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NARTI Welcome







On behalf of the Conference Panels, it is my immense pleasure to welcome our doctoral delegates at the 17th NARTI Annual Conference 2024. The Conference is a rich platform to exchange ideas, support intellectual dialogues, and explore collaborative opportunities at a friendly environment.  

Customers and non-customer stakeholders of a business today, are more concerned for socio-economic and ecological sustainability than ever before. Inspiring our future generations of business researchers to tackle such sustainability-related issues through business research is therefore the goal of NARTI 2024.

I thank you all for sharing your research at this platform. Your contributions are imperative for the success of this esteemed event. Alongside presenting your work, I highly encourage you joining the keynote sessions, special sessions and parallel sessions. Please, feel free to ask questions and share your thoughts at these sessions.

We look forward to your presentations, and wish you a reflective and pleasant conference experience. Let’s learn, collaborate and accelerate with our efforts for a sustainable future.

Yours sincerely,

Dr Riad Shams
Assistant Professor in Marketing
Head of PhD Programme – Newcastle Business School
Northumbria University

Chair – The 17th NARTI Annual Conference 2024


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