Leonie Woolf

What was it about Northumbria that made you decide to study here?

I noticed that Northumbria Interior Design places a strong emphasis on creating connections in the industry and preparing their students for professional practice. During my initial visit to the studio for my interview, I observed a diverse range of projects and briefs that would enable me to design a variety of spaces, helping me to explore and develop my passion for design. I also believe that Newcastle is a beautiful and ideal place to live and study, allowing me to discover my independence. It offers the vibrant energy of a bustling city while maintaining a strong sense of community.

What impressed you most about our academic staff?

The staff's consistent level of care for the students was always evident. They showed a natural passion and interest in the students and made efforts to create a sense of community within the course. This made the space feel open for conversation and discussion for everyone.

How connected was your course with industry?

One of the main factors that led me to choose this course was its strong connections to the industry. Over the three years, we had several presentations and visits from professionals in the design industry. I particularly appreciated when former graduates came to speak to us about their current careers. This not only motivated current students, but also helped in building a robust alumni network within the industry.

How did studying at Northumbria help you achieve your career goals/give your career an edge?

The tutors on the course assigned projects that pushed us to impress potential employers, like revamping our resumes and making a video to share with them. These projects focusing on employability were just as vital as the rest of our coursework. Without this push, I don't think I would have been as proactive in reaching out to potential employers, and in the end, I may not have ended up where I am today as these briefs allowed me to stand out.

What was the best thing about your course?

The sense of community on the course and the celebration of student strengths. For instance, I found that I communicate best through hand sketches. The course not only encouraged this but also celebrated it, and it ultimately became a valuable tool for my final major project. The course respects each student's design style and individual taste rather than trying to change it, which was empowering.

What aspects of your degree course best prepared you for the transition from a student to a professional designer? 

Talks on professional practice and conversations with people in the industry provided us with valuable insights. Giving students a high level of feedback on their work helped them understand the expectations and quality of work you should produce in industry.

What has been your biggest achievement since graduation? 

Since graduating, my biggest achievement has been landing the job I currently have. Not only was it a place I was determined to work at, but the role itself has given me the opportunity to work on great projects, such as END Milan and a new Evisu store that opened in Tokyo.

What aspect of the profession do you feel you do best / most enjoy?

The conceptual thinking and drawing are the areas I enjoy most, you can play around with idea and not get bogged down by constraints.

How have your projects varied in scale and size in industry?

The projects I have done have varied in scale between each new project the scale and size of them have varied vastly, I have worked on a large hotel all the way down to a contemporary pop-up space.

If you had to give a young designer one piece of advice what would it be?

Don’t copy everything you see, know when/what to take inspiration from but make your ideas ownable and unique. Don’t let comparison distract you, focus on your own ideas and feel confident in them. Feel confident enough to show something rough, sketchy and playful. Help your peers out, the karma comes back around, it’s how you build relationships and healthy discussions! And lastly, save and folder your files! For your own sake.