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Dr Jie Ma

Associate Professor

Department: Newcastle Business School

Jie Ma is an Associate Professor in Operations Management and Programme Leader at Newcastle Business School. An award-winning faculty member, he is recognised for excellence in teaching and research. His work spans operations management, supply chain management, and operations excellence, with recent research focusing on supply chain risk management, inclusive supply chains, and off-site construction. He has published in leading journals including Transportation Research Part E, Information Technology & People, Journal of Business Research, and Production Planning and Control.

Jie has developed a growing national and international reputation through editorial roles with journals such as Cogent Business & Management and Frontiers in Organizational Psychology, as well as guest editorships for Sustainability and Frontiers in Psychology. He has also served as a track chair and review committee member for EurOMA.

He has successfully secured external funding, including ESRC grants and collaborative projects with local councils, alongside internal awards such as the RIS Seed Fund and the RDF PhD Studentship. His industry collaborations include a project with an international company on recycling processes, which was later published as a teaching case study.

In leadership, Jie coordinates international partnerships, leads dual award programmes, and supports research groups. He is also an active member of the University’s BAME network and has taught at universities across Europe and China.

Jie Ma

Campus Address

CCE1



Research interests:

  • Inclusive Supply Chain
  • Supply Chain Management
  • Risk Management
  • Lean and Agile, TPS, Shop floor management and Kaizen

 Current projects (funded):

  1. investigating the risks of Covid-19 vaccine supply chain
  2. factors affecting Airbnb reviews
  3. the challenges and opportunities of Virtual Learning
  4. the Development of an Inter-trading Tool for North Tyneside Business Forum
  5. Technology Adoption for Productivity

  • Please visit the Pure Research Information Portal for further information
  • Quality risk and responsive actions in sourcing/procurement: an empirical study of food fraud cases in the UK, Ma, J., Tse, Y., Zhang, M., MacBryde, J. 11 Mar 2024, In: Production Planning & Control
  • Exploring the Social Broadcasting Crisis Communication: Insights from the Mars Recall Scandal, Ma, J., Tse, Y., Sato, Y., Zhang, M., Lu, Z. 26 Mar 2021, In: Enterprise Information Systems
  • Perception of supply chain quality risk: Understanding the moderation role of supply market thinness, Tse, Y., Zhang, M., Zeng, W., Ma, J. 1 Jan 2021, In: Journal of Business Research
  • The impact of ethical leadership on employee creative deviance: the mediating role of job autonomy, Liu, X., Baranchenko, Y., An, F., Lin, Z., Ma, J. 23 Dec 2020, In: Leadership & Organization Development Journal
  • Examining customer perception and behaviour through social media research – An empirical study of the United Airlines overbooking crisis, Ma, J., Tse, Y., Wang, X., Zhang, M. 1 Jul 2019, In: Transportation Research, Part E: Logistics and Transportation Review

  • Please visit the Pure Research Information Portal for further information
  • Editorial work: Sustainability (Journal) 2024
  • Invited talk: Investigating management decision making and readiness in SMEs: how technology-driven development effects long-term productivity growth 2024
  • Editorial work: Frontiers in organizational psychology (Journal) 2023
  • Editorial work: Cogent Business & Management (Journal) 2022

  • Mohammed Eljalil Reverse Logistics and Inclusive Growth in Circular Economy: Are We Ready Yet? Start Date: 01/10/2024
  • Alicia Roman Alonso Developing a Big Data Analytics Adoption Maturity Model for SMEs: Insights from the Dutch Restaurant Industry Start Date: 01/10/2019

External Examiner

  • The Hang Seng University of Hong Kong
  • Leeds Beckett University
  • University of West London
  • University of Suffolk (2021 – 2024)
  • University of Huddersfield (2019 – 2024)

 

PhD Supervision

Ke Sun: The Drivers of Customer Value in the Sharing Economy and Their Impact on Customer Lifetime Value (2021 – 2024).

Alicia Roman Alonso: Understanding the factors that influence the adoption of big data by SMEs (2019 – 2025).

 

Current

  • Mohammed Eljalil (Awarded RDF, 09/2024 – ) PhD: Reverse logistics and Inclusive growth in circular economy, are we ready yet? 

Subject expert

  • Vince McSkimmings (2021 – ) PhD: Industry 4.0: The effects of real-time business intelligence on the socio-technical system.
  • Mubarak Mana Saeed Ahmed Alotaiba (2022 – ) PhD: Developing a Sustainability Management Framework in the Context of the United Arab Emirates' Hydrocarbon Sector

  • Management MA
  • Operations Management PhD
  • Computer Science MSc
  • Computer Science BSc (Hons)
  • Fellow (FHEA) Higher Education Academy (HEA) 2016


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