge of contemporary business management models and frameworks while developing the knowledge and skills necessary for employment within these dynamic sectors.

The course includes specialist modules that cover key issues for international tourism, hospitality, and event managers, as well as event design, planning and production, and addressing the global challenges and future of tourism. There is also a module on international hospitality management, which will give you a wider perspective on operational practices and strategic decision-making processes.

Northumbria is the only university in the North East of England to be recognised as a Centre of Excellence by the Institute of Travel and Tourism, which is the UK’s professional body for the travel and tourism industry.

The relevance, rigour and internationalisation of this course are set to meet some of the highest and most demanding levels of accreditation. This course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at the Times Higher Education Awards 2015.

What’s more, when you study at Northumbria, you’ll be part of a leading, business-focused university. Northumbria ranks within the sector as in top 30 for further study, sustained employment or both for Business and Management, 12 months after graduation (LEO 2020).

There’s plenty of support for you to develop the academic study skills that are required. Whatever your background, we’ll help you take the more critical, deeper, and research-informed approach that’s needed for an honour’s degree at a UK university.

Course Information

UCAS Code
N811

Level of Study
Undergraduate

Mode of Study
2 years full-time or 3 year sandwich

Department
Newcastle Business School

Location
City Campus, Northumbria University

City
Newcastle

Start
September 2023

Fee Information

Module Information

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Department / Newcastle Business School

Newcastle Business School has a global reputation for delivering some of the best business management education in the UK.

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Book an Open Day / Experience International Tourism, Hospitality and Events BSc (Hons)

Visit an Open Day to get an insight into what it's like to study International Tourism, Hospitality and Events BSc (Hons).

Entry Requirements 2023/24

Standard Entry

Standard Entry

BTEC HNC or equivalent in a related subject.

If you have taken a BTEC HNC programme, we will usually expect you to have performed to an average of Merit standard.

International Qualifications:

We welcome applicants with a range of qualifications which may not match those shown above.

If you have qualifications from outside the UK, find out what you need by visiting www.northumbria.ac.uk/yourcountry

English Language Requirements:

International applicants should have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or an approved equivalent*).

*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades in our English Language section: www.northumbria.ac.uk/englishqualifications

Fees and Funding 2023/24 Entry

UK Fee in Year 1: £9,250

* The maximum tuition fee that we are permitted to charge for UK students is set by government. Tuition fees may increase in each subsequent academic year of your course, these are subject to government regulations and in line with inflation.


EU Fee in Year 1: £19,000

International Fee in Year 1: £19,000


Scholarships for 23/24 are currently being announced.  Please see the main Funding Pages for more information




ADDITIONAL COSTS

There are no Additional Costs

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* At Northumbria we are strongly committed to protecting the privacy of personal data. To view the University’s Privacy Notice please click here

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

HR9588 -

Academic Skills and Employability (Core,20 Credits)

This module has twin aims, firstly supporting your transition into UK higher education by developing your specific skills and attributes to both manage your studies, and to communicate your ideas effectively within the academic community and give you an insight on how these skills contribute to your professional development. The second aim is to equip you with the necessary knowledge and transferable skills to maximise your chances of finding a placement or entering a graduate level role on completion of your degree.

This module will provide you with the skills to manage your studies effectively at level 5. It develops your skills in effective communication, independent and critical thinking, and explores how these can be applied to independent research projects. You will consider how to effectively manage yourself and your studies, how to find appropriate information and use this in your academic writing, develop your academic voice across different communication styles, as well as developing your critical and ethical skills in your studies.

The module evolves through group work and independent study, exploring the concept of employability and career development. You will examine the process of recruitment and selection, and be supported in the production of CVs, cover letters and the use of psychometric tests in order to ensure that you make an impactful application to any employer.

More information

MK9525 -

Digital Business: Models, Marketing and Operations (Core,20 Credits)

Throughout this module you will be introduced to the opportunities and challenges posed by doing business in an increasingly digital domain. This module is designed to give you an understanding of how using online channels impacts upon different parts of the organisation, and will focus upon 3 core areas of business:

• Digital Business Models: You will develop an understanding of the cost structures associated with using digital channels and different business models (including omnichannel business strategies)
• Digital Marketing: In this part of the module you will consider how consumer behaviour has changed in the digital era, and evaluate the ever-increasing range of digital tools available for marketers online. This will include understanding Google search rankings, social media and mobile marketing.
• Supply Chain Management and Information Systems: You will also develop an appreciation of the role of supply chains in serving global markets, addressing issues such as the application of various systems to facilitate digital transactions (e.g. ERP, CRM) and issues related to web performance.

You will be encouraged to think about digital business as a cross-disciplinary issue that requires the buy-in and contribution of various business functions to truly succeed.

More information

NX9527 -

Newcastle Business School Study Abroad Semester (Optional,60 Credits)

The Study Abroad Semester module is a semester long 60 credit module which is available on degree courses which include the option to study abroad in Semester 2 of Year 2. You will undertake a semester abroad at a partner university equivalent to 60 UK credits.

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning.

When taken and passed the study abroad semester will be recognised in your transcript as a 60 credit Study Abroad Module. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University.

More information

SM9546 -

Managing People Across Borders (Core,20 Credits)

This module will teach you about challenges that face firms which operate in global and multi-cultural business environments. Global firms need to understand the vast differences in the environments in which they operate. In this module, you will learn how to assess and overcome these challenges in order to run a successful firm. To aid in this exploration, you will learn about theories and frameworks that explain cultural and institutional differences between countries, and the impact of these differences on individuals, teams, and firms’ behaviour. You will examine the strategies and structures that can be used by multinational enterprises to address these challenges and how an effective international human resource approach can be developed. You will explore the challenges of managing people across borders in the context of decision-making, leading and motivating culturally diverse employees, and knowledge transfer across national boundaries. Through these subjects, you will also have the opportunity to build your employability skills supported by activities and discussion tailored to international business management. Finally, the ethical issues arising from operating in multi-cultural environments will be examined.

