Northumbria University, Newcastle, is set to host one of the
world’s leading academic conferences on branding, and invites academics and
practitioners to sign up.
The 13th Global Brand Conference (GBC), “Branding
in the Digital Age: Innovation and Responsibility”, will be held at
Newcastle Business School from the 2nd to 4th of May 2018.
An international panel of experts will debate and present on the latest research
and theoretical applications in the market.
Managed by the Academy of Marketing’s Brand Identity and Corporate Reputation Special Interest Group, the
annual conference has established itself as one of the most highly anticipated
events for global branding experts.
Previous conferences have been held in cities including
Atlanta, Barcelona, Porto, and last year in Kalmar, Sweden. Adding Newcastle to
the list confirms the city’s reputation as an international conference
destination. It also reflects the growing stature of Newcastle Business School
as a global institution for business and management education. Named Business
School of the Year in the prestigious Times Higher Education Awards 2015,
Newcastle Business School also has distinguished itself internationally with a
double AACSB accreditation.
Doctor Vignesh Yoganathan from Newcastle Business School,
and Conference Chair, said: “This is a significant conference where leading
experts from around the world will come together to debate the latest
developments and challenges in brand marketing, and provide valuable insight on
the future direction of this rapidly evolving discipline. Among the topics to
be discussed will be how to manage cutting-edge advances in digital marketing
with a responsibility for social justice; for example facing up to the
challenges of fake news. I would encourage marketing professionals and
academics to attend and contribute to current debates in the field. Newcastle
Business School is located right in the heart of this historic and vibrant city
of Newcastle upon Tyne, which has its own thriving digital marketing sector.
The conference includes several social events that are designed to showcase the
history and significance of the city and the region. Coupled with a lively and
stimulating campus that has a genuine international outlook, I have no doubt
this will be a rewarding experience for the attendees.
We are proud to host this event, and are delighted to have
an award-winning global digital marketing agency, iProspect (part of Dentsu
Aegis Network) as our official partner. They are at the forefront of global
digital marketing, and have a strong presence in the region as an employer as
well as an industry leader.
Pete Coates, Director of iProspect Leeds said, “We are
excited to sponsor such a pivotal event for Northumbria University and the
global branding academic community. Our global footprint and diverse client
base, spanning all sectors, gives us a vast amount of knowledge and experience
from the world of digital marketing, which we look forward to sharing with you
at the Global Brand Conference.”
For more information on the conference and registration
details visit: https://www.northumbria.ac.uk/about-us/news-events/events/2018/05/13th-global-brand-conference-2018/
or contact: GBC2018@northumbria.ac.uk
