TM9640 - Business Tourism and Events

You will learn through lectures, seminars and both directed and independent learning. The lectures will provide you with a theoretical underpinning of the module content, relating theory to practice through an extensive use of case studies. Guest lectures will be incorporated into the module delivered by event practitioners to allow you to learn through debate, discussion and active engagement. This is reflected in the assessments being a group presentation and an individual report.

You will be supported in seminars that will enable you to tackle a series of guided exercises with continuous assessment and feedback. You will be expected to keep up to date with the seminar activities. Independent time is set aside for you own learning and reading activities.

The learning seeks to equip you with the skills of intellectual autonomy, collaborative working, critical and independent inquiry.

A member of academic staff will lead the module and provide lecture input; other academics will also contribute to and support Business Tourism and Events, based on their subject expertise. Tutors will guide you through exercises during timetabled sessions. Support will include feedback from tutors during small-group seminars.

Your module is supported by the University’s eLearning Portal which houses lecture materials and seminar exercises alongside assessment details and various support facilities such as the recording of certain lectures, messages and the discussion board provide and interactive element for group benefit.

You will be provided with a wide-ranging electronic reading list that comprises of various academic reports, books sections and journal articles that contributes to the understanding of concepts and ideas. The support will be increasingly aligned towards to co-creation of knowledge, and active self-directed learning on your part. These approaches allow for engagement with higher academic levels of inquiry and research.
Your module assessment consists of a group presentation and an individual report; specific time will be allocated in class to support the assessment.

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

Knowledge & Understanding:

• Develop a critical understanding of business tourism and events, which recognises its significance and contribution to the tourism economy. (MLO1)

Intellectual / Professional skills & abilities:

• Demonstrate ability to research specialist issues in business events management and resulting business tourism, making informed recommendations based on evidence whist recognising potential innovations in practice. (MLO2)

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):

• Develop a responsible approach to learning, business and management that is underpinned by ethical values. (MLO4)

• Develop and critique appropriate management strategies for the planning, implementation, operation and control of business tourism and events. (MLO4)

You will be assessed within 2 summative components. A group presentation which covers 20% of the mark (MLO 2 and 4) and an individual report which counts for 80% of the mark (MLOs 1-4)

On an ongoing basis your tutors will give feedback on the seminar exercises, formative assessments are embedded within the seminars to support and assist in the co-creation of knowledge and to prepare for the summative assessments.

This will encourage active participation in the learning process throughout the semester. Your tutors will be looking for you to develop the ability to investigate and analyse Business tourism and events, and to apply strategic principles to real life situations.

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Business tourism is an exciting industry to be part of – and it’s growing. In this module, you’ll develop both the strategic and academic insights you need to operate successfully in the MICE (meetings, incentives, conferences/conventions and exhibitions) sector. You’ll develop specialist knowledge of the latest management strategies for the planning, implementation, operation and control of business events, which
you’ll subsequently apply to real life situations through case studies and assessments. We’ll encourage you to develop a strong awareness of current issues and trends, including technology-led events, as well as an ability to evaluate future demand and how the industry will continue to evolve both nationally and worldwide. This is the perfect grounding for a future career in a fast-paced, global industry.