More information

TM9541 -

Events Design, Planning and Production (Core,20 Credits)

This module provides an overview of the principles and practices of planning, managing and staging events, equipping you with the necessary skills and abilities to organise professional events. You will develop familiarity with the theory and practice needed to activate each stage of the event cycle from design and planning to production and evaluation. You will also learn how events contribute to enriching the lives of communities and improve communications in business, politics and professional life.

This module has two distinctive parts. The first part explores the role of design in events, you will gain an understanding of design principles and concepts as well as creativity as a managing tool. You will also gain a good grounding of the holistic process of designing effective and engaging events that meet both business and leisure demand as well as the requirements of suppliers. The focus here is on developing creative thought, procedures and practices. The second part explores the activities undertaken by an event manager as an event is prepared for staging. You will gain an understanding of key aspects of planning and management and operations in events management including venue inspection, budgeting, health & safety issues, event production logistics, volunteer management, crisis management and evaluation. The focus here is on understanding the practical considerations of running an event.

In this module, you will learn from experience by designing, planning and staging your own events. Working in groups, you will apply the skills and knowledge acquired to real life situations.

More information

TM9542 -

Managing the Travel and Tourism Industry (Core,20 Credits)

This module will provide you with the knowledge and a critical understanding of the management of travel and tourism offerings both packaged and unpackaged. The module analyses the pivotal role of principals (accommodation, airlines and attractions), intermediaries, such as tour operators and destination management companies, in the creation and distribution of tourism commodities. You will develop an appreciation of the complex management and operational challenges faced by managers when planning, marketing and operating responsibly in host destinations.

The module commences with sector overview providing an understanding of the external environment, researching strategic opportunities for new products and developments. It addresses the key operational, consumer and host destination supplier management challenges, within the political and legal constraints of tourism management in a global context. The creation of products offerings is examined, with attention being paid to special interest tourism and the complex supply chain necessary in creating such products. The intricacies and relationships between these actors are analysed and you will develop a working insight into the business of suppliers and management organisations including contracting, digital enterprises and crisis management. Your studies will highlight the importance of cost-effective dissemination though e-mechanisms and traditional distribution agents. You will examine the key issues in management operations such as customer service, product innovation and the sharing economy within the associated legal and regulatory frameworks.

More information

TM9544 -

The Management of Tourism, Hospitality and Events (Core,20 Credits)

In this module you will develop a general understanding of tourism, hospitality and events as both economic and cultural practices. The development of tourism, hospitality and events will be studied in relation to both the micro and macro environment in which they operate, regionally, nationally and internationally. You will gain a basic familiarity with some of the main theories and concepts of management within the sector and identify management strategies.

With this module you will develop critical, practical, academic study and information literacy skills to enable the full achievement of learning outcomes at the module and programme levels. In particular you will learn to develop a sustained reasoned argument where you research and assess theories, principles, concepts and factual information, and apply such skills in explaining and solving questions.

More information

AT5007 -

Year in International Multidisciplinary Innovation (4 modules studied in Amsterdam (Semester 1) & Newcastle (Semester 2) (Optional,120 Credits)

What will I learn on this module?

This overarching module descriptor covers the Year in International Multidisciplinary Innovation which is made up of 4 modules that the students will study in Amsterdam (semester 1) and Newcastle (semester 2).

This additional year of studies has been designed to develop students’ creative thinking and practical problem-solving skills in the context of design thinking approaches, all of which will significantly development academic and research skills and so strengthen employability on graduation. This year of study enhances your employability by unlocking and developing your creative problem-solving skills, knowledge, and expertise to make you more employment and industry-ready when you graduate through in multidisciplinary teams throughout your year of study in Amsterdam and Newcastle to creatively tackle and solve real-world challenges.
Semester 1 in Amsterdam comprises of two 20-credit modules aimed at students new to design thinking which also equips them for a semester in Newcastle, working in creative teams on a series of real-world projects that enhance creative thinking skills and attributes and multidisciplinary working practices. The modules studied in Semester 1, Innovative Design Practices and Tools and Multidisciplinary Exploration and Value Creation provide students with analytical design-inspired tools that enable students to examine real-world case studies that require multidisciplinary professional team-based responses and solution formation and implementation. In Semester 2, students will move to Newcastle to study two modules at Northumbria University. The first module, Design-Inspired Research Methods enables students to critically investigate key social, cultural, and technological challenges that modern urban spaces, cities, and professions. The final module, Creative Cities, enables students to engage in the creative comparative research of problems, challenges and potential innovative developments between Amsterdam and Newcastle (in terms of mobility, sustainable practices, energy provision, smart and digital technologies, urban design, or the role of cultural and humanities-oriented institutions).

The modules are outlined below:

Semester 1
AT5005 Innovative Design Practices and Tools (20 credits)
AT5006 Multidisciplinary Exploration and Value Creation (40 credits)

Semester 2
DE5012 Design-Inspired Research Methods (20 credits)
DE5013 Creative Cities (40 credits)

In semester 1, students will learn in a creative environment in the Amsterdam campus dedicated to full time programmes. A mixture of large group and small group sessions will take place in sessions and workshops that bring together AUAS and Northumbria students and staff. The focus of the teaching and learning is on creative interdisciplinary team activities that develop creative thinking and address real-world issues and problems. In semester 2, students engage in comparative city-based research to identify differing challenges facing Amsterdam and Newcastle. Students will approach a range of real-world issues from the perspective of their academic discipline and work with students from other perspectives to see how differing knowledges and skillsets can combine to address challenges in innovative and creative ways. These can include cultural institutions, design, technology, IT, and engineering, architecture, history, and the social sciences. Therefore, the programme is relevant for students from a range academic disciplines who will work together to stress how differing disciplines combine to provide solutions to challenges. Assessment has been developed in accordance with Northumbria’s Assessment for Learning principles including a broad mix of assessment appropriate to the learning outcomes being assessed and with opportunities for formative feedback.

