FA6003 - Final Major Project: Realisation

What will I learn on this module?

Final Major Project: REALISATION enables you to consolidate and extend your intellectual and creative skills through a self-directed final major project. Applying research generated in your Semester 1 modules, you will design, make and promote your concept through garments, collections, products and publications. Your skills will be applied to promoting your concept using a wide range of visual media from print to photography and film. This work will be underpinned by an understanding of your practice within a cultural and commercial context, enhanced with specialist practical skills and evidenced through the creation of your individual design portfolio. This Final Major Project enables the synthesis of acquired knowledge, skills and expertise into a body of work encouraging you to relate your personal practice to contemporary society, culture and commerce. This comprehensive body of work will culminate in a final presentation..

Using your creative, contextual and market research generated in Semester 1, you will produce a Marketing Plan which justifies, documents and evaluates the work of your Final Major Project. This report offers an objective account of the design process, a validation of the proposed design solution and an understanding of the fashion marketing planning process applied to a real fashion-marketing scenario.

The specialist skills selected in Semester 1 will continue to support the individual nature of your concept proposal, giving you the opportunity to further develop your ideas and proficiencies towards your FMP outcomes.

You will create a professional portfolio of design, illustration, photography, graphic promotion and brand development. Guidance is provided in building a personal portfolio through independent research and analysis of contemporary fashion design development to specific product area, illustration and media techniques and style. Industry-facing collaborations, competitions and Final Major Project work are compiled with the aim of presenting you as a creative designer who is able to visually communicate concepts and final designs to a highly professional standard.

How will I learn on this module?

Northumbria X-Studio (Extended Studio):

Learning and teaching strategies on Fashion Design & Marketing encourage you to acquire a flexible and imaginative approach to creative problem solving through enquiry-based learning. You will become an active participant in your learning, integrating creative practice with academic and intellectual skills.

The School of Design operates an extended studio approach (X-Studio) that embraces our physical studios and making workshops as well as our virtual spaces to create a flexible and rich environment that is responsive to our learners’ needs.

This dedicated approach has been developed over many years of continuous teaching innovation, research and industry collaboration. It has created a supportive extended studio culture that encourages our students to learn flexibly, dynamically blending their learning and University experience between physical and digital interactions both in real-time and online at their own pace.

We believe that this extended studio culture not only helps our students to become more confident autonomous learners but also prepares them for a dynamic design industry in which an extended studio philosophy is current practice.

Project-based learning will equip you with a creative approach to the progressively interrelated nature of practical and intellectual skills. Hands-on participation will enable you to display evidence of creative thinking through the making and communication of design concepts/artefacts that have a purposeful outcome. There is focus on the acquisition of technical skills and the use of materials and processes in identifying and solving problems. The studio and workshop environment are integral to this approach where it supports a creative collaborative community, and collegial exchange. This can be both a physical and virtual activity. The teaching and learning strategies emphasises creativity and experiential enquiry, enabling active participation in observation, recording and making through design practice

Traditional, new and emerging technologies are used both in the delivery, observation and realisation of outcomes. Marketing and contextual studies enhance knowledge and insight into your personal practice within a social, moral, ethical and commercial setting. The module prepares you for employment by providing the opportunity to gain specialist skills, professional attributes and entrepreneurial capabilities.

How will I be supported academically on this module?

The Fashion Design and Marketing Programme aims to support you academically by encouraging a collegiate, friendly and creative culture.
Students experience a range of teaching, learning and assessment methods and course work which is largely project-based. Modules are delivered through a combination of lecture, supported group tutorials, studio activity, practical demonstrations, studio teaching, guided and independent learning. Practical skills are delivered through workshop activities. Project briefs are normally introduced via a briefing session, where the task is fully explained and explored by both staff and students. Studio tutorials with module tutors provide advice on the direction of your work and whether you are meeting Module Learning Outcomes, these normally take place during timetabled sessions, and will help you to progress your ideas. The School of Design provides a wide range of specialist subject expertise though a dedicated Technical Support Team providing technical instruction and demonstrations supporting the academic programmes in Design. This learning can happen in both the Design School and the VLE.

Additional support is offered through;

• Opportunity to collaborate with industry and regional, national and international external partners extend the practical study of the subject area within an industrial context. They are also designed to support student confidence in their ability to handle professional practice within the creative industries
• Additional study skills materials and workshops are available through Skills Plus at http://nuweb2.northumbria.ac.uk/library/skillsplus/topics.html?l3-0.
• Students are expected to maintain a project plan and are encouraged to take responsibility for their own learning
• English language support is provided for international students
• University student services offer specialist support e.g. financial, disability, mental health, international student support etc.
• eLP includes all relevant documentation e.g. module guides, lecture material, reading lists together with discussion boards and notices
• Visiting professionals support relevant and current practice

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:

1. Analyse your findings from your research material and apply critical analysis to the process of writing your Marketing Plan.

2. Display evidence of your critical, experimental and/or innovative thinking by conceiving solutions which have relevance in cultural, aesthetic, technical and commercial contexts evidenced through the design process, final product/outcome and portfolio.

Intellectual / Professional skills & abilities:
3. Apply business and enterprise strategy to personal practice as evidenced through a written and illustrated Marketing Plan.

4. Effectively use a wide range of media and advanced technical drawing/illustration techniques to accurately communicate concepts and solutions as evidenced through the fashion design portfolio.

5. Demonstrate sophisticated skill in the creation of prototypes/design solutions to highly creative standards.

6. Effectively present creative and complex design solutions to professional standards as evidenced through development and realisation of final product/outcome and portfolio.

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):

7. Show enterprise and entrepreneurship in addressing opportunities and challenges.

8. Engage autonomously in your studies, requiring minimal supervision to achieve outcomes.

9. Show an understanding of professional and responsible design in the context of your practice as evidenced through the final major project.

How will I be assessed?

Assessment will be conducted through;

Formative feedback
Formative feedback received from tutors and peers during studio and workshop engagement.

Formal formative feedback
Formal formative tutorials will provide feedback and informally record academic progress.

Summative assessment
By collecting a variety of evidence/outputs from the learner via multiple dimensions (coursework, observations, presentations, etc.) Tutors will assess the learner’s overall performance holistically with a (single grade/ single grade in multiple components).

Additional forms of assessment practice may take place within projects in the form of peer assessment/ self-assessment which may contribute to the overall module outcome.

Assessment Points:
Formal Formative Assessment: Week 6.
Summative assessment:
• FMP Exploration
• Portfolio
• Marketing Plan





Module abstract

Please find details of this module in the other sections provided.

Course info

UCAS Code W231

Credits 60

Level of Study Undergraduate

Mode of Study 4 years with placement

Department Northumbria School of Design

Location City Campus, Northumbria University

City Newcastle

Start September 2024 or September 2025

Fee Information

Module Information

All information is accurate at the time of sharing. 

Full time Courses are primarily delivered via on-campus face to face learning but could include elements of online learning. Most courses run as planned and as promoted on our website and via our marketing materials, but if there are any substantial changes (as determined by the Competition and Markets Authority) to a course or there is the potential that course may be withdrawn, we will notify all affected applicants as soon as possible with advice and guidance regarding their options. It is also important to be aware that optional modules listed on course pages may be subject to change depending on uptake numbers each year.  

Contact time is subject to increase or decrease in line with possible restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors if this is deemed necessary in future.


Your Learning Experience

Find out about our distinctive approach at 

Admissions Terms and Conditions

Fees and Funding

Admissions Policy

Admissions Complaints Policy