What will I learn on this module?
This module aims to further your understanding of the media industry and its place in society. The module will encourage independent learning and production of original work. You will develop a variety of research skills for example, but not limited to, synthesising academic research for a generalist and/or specialist audience, primary researching using digital archives and interview techniques. You will also learn to analyse and critique contemporary writing, visual and digital media styles in order to develop your understanding of long-form feature production. You will be able to gather and produce feature articles akin to those found in contemporary media outlets.
How will I learn on this module?
You will learn through lectures, workshops and independent learning. You will be expected to complete a research-related activity each week, which will be discussed during the seminars. Seminars provide you with opportunities for further discussion of each week’s lecture topic and you will be expected to proactively contribute to each week’s discussion through presenting the fruits of your research task. Class participation is therefore highly encouraged.
How will I be supported academically on this module?
You will be supported in a variety of ways: the module tutor is available to discuss issues both during and outside scheduled teaching. Tutors can discuss issues during pre-determined Office Hours each week, and also via email. Additionally, information, teaching materials and other support is available through the Electronic Learning Portal system.
What will I be expected to read on this module?
All modules at Northumbria include a range of reading materials that students are expected to engage with. Online reading lists (provided after enrolment) give you access to your reading material for your modules. The Library works in partnership with your module tutors to ensure you have access to the material that you need.
What will I be expected to achieve?
Knowledge & Understanding:
• The ability to recognise, employ and utilise the major techniques of producing features in practice and in theory. (LO1)
• An understanding of feature audiences in various fields.(LO2)
Intellectual / Professional skills & abilities:
• Demonstrate an ability to undertake, with a level of independence, feature production work of a high quality. (LO3)
• Demonstrate how to find, research and produce stories for the appropriate market. (LO4)
Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
• Knowledge of legal, economic, ethical and regulatory controls on news production. (LO5
How will I be assessed?
FORMATIVE ASSESSMENT
To prepare you successfully to undertake the summative assessment(s) on this module, formative assessments will be set by the module team. These may take the form of in-class tasks or projects, developmental activities undertaken between classes, or learning exercises/activities set over a longer period. Feedback (written and/or oral) will be provided to help you learn from, reflect on, and develop in light of these formative assessments.
SUMMATIVE ASSESSMENTS
1. A portfolio of work such as a 1,500 word feature, associated infographics and complementary digital media work or equivalents (100%).LO 1-5
Pre-requisite(s)
N/A
Co-requisite(s)
N/A
Module abstract
This module aims to develop skills and a theoretical understanding of producing features for a learned public. You will learn how to produce content in written, visual and digital formats for a variety of disciplines, such as popular magazines and websites, including profiles and features and understand and utilise visuals within the context of the contemporary mediascape. You will learn to produce clear and concise material to professionally acceptable standards in an industry-style environment for both general magazines, websites and specialist publications. You will be assessed by the production of a portfolio of work demonstrating writing skills across a range of disciplines. This module prepares students for work placement at magazines, news outlets, and career paths into other areas of the cultural and creative industries.
Course info
UCAS Code P305
Credits 20
Level of Study Undergraduate
Mode of Study 3 years Full Time or 4 years with a placement (sandwich)/study abroad
Department Northumbria School of Design, Arts and Creative Industries, Arts
Location City Campus, Northumbria University
City Newcastle
Start September 2025 or September 2026
All information is accurate at the time of sharing.
Full time Courses are primarily delivered via on-campus face to face learning but could include elements of online learning. Most courses run as planned and as promoted on our website and via our marketing materials, but if there are any substantial changes (as determined by the Competition and Markets Authority) to a course or there is the potential that course may be withdrawn, we will notify all affected applicants as soon as possible with advice and guidance regarding their options. It is also important to be aware that optional modules listed on course pages may be subject to change depending on uptake numbers each year.
Contact time is subject to increase or decrease in line with possible restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors if this is deemed necessary in future.
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