A student who passes all modules will, on successful completion of their undergraduate programme of study, have the title “(Year in International Multidisciplinary Innovation UK and Amsterdam)” added to their degree award title. Students who do not pass 120 credits will have those modules that have been completed recorded on their transcript.

More information

NX9525 -

Newcastle Business School Work Placement Year (Optional,120 Credits)

The Work Placement Year module is a full year 120 credit module available on degree courses which include a work placement year which is taken as an additional year of study between levels 5 and 6. The placement consists of 48 weeks of full time work experience in a host organisation which is relevant to your studies.

The placement is an important element of your course structure and it will provide you with the opportunity to:

• Experience the environment of a real workplace which will help you decide the type of career you would like to follow after graduation
• Develop your organisational and interpersonal skills required to enable you to work efficiently as a member of a team
• Acquire and develop relevant technical skills associated with the nature of your work
• Identify, analyse and discuss with experienced practitioners how theoretical concepts are adapted and applied to suit practical requirements
• Apply knowledge that will help you to plan and evaluate future study and career development.


This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 120 credit Work Placement Module and on your degree certificate in the format “Degree title (with Work Placement Year)”. The learning and teaching on your placement will be recorded in the training agreement signed by you, the placement provider, and the University.

More information

NX9526 -

Newcastle Business School Study Abroad Year (Optional,120 Credits)

The Study Abroad Year module is a full year 120 credit module which is available on degree courses which include a study abroad year which is taken as an additional year of study between levels 5 and 6. You will undertake a year abroad at a partner university equivalent to 120 UK credits.

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. At the end of the module you will have adapted to and appreciated a different cultural and learning environment and developed ability. You will have developed your interpersonal and intercultural communication skills as a result of your learning in an international environment.

This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Study Abroad Year is recognised in your transcript as a 120 credit Study Abroad Module and on your degree certificate in the format “Degree title (with Study Abroad Year)”. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University.

More information

NX9528 -

Newcastle Business School Blended Placement Year: Work Placement Semester (Optional,60 Credits)

The Work Placement Semester module is a semester long 60 credit module which is available on degree courses which include the option to take a blended placement year of Work and Study Abroad which is taken as an additional year of study between levels 5 and 6.

On this module you will undertake a semester long work placement. The placement consists of a period of full time work experience in a host organisation equivalent to a full semester of study which is relevant to your studies.

The placement is an important element of your course structure and it will provide you with the opportunity to:

• Experience the environment of a real workplace which will help you decide the type of career you would like to follow after graduation
• Develop your organisational and interpersonal skills required to enable you to work efficiently as a member of a team
• Acquire and develop relevant technical skills associated with the nature of your work
• Identify, analyse and discuss with experienced practitioners how theoretical concepts are adapted and applied to suit practical requirements
• Apply knowledge that will help you to plan and evaluate future study and career development.


This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 60 credit Work Placement Module. The learning and teaching on your placement will be recorded in the training agreement signed by you, the placement provider, and the University. Combining this with the study abroad semester as part of the third year out of the University, this will be recognised on your degree certificate in the format “Degree title (with Study Abroad and Work Placement Year)”.

More information

NX9529 -

Newcastle Business School Blended Placement Year: Study Abroad Semester (Optional,60 Credits)

The Study Abroad Semester module is a semester long 60 credit module which is available on degree courses which include the option to take a blended placement year of Work and Study Abroad which is taken as an additional year of study between levels 5 and 6.

You will undertake a semester abroad at a partner university equivalent to 60 UK credits.

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. When taken and passed the study abroad semester will be recognised in your transcript as a 60 credit Study Abroad Module. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University. Combining this with the work placement semester as part of the third year out of the University, this will be recognised on your degree certificate in the format “Degree title (with Study Abroad and Work Placement Year)”.

More information

NX9624 -

Management Enquiry (Optional,40 Credits)

The Management Enquiry module is a student-led individual project that enables you to undertake a significant piece of assessed work commensurate with a capstone module. The module aims to provide you with an opportunity to demonstrate an authentic engagement with managers and/or professionals in your discipline, and to integrate the knowledge you have developed during your programme to explore the theory in practice. The learning on this module is experiential and problem based, where the focus is upon you discovering, probing and questioning key practice-based issues. Through the module you will be offered the opportunity to develop and enhance key transferable employability skills including; time management, project management, communication (written, aural and verbal), negotiation, persuasion and influence, discovery, initiative, problem-solving and analysis.

The module has five thematic areas; explore, review, engage, reflect and connect. These form the key elements of the assessed submission.

Part A (35%, 3,500 Words)
• Explore: Interviewing a manager and/or professional in your discipline. In this interview you will either explore a key issue which you feel the discipline is facing or, alternatively, explore with the manager or professional the key issues that they feel they are facing in practice. It is expected that you will apply appropriate interview methods and provide evidence of the interview within the submitted enquiry report (e.g. within the appendices).
• Review: Critically examining the appropriate literature to support the exploration, displaying an ability to critically assess and appraise the knowledge of your discipline related to a specific key issue arising from your exploration.

Part B (65%, 6,500 Words)
• Engage: Displaying an authentic engagement with the discipline problem/issue identified in Part A, by collecting/generating and analysing further live data (beyond the initial interview) regarding the discipline problem/issue. This live data may be primary data (e.g. further interviews with, or questionnaire to, managers and/or professionals in practice) or secondary data (e.g. industry data). Application of appropriate, ethically-considered, research methods and appropriate qualitative or quantitative data analysis.
• Reflect and Connect: Demonstrating an ability to critically evaluate and reflect on the issues arising from the Management Enquiry. Demonstrating how you have connected and fed-back to the participants of the Enquiry (usually the manager and/or participants) your key findings to provide clear prioritised, well-justified, practical and actionable recommendations for change/enhancement/improvement to existing practice to show how the recommendations would potentially affect workplace professional decision making.

