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What will I learn on this module?
The module gives you the opportunity to research, conceptualise and realise a self-determined Industrial Design project, building on the skills, knowledge and understanding that you have developed over the previous three years of the programme.
You will undertake in-depth research on a subject area of your own choosing, using a range of methodologies to explore markets and intended audiences.
Your project will be realised through final outcomes that support your goals as future professionals and will be supported by a visually rich and varied range of supporting work. The project may be based upon earlier exploration of a topic undertaken in Semester 1 as part of Final Major Project – Part I, in which case it will greatly expand the scope and depth of exploration in support of a fully resolved and well-executed design.
Your Major Project outcomes will be determined by your career goals and ambitions, and agreed through regular supervision, formative critiques and presentations, studio sessions, personal project plans and peer discussions. Your contact with tutors and peers may be in person on campus or through online sessions. You are encouraged to demonstrate an experimental and open-minded approach, while considering the requirements of your chosen target audience.
Fundamental to success on this module is an iterative approach which requires the constant testing, evaluation and refinement of your ideas. A key part of your design practice is to relate your own values and theoretical understanding to the developing design work. You will be expected to develop a reflective approach to your practice as a designer which you will evidence through an illustrated report to accompany the final deliverables. As part of this, you will show the relevance and validity of your project to your intended audience by seeking out and responding to the input of possible stakeholders, experts and external collaborators (as appropriate to your project).
How will I learn on this module?
Learning and teaching strategies on design for Industry encourage you to acquire a flexible and imaginative approach to problem solving through enquiry-based learning. You will become an active participant in your learning, integrating design practice with academic and intellectual skills.
The studio environment (both the physical studio and its virtual equivalent) is integral to this process, encouraging individual intellectual freedom and a creative collaborative community. Hands-on participation and the exploration of theories, concepts and processes enable you to display evidence of creative thinking through the exploration and communication of strategies whilst refining your project brief. This type of experiential activity engages you in self-initiated research, encouraging independent judgement and critical self-awareness.
You are encouraged to advance your visual literacy and explore current issues and debates. Working individually and in peer groups, you learn to be flexible and collaborative, to identify and redefine problems in a creative way and focus on solutions that are both relevant and empathetic. Traditional, new and emerging technologies are used both in the delivery and realisation of outcomes, and you will learn to present your work and ideas to a variety to peers, tutorial staff and external collaborators.
The module will be delivered using a combination of lecture, tutorial and critiques (either on campus or via online platforms). Most of your time will be spent in directed design practice and independent learning.
How will I be supported academically on this module?
• Opportunity to collaborate with industry and regional, national and international external partners extend the practical study of the subject area within an industrial context. They are also designed to support student confidence in their ability to handle professional practice within the creative industries
• Students experience a range of teaching, learning and assessment methods and course work is largely project based
• Modules are delivered through a combination of lecture supported group tutorials and studio activity, practical demonstrations, studio teaching, guided and independent learning. Delivery is likely to adopt a ‘blended’ approach using on-campus teaching and activity as well as support via online media (virtual learning environment). Practical skills are delivered through workshop activities
• Additional study skills materials and workshops are available through Skills Plus at http://nuweb2.northumbria.ac.uk/library/skillsplus/topics.html?l3-0.
• Students are expected to maintain a project plan and are encouraged to take responsibility for their own learning
• English language support is provided for international students
• University student services offer specialist support e.g. financial, disability, mental health, international student support etc.
• eLP includes all relevant documentation e.g. module guides, lecture material, reading lists together with discussion boards and notices
• Visiting professionals support relevant and current practice
What will I be expected to read on this module?
All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)
What will I be expected to achieve?
Knowledge & Understanding:
MK6.3 - Evidence how your project is informed by, and responds to, wider issues such as cultural, aesthetic, technical and commercial contexts.
MK6.4 - Articulate how your ideas are relevant, original and justified in relation to a contemporary design challenge or opportunity.
MK6.5 – Demonstrate an in-depth understanding of the detail and nuance required to give your project credibility and originality.
Intellectual / Professional skills & abilities:
MI6.3 - Show a process of creative experimentation, iteration and on-going evaluation in order to develop and refine your design propositions.
MI6.4 - Select, experiment with and make appropriate use of materials, processes and technologies as relevant to your project.
MI6.5 - Demonstrate a high degree of proficiency and attention to detail in the realisation of design outputs.
Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
MP6.3 - Show an awareness of contemporary design practice, your place within the discipline and how your work contributes to your career ambitions.
MP6.4 - Demonstrate how you have applied social and personal values to your work, showing an awareness of the social, environmental and ethical implications of your design choices.
MP6.5 - Show how you have sought and responded to external input including from relevant experts, users or other stakeholders.
MP6.6 – Show maturity in the handling of your project, using resourcefulness, independence and curiosity to drive your project to completion.
How will I be assessed?
Formative feedback received from peer tutors and peers during studio and workshop engagement. External collaboration will inform strategy and direction to project activity.
Formal formative feedback
Formal formative tutorials and Interim sessions will provide feedback and informally record academic progress.
Summative assessment
Summative assessment will be used for grading of the final submissions and will be formally recorded and will be based upon final presentation material. The material is likely to consist of a range of designed outputs or media, including models, prototypes, graphics, videos, animations.
The final presentation materials will account for 70% of the marks available under this module.
You will also submit an illustrated, written report which documents your research planning & execution; your decision-making; and reflection upon your practice and the outcomes. The report should also evidence how you have sought critique and validation as appropriate to your chosen topic and intended audience. The report will be largely visual in nature but supported by written commentary and annotation (4000 words max).
The report will account for 30% of the marks for this module.
Pre-requisite(s)
DE6012 - Final Major Project - Part I
Co-requisite(s)
N/A
Module abstract
This module represents the culmination of your design studies, offering the opportunity to showcase your skills and knowledge through a self-directed design project. The Final Major Project requires you to develop and address a brief around a topic of your own choosing. As such, it enables you to display and deepen your design skills and knowledge, and to evidence this through a project which builds upon your own aptitudes and interests. The project is likely to feature prominently in your portfolio and is likely to be shown to the wider world through graduate exhibitions. The project should significantly enhance your prospects for employment and may be tailored to promote your prospects within a particular career path.
The work undertaken for this module will show how your practical skills and knowledge (including design theory) combine in a project which evidences conceptual rigour developed through a critical and reflective approach to design.
Course info
UCAS Code W240
Credits 60
Level of Study Undergraduate
Mode of Study 4 years with a placement (sandwich)/study abroad
Department Northumbria School of Design
Location City Campus, Northumbria University
City Newcastle
Full time Courses starting in 2023 are primarily delivered via on-campus face to face learning but may include elements of online learning. We continue to monitor government and local authority guidance in relation to Covid-19 and we are ready and able to flex accordingly to ensure the health and safety of our students and staff.
Contact time is subject to increase or decrease in line with additional restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors, potentially to a full online offer, should further restrictions be deemed necessary in future. Our online activity will be delivered through Blackboard Ultra, enabling collaboration, connection and engagement with materials and people.
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We continuously review and improve course content in consultation with our students and employers. To make sure we can inform you of any changes to your course register for updates on the course page.
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