Dr. Kate Harland is an experienced academic in marketing, tourism, and hospitality, with 14 years hospitality industry experience. Kate is currently the Programme Leader for Business and Marketing BA(Hons), and Module Leader on both the Customer Experience Marketing and Marketing Strategy and Communications modules . Kate’s PhD research explored high-tech, high-touch hospitality, focusing on the role of technology in the guest-host relationship. Kate’s current academic research is focused on the future of hospitality through technology innovation and implementation.
As a member of the Education and Training Committee for the Institute of Travel and Tourism, Kate actively works on the promotion of graduate employment opportunities within the tourism industry. Organising the annual Newcastle ITT Future You Roadshow is one of the highlights of the role which allows students to connect with businesses, bridging the gap between academia and industry.
In addition to her academic roles, Kate is the Help to Grow Management Alumni Lead, and podcast host on the Why Small Business Matters Podcast. Kate also delivers the Vision, Mission, Values module on the Help to Grow Management programme, delivered to small and medium sized businesses across the UK.
Future research interests include hospitality technology innovation, guest-host relationships, and customer experience.
Open Days are a great way for you to get a feel of the University, the city of Newcastle upon Tyne and the course(s) you are interested in.
Research is the life blood of a University and at Northumbria University we pride ourselves on research that makes a difference; research that has application and affects people's lives.
Find out what life here is all about. From studying to socialising, term time to downtime, we’ve got it covered.
A book written by two women, born 60 years apart, who never met, has finally been published,…
Members of the Common Sense Policy Group at Northumbria University have released a new report…
During the Summer of 2024, researchers at Northumbria University worked with staff and children…
Academics from Northumbria University, Newcastle, and the University of Derby have conducted…
Researchers have found evidence that mangrove forests – which protect tropical and subtropical…
Northumbria Law School PhD student, Becca French, has addressed the Welsh Parliament (Senedd…
Lecture Theatre 002
-
The Great Hall
Newcastle Civic Centre
Business Hub, Rooms 304D & 304E
-
Back to top