More information

NX9625 -

Dissertation (Optional,40 Credits)

The dissertation module aims to equip you with the necessary intellectual and practical skills for undertaking an individual student-led, ethical investigation into an applied business (or the named degree) problem or issue. In addition, the dissertation aims to equip you with key transferable, employability skills, including: time management, project management, communication (written and verbal), negotiation, persuasion and influence, discovery, initiative, creativity and innovation in problem-solving, analysis.

The module is student-led but you are supported by, initially, weekly lectures and seminar-workshops which provide an introduction to undertaking Business-Management research followed by one-to-one or small-group supervision meetings.
The lectures and seminar-workshops will cover the following topics:
1. Developing a research aim/question (focusing and scoping the research)
2. Developing a literature review
3. Writing a research proposal
4. Researching ethically
5. Quantitative research techniques
6. Qualitative research techniques
7. Quantitative analysis techniques
8. Qualitative analysis techniques

Upon completion of the module you will be able to:
1. Conduct independent and ethical academic research involving the application and critical evaluation of appropriate theories and models,
2. Engage critically with relevant literature to establish a framework in which to analyse and synthesise the results of your primary or secondary research
3. Generate / collect relevant primary or secondary data using an appropriate and justified method
4. Analyse your data using an appropriate and justified method of analysis
5. Recognise the ethical implications of your work
6. Critically evaluate the source of your data and the method you adopted

More information

NX9626 -

Undergraduate Consultancy Project (Optional,40 Credits)

The module aims to provide you with an opportunity to integrate the knowledge acquired during the programme and apply this to a consultancy project for a real organisation. This consultancy project provides a vehicle for participants to develop and demonstrate key employability skills, to relate theory to practice, and to undertake a significant piece of assessed work commensurate with a capstone module.

You will work on behalf of an external organisation, which has identified a business problem or question, requiring a solution, working in small group of typically 4 individuals (you will select their own team members), participating in group and individual activities. The host organisation will provide a project briefing, and review; students will be supported by appropriate academic input and guidance from Newcastle Business School in the form of a mentor and via the Business Clinic.

More information

SM9689 -

Responsible Strategy (Core,20 Credits)

In this module you will learn about the context of responsible strategic thinking, how to identify and explore sustainable business opportunities as a source of competitive advantage. You will gain an appreciation of the overarching principles of setting and executing a responsible and sustainable organisational strategy. Within the setting of these strategic objectives, you will understand how the associated responsible decision making will impact on both internal and external stakeholders. Your learning will span across private and public sector organisations, MNEs and SMEs and how each of different organisations and industries interact with the responsible and sustainable business opportunities and challenges.

More information

TM9641 -

Global Challenges and Tourism Futures (Core,20 Credits)

This module explores the uncertain futures of tourism by encouraging in-depth discussion and critique of key tourist questions and challenges facing communities, industry and governments. Tourism can only exist in the long term if it is managed responsibly. And yet the industry faces short demands for profits in a dynamic and challenging environment, which creates negative impacts that compromises its very own future. The module seeks to develop both theoretical and practical knowledge on how best to develop tourism potential without endangering the surrounding infrastructure and environment.

The module will cover four distinctive areas of study.

Firstly, sustainable tourism as the objective of both tourism industry and destinations. You will gain a critical appreciation of theoretical approaches to sustainability and will critically discuss the implementation of sustainable tourism policies and practices.

Secondly, the impacts of climate change and other risk factors in tourism. Climate change is arguably the single most important global environmental issue facing the tourism sector. Tourism both contributes to, and will be notably affected by, climate change.

Thirdly, transport, human mobility and globalisation. These issues are considered in terms of social, physical, virtual, cultural and historical aspects of the movement of people, artefacts, goods and ideas. Increased restrictions to global mobility will be also considered.

Finally, the challenges of an ageing population for tourism. Some of the many emerging consequences of economically successful societies and its changing demographics will be unpacked as new strategies are needed for dealing with the modern propensity to travel.

More information

TM9642 -

International Hospitality Operations Management (Core,20 Credits)

The module aims to provide you with an overview of the international hospitality industry and its management and strategic and operational practices which accompany it. The module provides knowledge of both historical and current factors which have shaped the industry and provides you with the skills to evaluate changes taking place in key markets and be able to consider the implications of these for hospitality providers.

You will learn about the following topics:
• The hotel sector – diversity, product appraisal
• An evaluation of global hospitality demand and the industry’s response to changes in consumer demand
• Hospitality marketing and brand management
• Hospitality operations, theory and practice in departments and functions
• International hospitality growth strategies
• Hospitality customer service management, loyalty and quality.
• The experience economy, servicescape and co-construction of experience, experiencescape and eventscape
• International hospitality human resource management
• Sustainability

More information

TM9643 -

Innovation and Creativity in Tourism, Hospitality and Events (Core,20 Credits)

Innovation is a key concept in business and entrepreneurial studies, and for managers within the tourism, hospitality and events industry, it is important to understand the relationship between tourism and innovation within the context of global economic, social, environmental and consumer challenges.

In this module you will gain a comprehensive understanding of the nature and practice of innovation, creativity and entrepreneurship within tourism, hospitality and events (THE). You will understand the relationship between tourism and innovation and be provided with an overview of relevant innovation theories and related literature so you can understand the significance of innovation to the contemporary global tourism, hospitality and events industry. You will learn about consumer behaviour in THE consumption, the importance of experience economy and co-creation of the tourist experience and explore changing contexts in relation to the contemporary consumer; leading to more specialised, sophisticated, technologically enabled products.

You will progress, exploring the means by which categories of THE innovation are being developed; product, service, technical, process innovation, managerial/management, marketing, and institutional innovation. You will examine the benefits of innovation and creative product development for organisations within the THE and evaluate the role of the entrepreneur within this process.

