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Euan Morris

Euan Morris WebWhat is your current role?

Retail Designer at Design4Retail, Lutterworth, Leicestershire

What aspects of your degree course best prepared you for the transition from a student to a professional designer?

Probably the amount of work! It is a transition to doing even more work when you get a job.

How does working in a studio at university compare to working styles in industry?

It’s no different really: you have music on, bounce ideas around, take advice from those senior to you, speak your mind, when it’s required. We are lucky to be in this industry, I could never see myself as a banker.

What skill do you feel is the most relevant for working in design industry?

All companies differ, some use sketching and photoshop, others sketchup, 3ds max, 4d cinema. It is something you just have to pick up when you get in. The most relevant thing you do on the course is learn how to train your creativity. What is good design and bad design? The route a designer should take, from concept to completion. Learning how to direct your creativity is more important than any software programme.

How have your projects varied in scale and size?

Dramatically!! From small counter units for fragrances and watches to Cadburys shop fit, Harrods House of Adidas fit and others. Everything is different- that’s part of the fun.

If you had to give a young designer one piece of advice what would it be?

In Uni… have fun... go wild... push the boundaries… get involved… learn as much as you can from whoever you can!

Here are some related courses:

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