Dr David Hart

Associate Professor

Department: Newcastle Business School

David is a member of the Marketing, Travel and Tourism Management subject group, and teaches across a range of undergraduate and postgraduate courses. His teaching focuses on digital marketing, relationship marketing and consumer behaviour and he has received multiple student awards for the quality of his teaching.

As Principal Lecturer David has undertaken a range of leadership roles, including the management of undergraduate and postgraduate courses, development of new courses such as the MSc Digital Marketing and more recently the Director of Student Recruitment and Widening Participation for the Faculty of Business and Law. David is a Fellow of the Higher Education Academy, a member of the Chartered Institute of Marketing and a member of the Academy of Marketing. David acted as co-chair for the prestigious 2016 Academy of Marketing Conference which was held at Northumbria University.

David’s research interests focus on relationship marketing principles such as customer loyalty and complaint behaviour as well as research on less traditional marketing fields including sport and the not for profit sector. His most recent research (funded by the Marketing Trust) investigates the role of national identity and charitable ethnocentrism in donor decision making towards local, national and international charities.

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Key Publications

Please visit the Pure Research Information Portal for further information
Donating via the Digital Domain: A 360o of the Online Charitable Giving Landscape, Hart, D. 1 Oct 2024, The Future of Charity Marketing, London, Routledge
Developing a sport team’s global fan nation through integrating satellite fan segments, Nickolai, V., Pfeffel, F., Hart, D. 10 Nov 2023, Digital Marketing in Sports: Global Perspectives, Abingdon, United Kingdom, Routledge
Engaging and Enthusing Students in the Physical and Virtual Classroom, Gunton, L., Hart, D., Hutchinson, P. 11 Nov 2021, Organisation Studies and Human Resource Management, London, Taylor & Francis
Men’s consumer identities and their consumption norms in the perceived, conceived and lived spaces of spas, Petrylaite, E., Hart, D. 12 Feb 2021, In: Journal of Marketing Management
Spoilt for choice? Understanding how donors choose which charities to support, Hart, D., Robson, A. 20 Dec 2021, Charity Marketing, Abingdon, United Kingdom, Routledge
Understanding the Correlates of Donor Intention: A comparison of Local, National, and International Charity Destinations, Robson, A., Hart, D. 1 Jun 2021, In: Nonprofit and Voluntary Sector Quarterly
Customer Complaint Journey Mapping: A Qualitative Approach, Koussaifi, H., Hart, D., Lillystone, S. 15 Oct 2020, In: British Food Journal
Feed the world or help the heroes? Exploring how political attitudes influence charitable choice, Robson, A., Hart, D. 21 Nov 2020, In: Journal of Marketing Management
Does Charity Begin at Home? National Identity and Donating to Domestic versus International Charities, Hart, D., Robson, A. 1 Aug 2019, In: Voluntas
The post-Brexit donor: segmenting the UK charitable marketplace using political attitudes and national identity, Robson, A., Hart, D. Dec 2019, In: International Review on Public and Nonprofit Marketing

PGR Supervision

Kate Harland Hospitality in a high-tech, high-touch context: an exploration of the guest-tech-host relationship Start Date: 06/01/2020 End Date: 25/01/2023
Valentin Nickolai ??The Influence of Geographic Distance on Motivations for social media engagement and its influence on fan loyalty: A comparison of local and international satellite fans Start Date: 01/10/2019 End Date: 26/05/2023
Caroline Sutherland Jobs as products: Investigating the relationship between Internal Marketing practises and Employee Outcomes for Teleworkers Start Date: 01/09/2023
Maria Ratz Crowdfunding in German association football clubs: Identifying supporters’ drivers to invest Start Date: 09/09/2019 End Date: 21/01/2021
Richard Gay Start Date: 21/11/2018
Hiba Koussaifi Understanding the negative emotions, consumer complaint behaviour responses and social dynamics occurring during dissatisfactory incidents in restaurants Start Date: 24/09/2012 End Date: 01/06/2018
Richard Dodds Last-mile delivery and returns in customer experience: a customer-centric approach Start Date: 01/10/2019
Hiba Koussaifi Understanding the negative emotions, consumer complaint behaviour responses and social dynamics occurring during dissatisfactory incidents in restaurants Start Date: 24/09/2012 End Date: 01/06/2018
Kirk Dodds UTLISING MOBILE APPLICATIONS TO CLUSTER THE CYCLING COMMUNITY UTLISING MOBILE APPLICATIONS TO CLUSTER THE CYCLING COMMUNITY UTLISING MOBILE APPLICATIONS TO CLUSTER THE CYCLING COMMUNITY Start Date: 01/03/2018 End Date: 05/10/2023
Armin Noori Asiabar Start Date: 01/10/2024

Qualifications

Marketing PhD June 30 2009
Marketing BA (Hons) September 01 2000
Fellow (FHEA) Higher Education Academy (HEA) 2005

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