The module will also reflect on practice and developments in small and medium enterprises, making comparison with operations and practice in larger organisations from an innovative and creative perspective, exploring the entrepreneurial aspects of both. Key themes which you will explore:
The theories and models that guide the development of business, product and service innovation for tourism, hospitality and events sector,
The role and nature of competition, knowledge exchange and creativity,
The creative use of entrepreneurship, social innovation and sustainable practice,
The role of tourism in responding to developmental opportunities created by technology, societal change and economic necessity,

You will explore the development and operation of the following tourism, hospitality & event products;
• place/ regional development and destination marketing,
• rural/ green & food tourism,
• event and festival sustainability,
• creative and heritage attractions,
• servicescape/ eventscape and theming,
• technology innovation in restaurants and hospitality, and
• new & enhanced product offerings within accommodation sector such as integrated resorts & casino operations, luxury hotels, eco accommodation & cruise ship operations.
You will evaluate these from a management, marketing, strategic and sustainable practice perspective and will draw on the concepts of entrepreneurial activity. This will give you skills and knowledge necessary to develop a career in tourism, events and hospitality and also skills which are transferable to other industries.

Your learning will be supported by a wide range of learning material drawn from academic literature, regional, national and international case studies.

More information

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

HR9588 -

Academic Skills and Employability (Core,20 Credits)

This module has twin aims, firstly supporting your transition into UK higher education by developing your specific skills and attributes to both manage your studies, and to communicate your ideas effectively within the academic community and give you an insight on how these skills contribute to your professional development. The second aim is to equip you with the necessary knowledge and transferable skills to maximise your chances of finding a placement or entering a graduate level role on completion of your degree.

This module will provide you with the skills to manage your studies effectively at level 5. It develops your skills in effective communication, independent and critical thinking, and explores how these can be applied to independent research projects. You will consider how to effectively manage yourself and your studies, how to find appropriate information and use this in your academic writing, develop your academic voice across different communication styles, as well as developing your critical and ethical skills in your studies.

The module evolves through group work and independent study, exploring the concept of employability and career development. You will examine the process of recruitment and selection, and be supported in the production of CVs, cover letters and the use of psychometric tests in order to ensure that you make an impactful application to any employer.

More information

MK9525 -

Digital Business: Models, Marketing and Operations (Core,20 Credits)

Throughout this module you will be introduced to the opportunities and challenges posed by doing business in an increasingly digital domain. This module is designed to give you an understanding of how using online channels impacts upon different parts of the organisation, and will focus upon 3 core areas of business:

• Digital Business Models: You will develop an understanding of the cost structures associated with using digital channels and different business models (including omnichannel business strategies)
• Digital Marketing: In this part of the module you will consider how consumer behaviour has changed in the digital era, and evaluate the ever-increasing range of digital tools available for marketers online. This will include understanding Google search rankings, social media and mobile marketing.
• Supply Chain Management and Information Systems: You will also develop an appreciation of the role of supply chains in serving global markets, addressing issues such as the application of various systems to facilitate digital transactions (e.g. ERP, CRM) and issues related to web performance.

You will be encouraged to think about digital business as a cross-disciplinary issue that requires the buy-in and contribution of various business functions to truly succeed.

More information

NX9527 -

Newcastle Business School Study Abroad Semester (Optional,60 Credits)

The Study Abroad Semester module is a semester long 60 credit module which is available on degree courses which include the option to study abroad in Semester 2 of Year 2. You will undertake a semester abroad at a partner university equivalent to 60 UK credits.

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning.

When taken and passed the study abroad semester will be recognised in your transcript as a 60 credit Study Abroad Module. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University.

More information

SM9546 -

Managing People Across Borders (Core,20 Credits)

This module will teach you about challenges that face firms which operate in global and multi-cultural business environments. Global firms need to understand the vast differences in the environments in which they operate. In this module, you will learn how to assess and overcome these challenges in order to run a successful firm. To aid in this exploration, you will learn about theories and frameworks that explain cultural and institutional differences between countries, and the impact of these differences on individuals, teams, and firms’ behaviour. You will examine the strategies and structures that can be used by multinational enterprises to address these challenges and how an effective international human resource approach can be developed. You will explore the challenges of managing people across borders in the context of decision-making, leading and motivating culturally diverse employees, and knowledge transfer across national boundaries. Through these subjects, you will also have the opportunity to build your employability skills supported by activities and discussion tailored to international business management. Finally, the ethical issues arising from operating in multi-cultural environments will be examined.

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TM9541 -

Events Design, Planning and Production (Core,20 Credits)

This module provides an overview of the principles and practices of planning, managing and staging events, equipping you with the necessary skills and abilities to organise professional events. You will develop familiarity with the theory and practice needed to activate each stage of the event cycle from design and planning to production and evaluation. You will also learn how events contribute to enriching the lives of communities and improve communications in business, politics and professional life.

This module has two distinctive parts. The first part explores the role of design in events, you will gain an understanding of design principles and concepts as well as creativity as a managing tool. You will also gain a good grounding of the holistic process of designing effective and engaging events that meet both business and leisure demand as well as the requirements of suppliers. The focus here is on developing creative thought, procedures and practices. The second part explores the activities undertaken by an event manager as an event is prepared for staging. You will gain an understanding of key aspects of planning and management and operations in events management including venue inspection, budgeting, health & safety issues, event production logistics, volunteer management, crisis management and evaluation. The focus here is on understanding the practical considerations of running an event.

In this module, you will learn from experience by designing, planning and staging your own events. Working in groups, you will apply the skills and knowledge acquired to real life situations.

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TM9542 -

Managing the Travel and Tourism Industry (Core,20 Credits)

This module will provide you with the knowledge and a critical understanding of the management of travel and tourism offerings both packaged and unpackaged. The module analyses the pivotal role of principals (accommodation, airlines and attractions), intermediaries, such as tour operators and destination management companies, in the creation and distribution of tourism commodities. You will develop an appreciation of the complex management and operational challenges faced by managers when planning, marketing and operating responsibly in host destinations.

