His research attempts to analyse the “cause and consequence of stakeholder relationships and interactions as a stakeholder causal scope” to recognise stakeholders' value anticipation, in order to co-create value in a way that the stakeholders expect and accept. Following this central cross-disciplinary and cross-functional research focus, Riad pursues his work in the following areas: 

- strategic marketing and management for people, planet and profit;

- social business, cause-related marketing and sustainable development;

- digital marketing, social media marketing and exploring the (business and social) value of contemporary    technologies;

- strategic agility and international marketing/business;

- corporate identity, image, reputation and brand management;

- entrepreneurship and innovation management;

- and pedagogical management. 

• Please visit the Pure Research Information Portal for further information
• Addressing the complexity of stakeholder management in international ecological setting: A CSR approach, Khojastehpour, M., Shams, R. 1 Oct 2020, In: Journal of Business Research
• Big data management: Implications of dynamic capabilities and data incubator, Shams, R., Solima, L. 20 Sep 2019, In: Management Decision
• Triggering technological innovation through cross-border mergers and acquisitions: A micro-foundational perspective, Christofi, M., Vrontis, D., Thrassou, A., Shams, R. 1 Sep 2019, In: Technological Forecasting and Social Change
• Comparative study on finance‐growth nexus in Malaysia and Indonesia: Role of institutional quality, Sohag, K., Shams, R., Omar, N., Chandrarin, G. Sep 2019, In: Strategic Change
• Internal vs. external R&D teams: Evidences from the Italian wine industry, Giacomarra, M., Shams, S., Crescimanno, M., Sakka, G., Gregori, G., Galati, A. 1 May 2021, In: Journal of Business Research
• Branding destination image: A stakeholder causal scope analysis for internationalisation of destinations, Shams, R. 2 Apr 2016, In: Tourism Planning and Development
• Capacity building for sustained competitive advantage: A conceptual framework, Shams, R. 1 Aug 2016, In: Marketing Intelligence & Planning
• Entrepreneurial co-creation: A research vision to be materialised, Shams, R., Kaufmann, H. 11 Jul 2016, In: Management Decision
• Theorization and industry-based research project development: Bridging the industry–academia research gap., Shams, R., Thrassou, A. 1 Apr 2019, In: Industry and Higher Education
• The impact of social media on international student recruitment: The case of Lebanon, Vrontis, D., El Nemar, S., Ouwaida, A., Shams, R. 8 May 2018, In: Journal of International Education in Business

• Please visit the Pure Research Information Portal for further information
• Invited talk: Keynote presentation at SIDREA International Conference. Invited and Sponsored by the Sapienza University of Rome, January 2020. Keynote topic: Smart technologies and sustainable development - The Sports industry perspective 2020

• Charlie Edge Promoting Voluntary Services for Urban Park Management: A Sustainable Marketing Framework Start Date: 01/03/2023
• Guangjin Su Determinants of Continuance Intention to Use Mobile Payments in China Start Date: 19/01/2021 End Date: 23/12/2022

Guest editorial contribution 

-          International Marketing Review (ABS – 3, ABDC – A); 

-          Industrial Marketing Management (ABS - 2, ABDC - A); 

-          Journal of International Management (ABS – 3, ABDC – A): 

-          Journal of Business Research (ABS – 3, ABDC – A); 

-          Asia Pacific Journal of Management (ABS - 3, ABDC - A); 

-          Technological Forecasting and Social Change (ABS - 3, ABDC - A);

-          Management Decision (ABS – 2, ABDC – B); 

-          European Business Review (ABS – 2, ABDC – B); 

-          Journal of Hospitality & Tourism Research (ABS – 2, ABDC – A); 

-          Journal of Social Entrepreneurship (ABS – 2); 

-          Tourism Management Perspectives (ABS – 2, ABDC – B); 

-          Journal of General Management (ABS – 2, ABDC – B); 

-          Journal of Place Management and Development (ABS – 2); 

-          EuroMed Journal of Business(ABS – 1, ABDC – C); 

-          Journal of International Education in Business (ABS – 1, ABDC – C); 

-          Journal of the Knowledge Economy (ABDC – C).

Other editorial contribution

-Editor-in-chief: International Journal of Big Data Management (www.inderscience.com/ijbdm);

-Lead co-editor: Annals of Business Research (https://www.routledge.com/The-Annals-of-Business-Research/book-series/BUSRES);

-Co-editor: Palgrave Studies of Cross Disciplinary Business Research (https://www.palgrave.com/us/series/15956);

-Co-editor: Cross-disciplinary Management Perspectives.

Editorial contribution to international conference

- Track Chair in entrepreneurship: The 7^th EuroMed Academy of Business Conference, University of Agder, Kristiansand, Norway, September 18 – 19’ 2014     

- Track Chair in entrepreneurship and international business: The 9^th EuroMed Academy of Business Conference, University of Warsaw, Warsaw, Poland, September 14 – 16’ 2016 

- Track Chair in entrepreneurship and international business: The 10^th EuroMed Academy of Business Conference, “Sapienza” University of Rome, September 13 – 15’ 2017 

- Track Chair in entrepreneurship and international business: The 11^th EuroMed Academy of Business Conference, University of Malta, Valletta, Malta, September 12 – 14’ 2018 

- Track Chair in the advent of smart technologies: sustainable business models, IFKAD – 2019, Matera, Italy, June 05 – 07, 2019.

Ad-hoc reviewing service

-          European Journal of Marketing (ABS ranking ‘3’; ABDC ranking ‘A*’);

-          Small Business Economics (ABS ranking ‘3’, ABDC ranking ‘A’);

-          Technological Forecasting and Social Change (ABS ranking ‘3’, ABDC ranking ‘A’);

-          Tecnology Analysis & Strategic Management (ABS ranking ‘2’);

-          Management Decision (ABS ranking ‘2’; ABDC ranking ‘2’);

-          British Food Journal (ABS ranking ‘1’);

-          Marketing Intelligence & Planning (ABDC ranking ‘A’);

-          Journal of Small Business and Enterprise Development (ABS ranking ‘2’);

-          Journal of  Transnational Management (ABDC ranking ‘C’);

-          Journal of Management Development (ABDC ranking ‘C’);

-          International Journal of Risk Assessment and Management (ABDC ranking ‘C’);

-          Journal of Relationship Marketing (ABDC ranking ‘C’; ABS ranking ‘1’);

-          Journal of International Education in Business (ABDC ‘C’).

• DBA
• MBA
• BA (Hons)
• PGCE
• FEMAB
• FHEA

• Please visit the Pure Research Information Portal for further information
• Chair - Marketing Research Interest Committee, EuroMed Academy of Business
• ResearchGate Profile
• https://twitter.com/shamsriad
• GoogleScholar Profile