Covering all elements of marketing, but the nature of career development included a greater emphasis upon Digital Marketing and Marketing Strategy, two areas of academic interest.
After returning to the North East, Kirk moved in teaching within education. Teaching Business Studies, this sparked an interest in interactive technologies used to engage students along with developing students’ employability and transferable skills.
Kirk rejoined the school in 2015 and areas of interest cover most aspects of marketing: branding, marketing communications, marketing strategy. A particular area of interests stems from the area of Digital Marketing with a passion for eWOM and Mobile Marketing.
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A new play, which has been four years in the making, will make its highly anticipated debut…
Experts in consumer behaviour and behaviour change from Northumbria University are working…
Final year, Theatre and Performance student, Jessica Whittle has already secured her first…
Inspired by real-life events, film student, Michal Špitálský who is from Czechia, focused his…
The Great Hall, Sutherland Building
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Northumbria University London
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The Business Clinic at Northumbria University
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Business and Law Building, Northumbria University
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