FA5019 - Fashion Editorial

Learning and teaching strategies on Fashion Communication encourage you to acquire a flexible and imaginative approach to problem solving through enquiry-based learning. You will become an active participant in your learning, integrating creative practice with academic and intellectual skills.
The extended studio (X-Studio) environment is integral to this process, encouraging individual intellectual freedom and a creative collaborative community. The X-Studio embraces our physical studios and making workshops as well as our virtual spaces to create a flexible and rich environment that is responsive to your learning needs.
This dedicated approach has been developed over many years of continuous teaching innovation, research and industry collaboration. It has created a supportive extended studio culture that encourages you to learn flexibly, dynamically blending your learning and University experience between physical and digital interactions both in real-time and online at your own pace.

This extended studio culture not only helps you to become a more confident autonomous learner but also prepares you for a dynamic design industry in which an extended studio philosophy is current practice.

Lecturers with industry experience and supporting research will guide you through the module, developing your understanding of professional standards and practice. Guest speakers from the fashion and media industries, including editors, photographers and stylists, will help you situate your own work in a professional context.

You are encouraged to advance your visual literacy and to be aware of current issues and debates. Working in groups, you learn to be flexible and collaborative, to identify and redefine problems in a creative way and focus on solutions that are both relevant and empathetic.

Traditional, new and emerging technologies are used both in the delivery and realisation of outcomes, and you will learn to present your work and ideas using a range of media and communication tools to a variety of audiences in different situations. You will create digital portfolios and presentations, as well as image-based/multimedia submissions.

• At the beginning of your programme you will be allocated a Guidance Tutor who will be able to provide advice and support in relation to your academic, personal and professional development. Formal guidance tutorials will allow you to reflect on what you have achieved and identify your strengths and weaknesses
• Tutorials with lecturers provide advice on the direction of your work and whether you are meeting Module Learning Outcomes. These will be timetabled, and will help you to progress your ideas.
• Project briefs are introduced via briefing sessions, where the task is fully explored by both staff and students
• Live projects with industry and regional, national and international external partners extend the practical study of the subject area within an industrial context, where possible. They are also designed to support student confidence in their ability to handle professional practice within the creative industries
• Students experience a range of teaching, learning and assessment methods and course work is largely project based
• Modules are delivered through a combination of delivery modes, with guided and independent learning
• Additional study skills materials and workshops are available through Skills Plus at https://library.northumbria.ac.uk/skillsplus/ and Linkedin Learning
• Students are expected to maintain a project plan and are encouraged to take responsibility for their own learning
• English language support is provided for international students
• Student Central provide specialist support with personal issues including; DSSR (Disabled Student Support Recommendations) statements; PECs (Personal Extenuating Circumstances) and LAs (Late Approved submission) processes.
• University student services offer specialist support e.g. financial, disability, mental health, international student support etc.
• eLP includes all relevant documentation and learning material, e.g. module briefs, lecture content, video demonstrations, reading lists and weekly tasks, together with meeting spaces, discussion boards and notices
• Visiting professionals support relevant and current practice where possible

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

Knowledge & Understanding:
1. Show a detailed understanding of editorial methods and principles through the creation of a journalistic portfolio.

2. Demonstrate through your creative photography outputs, your advanced understanding of functional, psychological and aesthetic principles of Fashion Communication practice.

Intellectual / Professional skills & abilities:
3. Link your knowledge and understanding to display a confident and sophisticated application of multi-media processes to the realisation of Fashion Communication.

4. Produce and communicate a professional fashion communication output with distinguishable skill, application and presentation.

Personal Values Attributes
5. Demonstrate your ability to take greater responsibility for your own learning, evidencing a decreasing reliance on supervision to achieve outcomes.

Assessment will be conducted through;

Summative assessment
Photographic portfolio containing a series of photoshoots relating to a particular topic, plus research file (2, 4) 50%

Journalism portfolio containing print-ready and multimedia articles relating to a particular topic (1, 3) 50%

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This module will provide you with the opportunity to develop your understanding of the multimedia fashion editorial landscape and requires you to engage with contemporary contextual issues and agendas currently debated in the fashion industry. It supports you in developing critical analysis and writing skills, progressing practical software and photographic skills and producing 2D/3D fashion visual and written content for a specific audience and with a social agenda. You will create an impactful fashion editorial output that illustrates your critical thinking, professional editorial skills and understanding of multimedia fashion content. Formative feedback is given through a series of activities, practical exercises and tutorials with peers and tutors, and summative assessment upon submission. Altogether, this module will teach you professional editorial practices and support you in creating editorial outputs that evidence your fashion communication skills, essential for applying for industry work placements.