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Ideally situated in the 5th best student city in the UK (QS Best Student Cities 2026), Northumbria University is a UK Top 40 University (Complete University Guide 2026) with a diverse community of 34,500 students from over 140 countries.
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Northumbria is a research-rich, business-focused, professional university with a global reputation for academic quality. We conduct ground-breaking research that is responsive to the science & technology, health & well being, economic and social and arts & cultural needs for the communities
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Northumbria University is renowned for the calibre of its business-ready graduates. Our alumni network has over 253,000 graduates based in 178 countries worldwide in a range of sectors, our alumni are making a real impact on the world.
Our AlumniThis project is one of six funded through UK Research and Innovation’s (UKRI) Fund for International Collaboration (FIC) in a joint UK-Japan initiative. The Economic and Social Research Council (ESRC) and the Arts and Humanities Research Council (AHRC), both part of UKRI, contributed £2.4m via FIC, while the Japanese Science and Technology Agency (JST) contributed ¥180m.
Dr Diana Miranda (Co-Investigator, Northumbria University) will be collaborating with different institutions in the UK (Bangor University and University of Edinburgh) and Japan (Ritsumeikan Asia Pacific University, Meiji University and Chuo University). The UK team is led by Prof. Andrew McStay, with Prof. Vian Bakir, Dr. Lachlan Urquhart and Dr Diana Miranda as Co-Investigators. The Japan team is led by Prof. Peter Mantello, with Dr. Hiromi Tanaka, Prof. Nader Ghotbi, and Prof. Hiroshi Miyashita as Co-Investigators.
This project aims to explore how to live well with technologies that sense, profile, learn and interact with people’s feelings, emotions and moods. Funded by the UKRI-JST Joint Call on Artificial Intelligence (AI) and Society, this project explores the impacts of emotion sensing technologies in cross-cultural (UK/Japan) commercial, security, and civic contexts. What are the societal, cultural, ethical implications of these technologies? How do citizens feel about the emergence of Emotional AI (EAI) in our cities? The project expects to influence EAI policy discourse and set up an online think tank to provide ethical advice to governments, industry, and other stakeholders.
Find out more on the project's website
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