The module commences with sector overview providing an understanding of the external environment, researching strategic opportunities for new products and developments. It addresses the key operational, consumer and host destination supplier management challenges, within the political and legal constraints of tourism management in a global context. The creation of products offerings is examined, with attention being paid to special interest tourism and the complex supply chain necessary in creating such products. The intricacies and relationships between these actors are analysed and you will develop a working insight into the business of suppliers and management organisations including contracting, digital enterprises and crisis management. Your studies will highlight the importance of cost-effective dissemination though e-mechanisms and traditional distribution agents. You will examine the key issues in management operations such as customer service, product innovation and the sharing economy within the associated legal and regulatory frameworks.

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TM9544 -

The Management of Tourism, Hospitality and Events (Core,20 Credits)

In this module you will develop a general understanding of tourism, hospitality and events as both economic and cultural practices. The development of tourism, hospitality and events will be studied in relation to both the micro and macro environment in which they operate, regionally, nationally and internationally. You will gain a basic familiarity with some of the main theories and concepts of management within the sector and identify management strategies.

With this module you will develop critical, practical, academic study and information literacy skills to enable the full achievement of learning outcomes at the module and programme levels. In particular you will learn to develop a sustained reasoned argument where you research and assess theories, principles, concepts and factual information, and apply such skills in explaining and solving questions.

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AT5007 -

Year in International Multidisciplinary Innovation (4 modules studied in Amsterdam (Semester 1) & Newcastle (Semester 2) (Optional,120 Credits)

What will I learn on this module?

This overarching module descriptor covers the Year in International Multidisciplinary Innovation which is made up of 4 modules that the students will study in Amsterdam (semester 1) and Newcastle (semester 2).

This additional year of studies has been designed to develop students’ creative thinking and practical problem-solving skills in the context of design thinking approaches, all of which will significantly development academic and research skills and so strengthen employability on graduation. This year of study enhances your employability by unlocking and developing your creative problem-solving skills, knowledge, and expertise to make you more employment and industry-ready when you graduate through in multidisciplinary teams throughout your year of study in Amsterdam and Newcastle to creatively tackle and solve real-world challenges.
Semester 1 in Amsterdam comprises of two 20-credit modules aimed at students new to design thinking which also equips them for a semester in Newcastle, working in creative teams on a series of real-world projects that enhance creative thinking skills and attributes and multidisciplinary working practices. The modules studied in Semester 1, Innovative Design Practices and Tools and Multidisciplinary Exploration and Value Creation provide students with analytical design-inspired tools that enable students to examine real-world case studies that require multidisciplinary professional team-based responses and solution formation and implementation. In Semester 2, students will move to Newcastle to study two modules at Northumbria University. The first module, Design-Inspired Research Methods enables students to critically investigate key social, cultural, and technological challenges that modern urban spaces, cities, and professions. The final module, Creative Cities, enables students to engage in the creative comparative research of problems, challenges and potential innovative developments between Amsterdam and Newcastle (in terms of mobility, sustainable practices, energy provision, smart and digital technologies, urban design, or the role of cultural and humanities-oriented institutions).

The modules are outlined below:

Semester 1
AT5005 Innovative Design Practices and Tools (20 credits)
AT5006 Multidisciplinary Exploration and Value Creation (40 credits)

Semester 2
DE5012 Design-Inspired Research Methods (20 credits)
DE5013 Creative Cities (40 credits)

In semester 1, students will learn in a creative environment in the Amsterdam campus dedicated to full time programmes. A mixture of large group and small group sessions will take place in sessions and workshops that bring together AUAS and Northumbria students and staff. The focus of the teaching and learning is on creative interdisciplinary team activities that develop creative thinking and address real-world issues and problems. In semester 2, students engage in comparative city-based research to identify differing challenges facing Amsterdam and Newcastle. Students will approach a range of real-world issues from the perspective of their academic discipline and work with students from other perspectives to see how differing knowledges and skillsets can combine to address challenges in innovative and creative ways. These can include cultural institutions, design, technology, IT, and engineering, architecture, history, and the social sciences. Therefore, the programme is relevant for students from a range academic disciplines who will work together to stress how differing disciplines combine to provide solutions to challenges. Assessment has been developed in accordance with Northumbria’s Assessment for Learning principles including a broad mix of assessment appropriate to the learning outcomes being assessed and with opportunities for formative feedback.

A student who passes all modules will, on successful completion of their undergraduate programme of study, have the title “(Year in International Multidisciplinary Innovation UK and Amsterdam)” added to their degree award title. Students who do not pass 120 credits will have those modules that have been completed recorded on their transcript.

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NX9525 -

Newcastle Business School Work Placement Year (Optional,120 Credits)

The Work Placement Year module is a full year 120 credit module available on degree courses which include a work placement year which is taken as an additional year of study between levels 5 and 6. The placement consists of 48 weeks of full time work experience in a host organisation which is relevant to your studies.

The placement is an important element of your course structure and it will provide you with the opportunity to:

• Experience the environment of a real workplace which will help you decide the type of career you would like to follow after graduation
• Develop your organisational and interpersonal skills required to enable you to work efficiently as a member of a team
• Acquire and develop relevant technical skills associated with the nature of your work
• Identify, analyse and discuss with experienced practitioners how theoretical concepts are adapted and applied to suit practical requirements
• Apply knowledge that will help you to plan and evaluate future study and career development.


This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 120 credit Work Placement Module and on your degree certificate in the format “Degree title (with Work Placement Year)”. The learning and teaching on your placement will be recorded in the training agreement signed by you, the placement provider, and the University.

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NX9526 -

Newcastle Business School Study Abroad Year (Optional,120 Credits)

The Study Abroad Year module is a full year 120 credit module which is available on degree courses which include a study abroad year which is taken as an additional year of study between levels 5 and 6. You will undertake a year abroad at a partner university equivalent to 120 UK credits.

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. At the end of the module you will have adapted to and appreciated a different cultural and learning environment and developed ability. You will have developed your interpersonal and intercultural communication skills as a result of your learning in an international environment.

This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Study Abroad Year is recognised in your transcript as a 120 credit Study Abroad Module and on your degree certificate in the format “Degree title (with Study Abroad Year)”. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University.

