AT7016 - Global and Transnational Business

What will I learn on this module?

This module examines worldwide integration of economic, political, and socio-cultural aspects of business in order to explore and understand the impact of globalisation on countries, organizations, and individuals. You will develop a world-view of the global marketplace. You will learn how knowledge and understanding of the global environment affect business functions. Special consideration is given to key issues in ethics, global social responsibility and technology. You will also gain essential knowledge of international business management and will learn how to evaluate challenges of organisational functioning in the global economy. You will be engaged in the analysis of the wider impact of individual and organisational decision making with respect to the business environments in major world markets. The aim of the module is to introduce you to the main International Business (IB) theories and demonstrate how they can be used to inform strategic decisions. The content of the module is aligned with the following areas:

International Trade & Investment

Export & Import Strategies
Business-Government Trade Relations
Foreign Direct Investment
Globalisation theories
Regional Economic Integration: Trading Blocs
Porter's Diamond of National Comparative Advantage

Globalization & Society

Formal and Informal Institutional Contexts
Corporate Social Responsibility
International Corporate Governance
Cross-cultural Intelligence
Political risk analysis
Analysing International Opportunities

International Strategy & Organisation

External Business Environment Analysis
Macro Risks Assessment in International Management
International Co-operation and Alliances
Foreign market assessment and entry strategies
Leveraging Resources & Capabilities
International Value Chain
International Financial Management

How will I learn on this module?

The lectures and directed reading will be used to introduce main concepts and frameworks and illustrate how these can be applied to global and international business contexts and organisations. Lectures will serve as key deliveries and explanations of the frameworks and theoretical issues. Lectures and seminars will take place in accordance with your timetable. For more productive engagement into learning activities for some seminars you will work in teams divided by the seminar tutors. You will prepare and present the accomplished seminar tasks in the teaching sessions during the semester. Detailed seminar briefs with the explanation of the activities and preparation for each seminar will be available on the Blackboard. You will work individually as well as in groups, where appropriate, to increase intercultural awareness and formative feedback on the results of your collaboration will be provided in each seminar by the seminar tutor.

The studies will be augmented via directed pre-seminar tasks with individuals reporting back and presenting their work. You will therefore face lectures, directed learning via seminar tasks, group work and presentations to cement knowledge, analysis of case studies and formative feedback at seminars underpinned by extensive independent study and research. Formative assessment will take place through group work, assignment discussion, case study activity and theory/practice related discussions in the context of the module teaching and learning plan.

Directed learning will centre upon a range of activities including pre-reading, preparation for interactive activities and use of the discussion board on the e-learning platform.

Independent learning will centre upon the participants identifying and pursuing areas of interest in relation to the subject area or by providing deeper/broader knowledge and understanding of the subject through a range of learning activities that might include extended reading, reflection, research etc.

Critical reflection on knowledge, experience and practice underpins the learning and teaching philosophy along with the explicit development of competence.

How will I be supported academically on this module?

The module is supported by a teaching and learning plan which outlines the formal sessions, together with the tutor-directed study and independent reading. An interactive approach to lecture sessions will draw upon the directed learning undertaken and participants’ own experiences. Throughout, the emphasis will be on high levels of participation, both individually and within small groups or teams. You can therefore expect the reflective-practitioner approach to learning to be embedded in all workshop/seminar sessions through undertaking activities which facilitate them to apply theory to ‘real-life’ situations, critically analysing and making recommendations for appropriate ways forward for the organization/individual. Participation in the enquiry-based work in the seminar activities is seen as vital in increasing your appreciation of global citizenship, cross-cultural intelligence and developing ability to work in diverse international groups.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at:
(Reading List service online guide for academic staff this containing contact details for the Reading List team –

What will I be expected to achieve?

Knowledge & Understanding:
1. Apply knowledge of international business management and critically evaluate challenges of organisational functioning in the global economy (MLO1)

2. Analyse the wider impact of individual and organisational decision making with respect to the business environments in major world markets (MLO2)

Intellectual / Professional skills & abilities:

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):

How will I be assessed?

There will be two assessments: 2 hour open book exam with a MCQ test and an individual assignment.

The MCQ test will contribute 20% of the module mark and will examine student knowledge and understanding of material taught in lectures and seminars. The format of the test will be short multiple choice questions with students required to select the best answer from the alternatives provided.

80% of the module mark will be awarded through formal assessment based upon a case format 4000 word individual assignment designed to test students’ ability to engage in research, select information, synthesise and draw relevant conclusions. The case-based assignment will allow students to demonstrate their theoretical as well as practical knowledge of analytical frameworks and current events affecting international businesses operating within the key regions of the world economy.

The feedback obtained by the students upon the completion of their presentations during seminars is seen as crucial in preparation of the individual assignment. Throughout the module, students will also be encouraged to critically reflect on their own learning process and awareness of international business issues, which have been explored during the module.

This will assess MLO1 and MLO2.





Module abstract

The central theme of this module will be the study and evaluation of the international business environment. Globalisation is the worldwide trend of business expanding beyond their domestic borders. To compete in today’s global economy managers need to be able to apply management principles across countries and cultures with suitable adaptation in the process. Adopting a truly global perspective of management, this module presents current thinking in international business theory and practice. It exposes students to the environment of International Business and Multinational Corporations. It will cover topics such as international trade and investment theories, country environments (e.g., political, legal, financial and economic contexts), culture, foreign direct investment, international strategy, corporate governance and market studies. The main objective is to achieve an enhanced understanding of what determines the international success and failure of firms around the globe. Challenges of doing business in emerging markets present a special interest in our delivery.

Course info

Credits 20

Level of Study Postgraduate

Mode of Study 1 year full-time

Department Newcastle Business School

Location Netherlands

City Amsterdam

Start September 2023

Fee Information

Module Information

All information is accurate at the time of sharing.

Full time Courses starting in 2023 are primarily delivered via on-campus face to face learning but may include elements of online learning. We continue to monitor government and local authority guidance in relation to Covid-19 and we are ready and able to flex accordingly to ensure the health and safety of our students and staff.

Contact time is subject to increase or decrease in line with additional restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors, potentially to a full online offer, should further restrictions be deemed necessary in future. Our online activity will be delivered through Blackboard Ultra, enabling collaboration, connection and engagement with materials and people.


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