VA7042 - Practices of Cultural Management

What will I learn on this module?

In this module, you will consider approaches and methodologies that inform the practices of cultural management. You will consider different theories of practice including leadership and organisation and apply these to your own creative work now and in support of your future professional development in the creative and cultural sector. The emphasis throughout the module is on working relationships and how cultural managers of the future can develop their practice to respond to the complex challenges of our time.

You will identify and reflect on the unique skills, capabilities and understandings required to deal with such complexities. From public-sector supported organisations and institutions at one end of the scale to micro businesses and individual creative practitioners and artists at the other end, the environment in which these disparate activities take place is shaped by the political, social and economic environment, and it is the way that practitioners can respond to and work within this changing environment that you will interrogate. You will be encouraged and supported to consider your own skills development needs in this regard. CVs and professional development will be considered in support of your own career progression.

How will I learn on this module?

You will learn through a module framework of active engagement with academic theories of practice and cultural practitioners themselves.
This framework of learning will be supported by a process of self-development which will assist you in acquiring or enhancing the confidence and self-awareness required for being an effective cultural practitioner: whether an artist, entrepreneur or theatre director of gallery educator for example. The fundamentals of ‘success’ are examined to shape your perspective and personal journey through the module.

Management is seen as a process involving insight, intuition, creativity and risk-taking, as well as being a deliberately managed process, and this balance is sought through a mix of self- and skills-analysis.

How will I be supported academically on this module?

Your module tutor will play an active role in guiding you through module sessions, e-learning activities and one-to-one electronic and academic support as appropriate. Seminars, tutorials and guided and virtual visits will offer additional opportunities to identify and discuss issues and ask questions. Course materials will be made available on the relevant e-Learning Portal sites.

You can book tutorial sessions or telephone guidance sessions with the module tutor should you require any further clarification regarding the module.

At Department and Faculty level, the Student Administration and Support Centre (SASC) provides a place to ask questions (eg. regarding timetables, late submissions and personal extenuating cirrcumstances). SASC will refer you to the correct university service if it cannot directly help you.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at:
(Reading List service online guide for academic staff this containing contact details for the Reading List team –

What will I be expected to achieve?

Knowledge & Understanding:
1. Understanding of the cultural sector and the skills needed for effective management, enterprise and leadership within that
2. Identification and analysis of key theories, concepts and issues relevant to the sector

Intellectual/Progessional skills & abilities:

Ability to identify and communicate appropriate management theory, tools and skills for the cultural sector
4. Critical analysis of own management skills and developmental needs within the context of the cultural sector

Personal Values Attributes:
5. Sensitivity and awareness of cultural diversity and culturally diverse needs in a global context

How will I be assessed?

Formative assessment will be carried out throughout the seminar sessions where you will discuss literature, issues and themes; undertake problem-orientated tasks; and complete regular e-tivities relating to a wider range of issues pertinent to management in the cultural and creative industries. Peer and tutor feedback, and self-reflection, will encourage sensitivity, ethics and curiosity. Tasks will encorage the ability to communicate effectively and to present yourself in a professional manner. Formative assessment will also be carried out through the briefing and development sessions in relation to the summative assessment.

The summative assessment will be a 5000 word essay demonstrating your knowledge of management within the cultural and creative industries, and theories and issues relevant to the sector.





Module abstract

Please find details of this module in the other sections provided

Course info

Credits 30

Level of Study Postgraduate

Mode of Study 1 year full-time
1 other options available

Department Arts

Location City Campus, Northumbria University

City Newcastle

Start September 2024

Fee Information

Module Information

All information is accurate at the time of sharing. 

Full time Courses are primarily delivered via on-campus face to face learning but could include elements of online learning. Most courses run as planned and as promoted on our website and via our marketing materials, but if there are any substantial changes (as determined by the Competition and Markets Authority) to a course or there is the potential that course may be withdrawn, we will notify all affected applicants as soon as possible with advice and guidance regarding their options. It is also important to be aware that optional modules listed on course pages may be subject to change depending on uptake numbers each year.  

Contact time is subject to increase or decrease in line with possible restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors if this is deemed necessary in future.


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