What will I learn on this module?
Most people find out about politics, and what is going on in the wider world, through the media. It is therefore critical to understand how the media functions in contemporary society. This module focuses upon the debate about the role of the media in liberal democracies: is it an independent check on the exercise of power or an instrument by which the powerful manipulate the masses? What is the impact of the media upon individuals: does it inform us or brainwash us? How are the Internet and other new technologies affecting individual’s ability to access alternative sources of information to the established media? What implications do these new media have for states that seek to direct, if not control, the public’s access to information? What role, if any, should propaganda play in a liberal democracy? Using concepts, such as power, and theories of media effects, media performance and interpersonal communication, students will be encouraged to engage with these fundamental questions.
How will I learn on this module?
The learning and teaching strategy will employ a variety of methods that are appropriate for Level 6 students. Directed learning will take the form of taught lectures in which the Module Tutor will set out the main topics, perspectives and debates, thus providing a framework for the student’s independent learning. These will be augmented by student-led seminars – small-group sessions that draw upon the student’s reading, review the existing literature, survey the historical and contemporary debates, and encourage critical thinking.
How will I be supported academically on this module?
Via a module handbook with details of lectures, seminars, reading lists and assessment criteria; lecture PowerPoint slides made available on the e-learning portal; feedback during seminar sessions; opportunities to seek personalized support after lectures, seminars and/or specific office appointments.
What will I be expected to read on this module?
All modules at Northumbria include a range of reading materials that students are expected to engage with. Online reading lists (provided after enrolment) give you access to your reading material for your modules. The Library works in partnership with your module tutors to ensure you have access to the material that you need.
What will I be expected to achieve?
Knowledge & Understanding:
1. Understand and critically appraise the societal function of the media and propaganda.
2. Understand and critically appraise the impact of the media and propaganda on policy-makers, plus individuals, specific communities and society as a whole.
Intellectual / Professional skills & abilities:
3. Synthesize concepts and theories and apply these to historical and contemporary case studies.
Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
4. Appreciation of the value of critical thinking
How will I be assessed?
Summative assessment
Based upon one 3,500-word essay.
The essay will provide students with an opportunity to demonstrate the extent of their reading, evidence of independent learning and critical thinking. It will also test their ability to synthesis appropriate concepts and theories and apply these to historical and contemporary case studies.
Formative assessment
Generalized feedback will be provided to all students during a special seminar session that focuses upon the essay questions. Individual feedback will be available to students on demand.
Pre-requisite(s)
n/a
Co-requisite(s)
n/a
Module abstract
Please find details of this module in the other sections provided.
Course info
UCAS Code L2L2
Credits 20
Level of Study Undergraduate
Mode of Study 3 years Full Time or 4 years with a placement (sandwich)/study abroad
Department Social Sciences
Location City Campus, Northumbria University
City Newcastle
Start September 2025 or September 2026
All information is accurate at the time of sharing.
Full time Courses are primarily delivered via on-campus face to face learning but could include elements of online learning. Most courses run as planned and as promoted on our website and via our marketing materials, but if there are any substantial changes (as determined by the Competition and Markets Authority) to a course or there is the potential that course may be withdrawn, we will notify all affected applicants as soon as possible with advice and guidance regarding their options. It is also important to be aware that optional modules listed on course pages may be subject to change depending on uptake numbers each year.
Contact time is subject to increase or decrease in line with possible restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors if this is deemed necessary in future.
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