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NX9528 -

Newcastle Business School Blended Placement Year: Work Placement Semester (Optional,60 Credits)

The Work Placement Semester module is a semester long 60 credit module which is available on degree courses which include the option to take a blended placement year of Work and Study Abroad which is taken as an additional year of study between levels 5 and 6.

On this module you will undertake a semester long work placement. The placement consists of a period of full time work experience in a host organisation equivalent to a full semester of study which is relevant to your studies.

The placement is an important element of your course structure and it will provide you with the opportunity to:

• Experience the environment of a real workplace which will help you decide the type of career you would like to follow after graduation
• Develop your organisational and interpersonal skills required to enable you to work efficiently as a member of a team
• Acquire and develop relevant technical skills associated with the nature of your work
• Identify, analyse and discuss with experienced practitioners how theoretical concepts are adapted and applied to suit practical requirements
• Apply knowledge that will help you to plan and evaluate future study and career development.


This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 60 credit Work Placement Module. The learning and teaching on your placement will be recorded in the training agreement signed by you, the placement provider, and the University. Combining this with the study abroad semester as part of the third year out of the University, this will be recognised on your degree certificate in the format “Degree title (with Study Abroad and Work Placement Year)”.

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NX9529 -

Newcastle Business School Blended Placement Year: Study Abroad Semester (Optional,60 Credits)

The Study Abroad Semester module is a semester long 60 credit module which is available on degree courses which include the option to take a blended placement year of Work and Study Abroad which is taken as an additional year of study between levels 5 and 6.

You will undertake a semester abroad at a partner university equivalent to 60 UK credits.

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. When taken and passed the study abroad semester will be recognised in your transcript as a 60 credit Study Abroad Module. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University. Combining this with the work placement semester as part of the third year out of the University, this will be recognised on your degree certificate in the format “Degree title (with Study Abroad and Work Placement Year)”.

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NX9624 -

Management Enquiry (Optional,40 Credits)

The Management Enquiry module is a student-led individual project that enables you to undertake a significant piece of assessed work commensurate with a capstone module. The module aims to provide you with an opportunity to demonstrate an authentic engagement with managers and/or professionals in your discipline, and to integrate the knowledge you have developed during your programme to explore the theory in practice. The learning on this module is experiential and problem based, where the focus is upon you discovering, probing and questioning key practice-based issues. Through the module you will be offered the opportunity to develop and enhance key transferable employability skills including; time management, project management, communication (written, aural and verbal), negotiation, persuasion and influence, discovery, initiative, problem-solving and analysis.

The module has five thematic areas; explore, review, engage, reflect and connect. These form the key elements of the assessed submission.

Part A (35%, 3,500 Words)
• Explore: Interviewing a manager and/or professional in your discipline. In this interview you will either explore a key issue which you feel the discipline is facing or, alternatively, explore with the manager or professional the key issues that they feel they are facing in practice. It is expected that you will apply appropriate interview methods and provide evidence of the interview within the submitted enquiry report (e.g. within the appendices).
• Review: Critically examining the appropriate literature to support the exploration, displaying an ability to critically assess and appraise the knowledge of your discipline related to a specific key issue arising from your exploration.

Part B (65%, 6,500 Words)
• Engage: Displaying an authentic engagement with the discipline problem/issue identified in Part A, by collecting/generating and analysing further live data (beyond the initial interview) regarding the discipline problem/issue. This live data may be primary data (e.g. further interviews with, or questionnaire to, managers and/or professionals in practice) or secondary data (e.g. industry data). Application of appropriate, ethically-considered, research methods and appropriate qualitative or quantitative data analysis.
• Reflect and Connect: Demonstrating an ability to critically evaluate and reflect on the issues arising from the Management Enquiry. Demonstrating how you have connected and fed-back to the participants of the Enquiry (usually the manager and/or participants) your key findings to provide clear prioritised, well-justified, practical and actionable recommendations for change/enhancement/improvement to existing practice to show how the recommendations would potentially affect workplace professional decision making.

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NX9625 -

Dissertation (Optional,40 Credits)

The dissertation module aims to equip you with the necessary intellectual and practical skills for undertaking an individual student-led, ethical investigation into an applied business (or the named degree) problem or issue. In addition, the dissertation aims to equip you with key transferable, employability skills, including: time management, project management, communication (written and verbal), negotiation, persuasion and influence, discovery, initiative, creativity and innovation in problem-solving, analysis.

The module is student-led but you are supported by, initially, weekly lectures and seminar-workshops which provide an introduction to undertaking Business-Management research followed by one-to-one or small-group supervision meetings.
The lectures and seminar-workshops will cover the following topics:
1. Developing a research aim/question (focusing and scoping the research)
2. Developing a literature review
3. Writing a research proposal
4. Researching ethically
5. Quantitative research techniques
6. Qualitative research techniques
7. Quantitative analysis techniques
8. Qualitative analysis techniques

Upon completion of the module you will be able to:
1. Conduct independent and ethical academic research involving the application and critical evaluation of appropriate theories and models,
2. Engage critically with relevant literature to establish a framework in which to analyse and synthesise the results of your primary or secondary research
3. Generate / collect relevant primary or secondary data using an appropriate and justified method
4. Analyse your data using an appropriate and justified method of analysis
5. Recognise the ethical implications of your work
6. Critically evaluate the source of your data and the method you adopted

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NX9626 -

Undergraduate Consultancy Project (Optional,40 Credits)

The module aims to provide you with an opportunity to integrate the knowledge acquired during the programme and apply this to a consultancy project for a real organisation. This consultancy project provides a vehicle for participants to develop and demonstrate key employability skills, to relate theory to practice, and to undertake a significant piece of assessed work commensurate with a capstone module.

You will work on behalf of an external organisation, which has identified a business problem or question, requiring a solution, working in small group of typically 4 individuals (you will select their own team members), participating in group and individual activities. The host organisation will provide a project briefing, and review; students will be supported by appropriate academic input and guidance from Newcastle Business School in the form of a mentor and via the Business Clinic.

