Dr Anders Wappling

Anders' primary research interests are consumer decision making, food choice, intercultural studies and technology adoption. Anders' methodological preferences include both qualitative and quantitative research methods, with a focus on the latter.

• Please visit the Pure Research Information Portal for further information
• Questionnaire design: A weak link in corporate identity?, Brown, J., Wappling, A., Woodruffe-Burton, H. 30 Jan 2020, In: Qualitative Market Research
• Internal Demarketing in the U.K. Civil Service since the 2007-2009 Financial Crisis, Brown, D., Lal Dey, B., Wappling, A., Woodruffe-Burton, H. Sep 2019, In: Strategic Change
• The moderating effect of cultural value orientations on behavioral responses to dissatisfactory service experiences, Schoefer, K., Wäppling, A., Heirati, N., Blut, M. 1 May 2019, In: Journal of Retailing and Consumer Services
• Bringing it all back home: transferring dyadic perspectives from classic marketing channel theory into an internal marketing context, Brown, D., Wappling, A., Woodruffe-Burton, H. 23 May 2017, European Marketing Academy 46th Annual Conference
• The orbit of consumer credit choices, Brown, J., Wappling, A., Woodruffe-Burton, H., Black, K. 1 Jun 2017, In: Journal of Financial Services Marketing
• Affording Christmas: The Festive Season as Identity Work, Brown, J., Black, K., Woodruffe-Burton, H., Wappling, A. 7 Sep 2016, The 30th British Academy of Management Conference : Thriving in turbulent times
• Evaluating Private and State-owned Companies Differently? The Role of Corporate Reputation in Employer Brand Building, Ren, C., Wappling, A., Woodruffe-Burton, H. 6 Jul 2016, The 49th Academy of Marketing Conference
• Pressures and Jolts: Consumer Credit Choices, Brown, J., Wappling, A., Woodruffe-Burton, H. 6 Jul 2016, The 49th Academy of Marketing Conference
• Radical Marketing Case Study: An Emerging Taxonomy of Internal Demarketing in a UK Public Sector Organisation, Brown, D., Wappling, A., Woodruffe-Burton, H. 5 Jul 2016, The 49th Academy of Marketing Conference
• Selective Internal Demarketing in Today’s UK Public Sector: “Getting Rid of the Undesirables"?, Brown, D., Wappling, A., Woodruffe-Burton, H. 8 Sep 2016, The 30th British Academy of Management Conference : Thriving in turbulent times

• David Brown Reconceptualising Internal Marketing: A Multi-Stakeholder Perspective Start Date: 13/11/2015 End Date: 10/11/2017
• David Brown Reconceptualising Internal Marketing: A Multi-Stakeholder Perspective Start Date: 13/11/2015 End Date: 10/11/2017
• David Brown Reconceptualising Internal Marketing: A Multi-Stakeholder Perspective Start Date: 13/11/2015 End Date: 10/11/2017
• Jane Brown Exploring payday loan consumers’ lived experience of managing money Start Date: 08/10/2015 End Date: 10/10/2018

• Marketing PhD April 25 2012
• Fellow (FHEA) Higher Education Academy (HEA) 2013