Skip navigation

Dr Honglei Li

Assistant Professor

Department: Computer and Information Sciences

Honglei -Li

My career life is a journey of pursuing courage, creation and perseverance.

I did my first degree in computational mathematics, during which I was highly drawn to computers and algorithm. I often wondered whether we could build human features into the cold codes while writing computational algorithms. Fortunately, I got the opportunity to do my Master’s degree in information systems in 1997 when the Internet started to be popular. I was drawn to Management Information Systems (MIS) because it’s creative, innovative, multidisciplinary and full of challenges. My thirst and curiosity in MIS lead me to a PhD scholarship funded by Hong Kong Government in MIS at the School of Business Administration at the Chinese University of Hong Kong.

My PhD training opened me a variety of opportunities to reflect on the question I had pondered before when I was writing algorithms, i.e. whether human features could be built into computer systems. After training in research methodologies from management, marketing, operation research, psychology and social science, I decided to do a dissertation on virtual community participation from the interpersonal relationship perspective. My dissertation writing process taught me so much about human nature, research methodology and, most important, the human features in computers. I published several papers on virtual communities from my dissertation and am still working on interpersonal relationship theories in virtual communities.

During my first job as a Lecturer in Information Systems in the School of Business at Swansea University, I was drawn to business process management while doing virtual community research and teaching undergraduates MIS and systems analysis and design. I found that information systems improve our lives through business process changes. This interest leads me to my second research area -- business process management. Through an Erasmus scheme I have been trained at SAP in 2010 in business process management and moved to Northumbria University in 2011 because I wanted to teach MIS courses using a more practical method through the SAP university alliance programme. I became a certified SAP ERP business associate consultant in 2014.

With my ingrained passion in the field, I eventually sensed that the field is evolving with the technology development. I am recently shifting toward several emerging research fields under the umbrella of smart cities including smart city strategy, Internet of Things (IoT), online shopping experience optimization through data mining, smart city trace data analysis. Many of these emerging research areas are still under development and I welcome any interested party to discuss and collaborate on these research topics.

NRL Link

Google Scholar

  • Please visit the Pure Research Information Portal for further information
  • Detect2Interact: Localizing Object Key Field in Visual Question Answering (VQA) with LLMs, Wang, J., Zhu, M., Li, Y., Li, H., Yang, L., Woo, W. 3 Apr 2024, In: IEEE Intelligent Systems
  • Mobile health community loyalty development process in China: an empirical study from information seeking perspective, Yang, X., Gu, D., Li, H., Liang, C., Jain, H., Li, P. 18 Mar 2024, In: Information Technology and People
  • A Case Study of Existing Peer-to-Peer Energy Trading Platforms: Calling for Integrated Platform Features, Shan, S., Yang, S., Becerra, V., Deng, J., Li, H. 24 Nov 2023, In: Sustainability
  • The rising of livestream business model: Insights fromthe case study of TikTok in the UK, Zhao, J., Li, H. 17 Oct 2022, Proceedings of The International Conference on Electronic Business, Bangkok, Thailand
  • Understanding the Health Behavior Decision-Making Process with Situational Theory of Problem Solving in Online Health Communities: The Effects of Health Beliefs, Message Source Credibility, and Communication Behaviors on Health Behavioral Intention, Xu, X., Li, H., Shan, S. 23 Apr 2021, In: International Journal of Environmental Research and Public Health
  • An integrated computer vision based OOH audience measurement system, Wang, J., Li, H., Shan, S. 5 Dec 2020, ICEB 2020 Proceedings, Atlanta, US, AIS Electronic Library
  • Constructing national identity education through online platform: A case study of discovery education for primary schools in UK, Shao, E., Li, H. 5 Dec 2020, ICEB 2020 Proceedings, Atlanta, US, AIS Electronic Library
  • Learners’ continuance participation intention of collaborative group project in virtual learning environment: an extended TAM perspective, Li, H., Yu, J. 1 Mar 2020, In: Journal of Data, Information and Management
  • A sentiment analysis of peer to peer energy trading topics from Twitter, Shan, S., Li, H., Li, Y. 31 Dec 2019, In: Proceedings of the International Conference on Electronic Business (ICEB)
  • Consortium Blockchain for Security and Privacy-Preserving in E-government Systems, Nnko, N., Yang, L., Li, H., Chao, F., Naik, N. 8 Dec 2019, ICEB 2019, Newcastle

  • Jianqin Zhao Detecting Depression from Tweets: An Artificial Intelligence Approach Start Date: 10/01/2023
  • Godbless Minja Towards more reliable, secure and privacy preserving e-Government systems by using the blockchain technology. Start Date: 01/10/2021 End Date: 09/02/2022
  • Zequn Li Explainable Online Recommendation Systems with Self-Identity Theory and Attribute Learning Method Start Date: 21/11/2014 End Date: 04/03/2020
  • Nnanyelugo Aham-Anyanwu Enhancing E-Participation Through A Citizen-Content Engagement Framework: The Perspective of Nigerians Start Date: 01/08/2013 End Date: 30/03/2017
  • Jialou Wang First Impression Recognition Based on Computer Vision in DOOH Advertising Start Date: 01/10/2020
  • Shan Shan A Machine Learning Approach to Solve the Complete Cold Start Problem in Recommendation Systems: Building the P2P Energy Trading Recommendation System with Theory of Consumption Values Start Date: 01/10/2018 End Date: 25/06/2022

  • Information Systems PhD December 08 2007
  • Information Systems MPhil June 30 2000
  • Mathematics BSc June 30 1997
  • Fellow (FHEA) Higher Education Academy (HEA) 2016

a sign in front of a crowd

Northumbria Open Days

Open Days are a great way for you to get a feel of the University, the city of Newcastle upon Tyne and the course(s) you are interested in.

Research at Northumbria

Research at Northumbria

Research is the life blood of a University and at Northumbria University we pride ourselves on research that makes a difference; research that has application and affects people's lives.

NU World

Explore NU World

Find out what life here is all about. From studying to socialising, term time to downtime, we’ve got it covered.

Latest News and Features

Small Business Charter award
Act Now, Common Sense Policy Group
Nigel Coates Business Clinic
THE Impact rankings
Architecture Apprenticeship Handbook cover
Pictured from left to right are Northumbria University academics Dr Qiang Wu, Dr Juna Sathian, Professor Zabih Ghassemlooy, Dr Yongtao Qu and Dr Xicong Li.
More news
More events

Upcoming events

REVEAL: Architecture
REVEAL: Industrial Design
REVEAL: Graphic Design
REVEAL: Animation

Back to top