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Marketing Operations and Systems

The Department of Marketing, Operations and Systems consists of around 65 international and diverse academic staff. The department encompasses all of our work in Marketing, Operations Management, Tourism, Events, and Hospitality Management, Logistics, Supply Chain Management, Information Management, and Digital Business.

As a department we research a wide range of areas, including decision-making strategies & analytics, global operations and supply chain, counterfeit products, brand consumption, social media and digital marketing.

Overview of Department

In today’s world of ubiquitous digital disruption and changing attitudes towards life and work, future business leaders should be equipped with the knowledge and tools to keep up with a fast changing business environment and increasingly digitised business models. The Marketing, Operations, and Systems Department aims to be at the forefront of this through the creation of world class research that will redefine how businesses should operate in tomorrow’s world. Virtually every business on the planet tries to exploit or deal with digital transformation. By putting ourselves at the heart of this, the Marketing, Operations, and Systems Department will ensure that it remains hyper-relevant through building research expertise that matches the pace of ever-evolving business methods, techniques, models and strategies relating to the external markets and supply chains and internally to business operations.

We are not only a main player in the creation of this knowledge and exchanging it with businesses, but also in embedding this knowledge and new business tools in our programmes and curricula using a combination of enquiry-based experiential learning, real-time scenario case studies (rather than lessons in how to tackle the business problems of the past), and technology enabled learning.

Additionally, in an increasingly technological world and with the advancement of communication and transportation means, the future for tourism is bright as a growing social phenomenon, human activity, and business. While the world moves more towards an experience economy, Tourism (including Hospitality and Events) remains a people-intensive service industry that provides real (as opposed to virtual) experience to an increasing demand. This means continuing demand on workforce and, therefore, on programmes in this field. It’s very rarely in service industries that the human element could be replaced by technological solutions.

Technological advancement can complement the provision of service, through enhanced information-based decision-making, supporting its marketing, supply chain management and internal operations. This is something the Marketing, Operations, and Systems Department acknowledges and always aims to contribute to through innovative research and high quality education.

Study

Do you want to study contemporary business subjects like modern marketing strategies and techniques? Do you want to learn how companies plan their social media advertising? Do you want know how to develop sustainable supply chains using the latest technology? The MOS Department offers a range of undergraduate, postgraduate and doctoral degrees that cover all these subjects as well as other areas of Marketing, operations, analytics, supply chain, tourism, events and hospitality management. We provide our degrees at our Newcastle campus and some in London, Amsterdam and through transnational educational partners across the world.

In addition to Newcastle Business School accreditation by the Association to Advance Collegiate Schools of Business (AACSB), many of our courses have additional professional and academic course level accreditations.

Undergraduate degrees

As one of tomorrow’s business leaders, our courses will inspire you to achieve excellence and encourage you to develop skills and knowledge essential for 21st century business, in what is a rapidly changing and challenging environment. Many of our courses are accredited by the relevant professional body. Additionally, all of the below three or four-year undergraduate courses have EPAS accreditation from the European Foundation for Management Development (EFMD).

Our suites of undergraduate courses include:

  • Specialist professionally recognised four-year courses with a compulsory placement or study abroad year:

Masters degrees

We offer a range of Masters degrees which are designed to extend the career path of our students, broaden their understanding of the business world, and allow them to specialise and pursue their career to the highest level. Our Masters give our students the opportunity to take either one-year Masters or two-year Masters with advanced practice or study abroad in the second year. Our Masters courses include:

In addition to our AACSB accreditations, most of the above Masters courses are recognised by one or more relevant professional body such as the Chartered Institute of Marketing (CIM), the Institute of Direct and Digital Marketing (IDM), and the Chartered Institute of Purchasing and Supply (CIPS).

Doctoral degrees

Doctoral degrees including PhD and DBA (Doctorate in Business Administration) are available under the supervision of our highly qualified academics. Many of our staff are research-active academics as demonstrated in our latest REF assessment, and are experienced doctoral supervisors. We offer an exemplary experience to doctoral candidates including research training and the opportunity to take teaching experience.

Research

Research in the Department of Marketing, Operations and Systems addresses a range of contemporary areas. These include forecasting support systems, judgement & decision making, behavioural operations research, sustainable supply chain management, social media and digital marketing, online consumer behaviour, socially inclusive marketing, consumption behaviour of brands, service failure recovery strategies, and societal impacts of technology use among others. Many members of our strong team work actively together in one or more of our Research Interest Groups (RIGs): Behaviour, Brand and Digital Insights, Blockchain, Cryptocurrencies and FinTech, Decisions & Analytics, Global Operations and Supply Chain Competitiveness.

Members of the team in the MOS department publish their research in world class journals and work closely with businesses to put their research and knowledge into business practice. Across the Newcastle Business School, over 40% of our published research and 60% of our impact case studies have been assessed as internationally excellent or world leading in the last Research Excellence Framework.

Knowledge Exchange

We believe we have a role to play in working with and supporting our region, nation, and the business world. We are proud of our track record of working with businesses, authorities, and charitable organisations on knowledge exchange projects.

We continue to actively seek opportunities to further our collaborations at local, national and international levels. We have the expertise and capacity to provide the highest level of business consultancy, advice, training, and CPD courses on digital and social media marketing, campaign analytics, supply chain management, quality management, and more.

Additionally, during their time with us, we provide our students with numerous opportunities to engage with businesses across all areas. Within Newcastle Business School, students have the opportunity to work within the Business Clinic with a range of regional and national businesses and organisations to address real life business issues and problems, and help to these businesses to develop and grow.

International

Our orientation is international in everything we do. For example, our Business programmes at undergraduate and postgraduate levels have a truly global focus. Similarly, our research on global supply chain, forecasting and decision making, global marketing, and digital business models sets regions and firms in their international contexts. Our student body is made up of people from all over the world as well as from the UK, which allows us to provide a local to global and global to local experience for all stakeholders. Furthermore, our research is published in the very best international scholarly journals which enhances our global reach and reputation.

The Department of Marketing, Operations and Systems in particular has a strong international reach and global partnerships, offering career-enhancing opportunities for students and international research collaborations for our staff. We have operations and programmes in the UK, Amsterdam, Hong Kong, and Singapore.

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