SM9727 - Creative Industry Business Start-up

You will learn through Lectures and workshops which are in the form of action learning sets and through your own experience of developing your venture. The lectures will provide you with an introduction to the theoretical topics which will enable you to develop your venture. The action learning sets are small group workshops which allows you and your peers to work through the challenges and complexities of running a venture and becoming an entrepreneur. These action learning sets allow you to use your venture to decide which are the most relevant topics for your learning, and allow you to practise these topics which will develop your learning further.

Support will be provided to you by a member of academic staff leading the module with subject specialists contributing to the topics

Support will include you being assigned a facilitator who is an academic member of staff with expertise in business start-up. This facilitator will provide you with feedback throughout your time on the module.

The module is supported by a Teaching and Learning Plan which outlines the weekly sessions as well as providing guidance on the tutor-guided independent learning and suggestions for the student independent learning. The eLp will be used as a resource for lecture and seminar materials as well as serving as a communication hub for relevant course information, assessment submission and discussion boards.
You will be provided with a specialist electronic reading list that comprises of various materials including reports, book chapters and journal article that showcases the application of a variety of subject materials.

All modules at Northumbria include a range of reading materials that students are expected to engage with. Online reading lists (provided after enrolment) give you access to your reading material for your modules. The Library works in partnership with your module tutors to ensure you have access to the material that you need.

Knowledge & Understanding:
• Demonstrate your understanding of sales and marketing processes within the context of new venture development. (MLO1)

Intellectual / Professional skills & abilities:
• Demonstrate the ability to apply sales and marketing processes to your own venture and evaluate the impact. (MLO2)

• Evaluate critically the appropriateness of different approaches to solving problems and propose solutions to problems arising from developing your own venture. (MLO3)

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
• Value curiosity, collaboration and analysis as keystones in the creation of new knowledge and practice necessary for an entrepreneurial career. (MLO4)

Formative assessment (MLO1,2,3,4)
You will be required to run your own action learning group session either individually or in a small group.

You will be required to report on your business activity.

You will receive feedback on the above through your action learning sets.


Summative assessment

You will be assessed through:
A video pitch on your marketing and sales plan. You will need to develop a plan which is presented as a 5 minute video pitch.
20% of the module (MLO1,2,3,4)

An individual 3000 word portfolio worth 80% of the module.
This assignment in is two parts;
• First you will need to critically analyse how you have developed a marketing and sales process in order to develop your venture.
• Second you will include a reflective piece on the development of your entrepreneurial capabilities in doing the former.

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We have designed this module to prepare you to develop your own venture and use it as a practical application for your entrepreneurial learning. The module will focus on how engaging in sales and marketing can provide opportunities for you to develop your own entrepreneurial capabilities as well developing and sustaining your venture.

Through the action learning set you and your peers will work together on the challenges and complexities of developing a venture and becoming an entrepreneur. Using this method of learning allows you to direct and tailor your learning to enable a more transformative experience. Through this transformative experience you will be supported through specialist support from academic staff who have experience is business start-up.