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SM9689 -

Responsible Strategy (Core,20 Credits)

In this module you will learn about the context of responsible strategic thinking, how to identify and explore sustainable business opportunities as a source of competitive advantage. You will gain an appreciation of the overarching principles of setting and executing a responsible and sustainable organisational strategy. Within the setting of these strategic objectives, you will understand how the associated responsible decision making will impact on both internal and external stakeholders. Your learning will span across private and public sector organisations, MNEs and SMEs and how each of different organisations and industries interact with the responsible and sustainable business opportunities and challenges.

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TM9641 -

Global Challenges and Tourism Futures (Core,20 Credits)

This module explores the uncertain futures of tourism by encouraging in-depth discussion and critique of key tourist questions and challenges facing communities, industry and governments. Tourism can only exist in the long term if it is managed responsibly. And yet the industry faces short demands for profits in a dynamic and challenging environment, which creates negative impacts that compromises its very own future. The module seeks to develop both theoretical and practical knowledge on how best to develop tourism potential without endangering the surrounding infrastructure and environment.

The module will cover four distinctive areas of study.

Firstly, sustainable tourism as the objective of both tourism industry and destinations. You will gain a critical appreciation of theoretical approaches to sustainability and will critically discuss the implementation of sustainable tourism policies and practices.

Secondly, the impacts of climate change and other risk factors in tourism. Climate change is arguably the single most important global environmental issue facing the tourism sector. Tourism both contributes to, and will be notably affected by, climate change.

Thirdly, transport, human mobility and globalisation. These issues are considered in terms of social, physical, virtual, cultural and historical aspects of the movement of people, artefacts, goods and ideas. Increased restrictions to global mobility will be also considered.

Finally, the challenges of an ageing population for tourism. Some of the many emerging consequences of economically successful societies and its changing demographics will be unpacked as new strategies are needed for dealing with the modern propensity to travel.

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TM9642 -

International Hospitality Operations Management (Core,20 Credits)

The module aims to provide you with an overview of the international hospitality industry and its management and strategic and operational practices which accompany it. The module provides knowledge of both historical and current factors which have shaped the industry and provides you with the skills to evaluate changes taking place in key markets and be able to consider the implications of these for hospitality providers.

You will learn about the following topics:
• The hotel sector – diversity, product appraisal
• An evaluation of global hospitality demand and the industry’s response to changes in consumer demand
• Hospitality marketing and brand management
• Hospitality operations, theory and practice in departments and functions
• International hospitality growth strategies
• Hospitality customer service management, loyalty and quality.
• The experience economy, servicescape and co-construction of experience, experiencescape and eventscape
• International hospitality human resource management
• Sustainability

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TM9643 -

Innovation and Creativity in Tourism, Hospitality and Events (Core,20 Credits)

Innovation is a key concept in business and entrepreneurial studies, and for managers within the tourism, hospitality and events industry, it is important to understand the relationship between tourism and innovation within the context of global economic, social, environmental and consumer challenges.

In this module you will gain a comprehensive understanding of the nature and practice of innovation, creativity and entrepreneurship within tourism, hospitality and events (THE). You will understand the relationship between tourism and innovation and be provided with an overview of relevant innovation theories and related literature so you can understand the significance of innovation to the contemporary global tourism, hospitality and events industry. You will learn about consumer behaviour in THE consumption, the importance of experience economy and co-creation of the tourist experience and explore changing contexts in relation to the contemporary consumer; leading to more specialised, sophisticated, technologically enabled products.

You will progress, exploring the means by which categories of THE innovation are being developed; product, service, technical, process innovation, managerial/management, marketing, and institutional innovation. You will examine the benefits of innovation and creative product development for organisations within the THE and evaluate the role of the entrepreneur within this process.

The module will also reflect on practice and developments in small and medium enterprises, making comparison with operations and practice in larger organisations from an innovative and creative perspective, exploring the entrepreneurial aspects of both. Key themes which you will explore:
The theories and models that guide the development of business, product and service innovation for tourism, hospitality and events sector,
The role and nature of competition, knowledge exchange and creativity,
The creative use of entrepreneurship, social innovation and sustainable practice,
The role of tourism in responding to developmental opportunities created by technology, societal change and economic necessity,

You will explore the development and operation of the following tourism, hospitality & event products;
• place/ regional development and destination marketing,
• rural/ green & food tourism,
• event and festival sustainability,
• creative and heritage attractions,
• servicescape/ eventscape and theming,
• technology innovation in restaurants and hospitality, and
• new & enhanced product offerings within accommodation sector such as integrated resorts & casino operations, luxury hotels, eco accommodation & cruise ship operations.
You will evaluate these from a management, marketing, strategic and sustainable practice perspective and will draw on the concepts of entrepreneurial activity. This will give you skills and knowledge necessary to develop a career in tourism, events and hospitality and also skills which are transferable to other industries.

Your learning will be supported by a wide range of learning material drawn from academic literature, regional, national and international case studies.

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To start your application, simply select the month you would like to start your course.

International Tourism, Hospitality and Events BSc (Hons) - Completion Award

Home or EU applicants please apply through UCAS

International applicants please apply using the links below

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Any Questions?

Our admissions team will be happy to help. They can be contacted on 0191 406 0901.

Contact Details for Applicants:

bc.applicantservices@northumbria.ac.uk

All information is accurate at the time of sharing.

Full time Courses starting in 2023 are primarily delivered via on-campus face to face learning but may include elements of online learning. We continue to monitor government and local authority guidance in relation to Covid-19 and we are ready and able to flex accordingly to ensure the health and safety of our students and staff.

Contact time is subject to increase or decrease in line with additional restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors, potentially to a full online offer, should further restrictions be deemed necessary in future. Our online activity will be delivered through Blackboard Ultra, enabling collaboration, connection and engagement with materials and people.

 

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