Skip navigation

Dr Yu Ye


Department: Newcastle Business School

Yu Ye holds a PhD in Management Science from the University of Kent. He joined the Newcastle Business School as a Lecturer in Digital Marketing in September 2022. Previously, he was an associate lecturer at Newcastle University Business School.
Yu has more than three years’ experience of teaching at both UG and PG levels and has been awarded an Associate Fellow at the Higher Education Academy (HEA). He has taught a number of modules including Small Business Marketing and Management, Business Analysis Tools, and Managing Organisational Performance.
Yu’s research interests focus on applying digital marketing strategies to help businesses enhance their organisational performance. He is also interested in developing the internal market orientation to assist organisations in improving employee satisfaction and productivity. His work has appeared in journals such as Journal of Business Research, European Journal of Marketing, Qualitative Market Research: An International Journal, and book chapters.
Yu Ye

  • Please visit the Pure Research Information Portal for further information
  • Internal market orientation, interdepartmental relationships and market performance: the pivotal role of employee satisfaction, Yu, Q., Barnes, B., Ye, Y. 24 May 2022, In: European Journal of Marketing
  • Investigating the effect of social media application on firm capabilities and performance: The perspective of dynamic capability view, Ye, Y., Yu, Q., Zheng, Y., Zheng, Y. 1 Feb 2022, In: Journal of Business Research
  • Investigating internal market orientation: is context relevant?, Yu, Q., Barnes, B., Ye, Y. 14 Oct 2020, In: Qualitative Market Research
  • 第6章:基于绩效的医养结合养老服务机构管理; 第7章:国际养老服务经验比较, Ye, Y. 2020, 医养结合养老服务的理论与实践--基于浙江绿康医养等社会养老服务机构的研究, Beijing, China Social Sciences Press
  • Erratum, Andreuccetti, G., Carvalho, H., Cherpitel, C., Ye, Y., Ponce, J., Kahn, T., Leyton, V. Jan 2012, In: Addiction
  • Reducing the legal blood alcohol concentration limit for driving in developing countries: A time for change? Results and implications derived from a time-series analysis (2001-10) conducted in Brazil, Andreuccetti, G., Carvalho, H., Cherpitel, C., Ye, Y., Ponce, J., Kahn, T., Leyton, V. Dec 2011, In: Addiction

  • Management Science PhD June 01 2021
  • Associate Fellow - Higher Education Academy (HEA) AFHEA 2020

a sign in front of a crowd

Northumbria Open Days

Open Days are a great way for you to get a feel of the University, the city of Newcastle upon Tyne and the course(s) you are interested in.

Research at Northumbria

Research at Northumbria

Research is the life blood of a University and at Northumbria University we pride ourselves on research that makes a difference; research that has application and affects people's lives.

NU World

Explore NU World

Find out what life here is all about. From studying to socialising, term time to downtime, we’ve got it covered.

Latest News and Features

Small Business Charter award
Act Now, Common Sense Policy Group
Nigel Coates Business Clinic
THE Impact rankings
Architecture Apprenticeship Handbook cover
Pictured from left to right are Northumbria University academics Dr Qiang Wu, Dr Juna Sathian, Professor Zabih Ghassemlooy, Dr Yongtao Qu and Dr Xicong Li.
More news
More events

Upcoming events

REVEAL: Architecture
REVEAL: Industrial Design
REVEAL: Graphic Design
REVEAL: Animation

Back to top