BM9404 - Analytics Study and Consultancy Skills

The Teaching and Learning Plan outlines the overall structure of the module. The accompanying Blackboard site provides with core information such as the Teaching and Learning Plan, Assessment Brief and suggested further reading.

You will learn through a range of lectures, practical sessions, seminars, webinars and independent learning, supporting materials for which will be shared on Blackboard:

• Lectures will introduce you to the core module content of the module.
• Practical sessions will largely focus on collaborative working with fellow students and applying your module ideas to actual business problems.
• Seminars will adopt a case study approach, given you the opportunity to reflect on the usefulness of analytics concepts in business.
• A one-hour weekly webinar is used to reinforce key issues covered in class and offer further opportunities for engagement with external speakers and discussions around the assessment.
• Directed learning will include a range of activities including preparation for practical sessions and seminars, developing presentations and wider reading.

Support will be provided to you by a Module Tutor and teaching team. A team of academic staff are allocated to practical and seminar groups of about 20 students, providing closer, more personal academic support. The groups are typically based on study programme cohorts, so you will be taught here alongside fellow members from your specific programme. The final aspect of the direct contact support is a 1-hour weekly webinar, where students can link with the module tutor and other members of the teaching team to engage in question and answer sessions on the module materials and assessment brief.

Your module is supported by an e-learning portal, which houses lecture materials, practical and seminar tasks, alongside assessment details and various support facilities such as recordings of certain lectures and details on the module reading list.

You will have a wide-ranging electronic reading list that comprises of various textbooks reinforcing the lecture and seminar inputs. The list will include top academic journals, specific academic journal article, relevant textbooks and other publications which will help to enhance the module content.

Support will be provided to encourage you to become active and independent learners through an experiential approach to the co-creation of knowledge through engagement and enquiry which will prepare you for higher levels of academic rigour.

The module assessment consists of two components which will be communicated at the beginning of the semester. Including a group computer project, a mid-term group (presentation) and an end of module individual (report) components, both formative and summative, are planned to enhance your knowledge and understanding as you progress through the module. All tasks are designed to allow you to develop and showcase skills developing into a work ready placement student and your onward journey into graduate employment.

All modules at Northumbria include a range of reading materials that students are expected to engage with. Online reading lists (provided after enrolment) give you access to your reading material for your modules. The Library works in partnership with your module tutors to ensure you have access to the material that you need.

Knowledge & Understanding:
Knowledge and Understanding (KU):

Develop understanding and the application of the role of Business Analytics, Consultancy Skills and Experiential Learning (MLO1)

Intellectual / Professional skills & abilities:

Develop team working and communication skills in through experiential learning and presenting solutions to real business problems (MLO2)

Gain practical skills in using a range of professional techniques and technologies including specialist software e.g., Python and R. (MLO3)

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):

Develop an awareness of the cultural and ethical contexts relating to Analytics Study and Consultancy Skills. (MLO4)

Summative Assessment:
Summative assessment will consist of two components.

The first component includes a group computer presentation related to the group computer project (35%)
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This component will address MLO1,MLO2, MLO3 and MLO4

The second part of the assessment (65%) consists of an individual report (1500 words) submitted during the assessment period.
This component will address MLO1, MLO3 and MLO4

Formative Feedback.
Formative feedback will be given to students during the preparation and development of the two assessment components. Feedback will be provided by the tutor(s) alongside a discussion around how the key issues can be progressed to the next stage of the assessment as a means of feedforward.

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Analytics Study and Consultancy Skills adopts an experiential learning approach designed to integrate business theory and practice,

You will apply analytical knowledge and skills to develop viable solutions to real business analysis problems. You will learn through a process of enquiry, often co-operatively with peers, using digital information and technology. It will develop your ability to think independently, apply discipline knowledge to complex problems/opportunities, to work in teams, to communicate (present and report). You will undertake practical tasks which place emphasis on your personal reflection and interpretation of business problems.

During this module you will explore a range of topic areas that give you both an introduction to core concepts and technologies that you will utilise later in the programme, and also develop crucial transferable skills which are critical when seeking placements or graduate employment. Areas of focus will include:
• R-Software
• Python for beginners
• Communication Skills
• Data analysis
• Social media and data analysis
• Negotiation
• Consultancy skills