MI6017 - Professional Practice 3

As a Level 6 student you will further develop skills in fluent communication and be expected to organise your own time. The module will be delivered through a combination of lectures and seminars delivering the considerations of film finance, media marketing, distribution and exhibition and the relevant aspects of media law. The lectures will enable the tutor to discuss the key dynamics of film finance and media marketing practice in an in-depth manner. The seminars will be structured to reflect the core issues and themes of the module. The tutor will frame the content of each seminar and outline the aim and outcomes. All lecture materials, seminar guidelines and module information will be placed on the eLearning Portal. Outside of the taught sessions, you will be expected to engage with module-relevant reading in preparation for the sessions. An electronic reading list is supplied via the e-Learning Portal, which will guide you towards appropriate resources, although you are encouraged to explore the wider library catalogue to engage with additional sources too. During your independent working time, it is also expected that you will apply the ideas raised in the reading and the taught content to film examples of your own choosing (reflecting your individual interests), and to your own practice.

This module provides three forms of support – both from the tutor, from your fellow students and from online resources such as the eLearning Portal. The tutor provides extensive support through formative feedback, especially in seminars. The tutor is also available during published Tutorial and Feedback hours on a weekly timetable to take individual queries on a drop-in basis. Tutors will also respond to emails, from you, to help with any questions or issues. You will be supported by the module lead; they will introduce the module at the start of the semester and offer advice and guidance throughout. Your learning is mapped out via documentation on Blackboard Ultra, the Northumbria University online electronic learning portal; this is accessible online on and off campus. The e-Learning Portal will include guidance notes and key dates to help you organise and plan your time. It will also include teaching materials, announcements and updates, and detailed information on assessment. Summative assignments will receive written feedback within 20 working days of assignment submission. Every tutor has set weekly feedback and tutorial drop in hours, wherein you can seek advice on your academic progress. Where appropriate you may also be directed to engage with our Skills Plus or other resources offered through the University Student Support Services such as Dyslexia Support. Guidance tutorials also provide opportunities for students to discuss, in confidence, their academic progress on the programme.

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

Knowledge & Understanding:

1. Understand the key aspects to market your film and/or yourself through a press pack and website.

2. Demonstrate an understanding of the role of film festivals and film organisations in developing a career.

Intellectual / Professional skills & abilities:

3. Evidence creativity and imagination in the deployment of your marketing material, with appropriate use and understanding of websites.

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):

4. Show awareness of the cultural differences between traditional and new finance, online screening and film festivals.

Formative assessment is by verbal feedback on draft submission of portfolios and the case studies.

Summative assessments will test skills of organisation, communication, research, critical engagement, and practice and will be focused on the analysis of key issues arising from the syllabus. You will be assessed by producing an individual marketing portfolio that will be equivalent to 2,000 words, containing a press book, a website, an invite to a screening, a gift, website screenshots, evidence of joining a film organisation for newsletters and Twitter accounts. An evaluation of 1,000 words will be included as part of your submission. This will discuss a festival strategy and a funding strategy in a critical and analytical way, with references and a bibliography. The marketing portfolio is targeted towards the promotion of your own final year work (film production or screenplay) or yourself as a filmmaker or craftsperson (e.g. cinematographer, sound designer etc).
The portfolio will address all of the MLOs.

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The Professional Practice 3 module introduces you to media marketing, distribution, exhibition and financing the development and production of films. The module includes a basic understanding of financial agreements and their importance in the funding of films.

The module introduces you to the notion and practices of media marketing by creating a marketing portfolio for an actual project or projects that you are associated with or yourself as a craftsperson. It will show you the various approaches and contexts of distribution with regard to both traditional forms and the potential for online exhibition.

The module also introduces you to various forms of film finance available both in the UK and the rest of the world. It also delivers an overview of the legal issues with the development and production of film.